Sales Marketing

Martha A. Bereczky

Ladera Ranch, CA ***** ( 949-***-**** ( ******.********@*****.***

New Business Development Fortune 500 National

Sales Specialist

Solution-Focused Account Service Selling Value

and Benefits

Capable, goal-oriented marketing and business development professional who

thrives on meeting new challenges and strives for continuous personal

improvement and professional growth.

Professional Experience

Marketing Coordinator, Lexipol, LLC 4/21/08

- Current

Lexipol, LLC - Aliso Viejo, CA

Publishing Company (B2B Manage business development & Marketing efforts

catering to Law Enforcement industry).

Responsibilities/Accomplishments:

As the primary contact for business development and marketing initiatives

at Lexipol I have proven the ability to juggle multiple assignments in the

sales/marketing department and achieved over $1 million dollars in new

sales revenue since 2008.

. Creative development of advertising for ongoing brand imaging and

brand awareness growth.

. Creative development of marketing collateral production (trade show

posters, print ads, banner ads)

. Developed metrics for sales department that for the first time

included sales history, pipeline, and ability to gather further

metrics such as sales forecasts.

. Contributed to positioning Lexipol as expert in risk management by

providing research analysis of 'trends in claims effecting risk,'

which was featured on Gordon Graham's "Economic Message" video on

Lexipol website.

. Managing Lexipol website content and weekly e-mail blast to nearly

4,500 Tip of the Day subscribers increasing website click through

rates.

. Periodically conduct SWOT analysis on competitors.

. Achieved over $1.5 million dollars in sales revenue since 2008 (in

a $2.4+ million dollar company).

. Enhanced business retention/awareness through trade show events;

manage all logistics of trade show events, including pre and post

marketing.

. Supporting daily operations of marketing/sales department.

. Managing national business development territory.

. Leveraging CRM database to launch e-mail campaigns and manage daily

customer interactions.

. Managing vendor contacts (Reed Elsevier, advertising companies,

trade show vendors).

. Penetrating existing clients base by up selling user to subscribe

to an additional service.

Fleet Department Coordinator 1999 - 2000

Kia Motors America, Inc., Irvine, CA

Responsibilities/Accomplishments:

Support corporate national fleet department in the U.S.

. Management of company fleet assets.

. Ad hoc projects as assigned by manager of department.

. Managing fleet vehicles to auction and estimating Kelly Blue Book

resale value.

. Point-of-contact regarding fleet.

Sales Support / Inside Sales

1998

Automotive Resources International, Irvine, CA

Responsibilities/Accomplishments:

Sold financing packages for equipment leasing in B2B setting.

. Interacted extensively with customers/prospects

. Prepared RFP's and packaging customer review materials.

. Provided quotes for new/existing business.

Sales Specialist

General Electric Capital Commercial Finance, Irvine, CA

1994 - 1997

Responsibilities/Accomplishments:

Sold financing packages for equipment leasing in B2B setting; applied

solution-focused account service.

. Contributed to achievement of 109% of sales plan in 1996

. Qualified leads and developed selling strategies.

. Responsible for researching the development of an organized

prospect database for target markets

and qualifying leads.

. Managed mass snail mail projects.

. Received Six Sigma Greenbelt Award for quality improvement project

(improving operational defects).

Client Services / Marketing Assistant

1992 - 1993

Catalina Marketing Corporation, Anaheim, CA

Responsibilities/Accomplishments:

Assisted management by coordinating a national marketing promotional

program utilizing grocery store POS systems, which tracked consumer

behavior.

. Maintained contracts with vendors

. Processed customer inventory databases for national/regional

grocery stores.

. Gathered and prepared in house reports for management to analyze

profitable and non-profitable vendor promotions utilized to enhance

ROI.

Education:

Bachelor of Science in Business Administration, Marketing - California

State University Long Beach 2007

Associate of Arts - Saddleback Valley College 2004

Software Knowledge: Proficient in Microsoft Office (Word, Excel,

PowerPoint, Outlook) and Mac applications, Photoshop (PS4), ACT Premium V

10, Lotus Notes, SwiftPage, Constant Contact.

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