Martha Siebold
Leander, TX ***41
Email: *************@*****.***
skills
. Experienced with planning and performing complete usability study
encompassing all five phases, including writing test plans, scheduling
test participants, and preparing test materials as well as conducting the
testing and reporting the findings
. Expert with performing usability studies as paper-pencil testing, or on
functional or demo product interfaces
. Expert with performing quality heuristic evaluations on product
interfaces
. Experienced with conducting cognitive product walkthroughs with UI and
development teams
. Experienced with site visit process to gather requirements, understand
usability issues and solicit product feedback
. Experienced with defining product requirements using UML, use case,
process and functional specifications, data flow diagrams, and SRS
. Experienced with defining user personas for use cases and usability
studies
. Expert interviewing skills, including using face-to-face, telephone, JAD,
and focus group sessions as well as traditional mail and email surveys
. Experienced systems analyst skills, including cost-benefit analysis,
project planning, requirement gathering, analysis of functional
processes, tasks, data, controls, auditing, and security
. Experienced at creating web sites and web pages using the latest tools
and architectures
. Programming Languages and Software used in project development: Visual
Basic, COBOL, Focus, Front Page, CSS, XML, XSLT, HTML, ASP, Java
Script, and Photoshop.
. Databases used in project development: SQL 7.0, DB2, Informix, Oracle
and Access.
. Tools and Methods: Microsoft suite, Rational RequisitePro, Visio,
Front Page, SoapUI, Dreamweaver, Photoshop, HTML, UML, User Centered
Design, Bobby, Usability Standards 508
employment experience
Electric Reliability Council of Texas (ERCOT) Aug 2006 - Present
Senior Testing Specialist Usability
. Worked with the market participants to elicit requirements for the
NODAL project
. Worked closely with Engineering to be sure the requirements were met
. Documented usability steps and tools checklists for the NODAL project
development cycle
. Mentored and helped develop use cases for the NODAL project
. Developed requirements and designs for the NODAL Project
. Design test cases, test suites for NODAL Project
All That's Charming Oct 2003 - May 2006
User Interface Designer and Web Developer
. Enhanced and maintained the All That's Charming web site for online sales
of Italian Charms
. Implemented new ecommerce store for the site using StoreFront 2000
software and PayPal
. Created, developed, and implemented the graphic design and artwork for
the site
. Maintained the servers, URLs, and search engine positioning of the site
. Provided general PC and mail server support to the All That's Charming
staff
Motive Communications, Inc Dec 2000 - Oct 2003
Usability Consultant via Whitaker Consulting, Ltd
. Developed strategies to implement usability in the development process,
including defining the development process to include user task analysis,
process specifications, and user personas
. Created and documented usability processes as well as created a usability
tool kit for developers to use
. Conducted internal usability studies for all on-going development
projects, which involved working with focus groups, site visits,
heuristic evaluations, and user tests
. Answered usability issues and advised all customer facing departments,
such as GUI Development and Professional Services, on usability and GUI
issues
. Interfaced with Collaborative Marking to develop accurate surveying
techniques
CarPlaces.com, Inc Feb 2000 - Dec 2000
COO, Project Manager, Developer
. Created, developed, and implemented the CarPlaces web site using Visual
Basic, Java Script, ASP, ADO, HTML, and MTS.
. Provided the UI design from start to finished implementation, including
developing the shopping personas and requirements for each internal and
external site customer
. Provided traditional COO support for all departments including planning,
implementing, and monitoring department budgets; hiring, management, and
firing of employees; and coordinating contracts
Texas Education Agency Oct 1998 - Feb 2000
Project Manager, Developer
. Performed usability analysis for all existing TEA WEB sites
. Designed all GUI for new WEB SAS Following 508, Bobbie guidelines for
usability
. Designed all GUI prototypes in Html for TEA Financial Web Department
. Put together an ASP web development team with the focus of moving the
existing legacy financial systems to webs sites for all of the Texas
school districts
. Performed all aspects of traditional team manager duties, including
department budgeting, hiring, and managing the existing staff of 8.
. Managed all internal customer client relationships for existing web sites
and systems.
. Oversaw development of the new Web SAS financial site based on repeatable
web site architecture and process written in ASP, Visual Basic, and SQL
7.0 database, HTML, MTS, and Java Script.
. Oversaw the deployment of the web site to all 1400 of the Texas School
districts and received the feedback that the site was well received by
management and all of its customers. Developed, using ASP, the Ready to
Read web site from requirements, design, coding, testing and delivery.
. Designed, the Ready to Read, web site from requirements, GUI design,
coding, testing and delivery.
. Created a configuration management process for all existing legacy
systems and web sites, including Child Nutrition, Web Expenditure
Reports, Administered Funds and Entitlements.
SMART Technologies Aug 1997 - Sept 1998
Business System Analyst for Product Marketing
. Determined the business requirements for the Touchpoints Web products.
Developed the business requirements for an e-commerce solution that
interfaced with several third party products including Microsoft Commerce
Server, Tan Data, Cyber Cash and VerTax.
. Developed the business requirements for the Personalization web engine,
worked with the development team through its implementation, and also
worked with the sales team to create effective demo material that
displayed the product features.
. Worked with GUI developers to create look and feel and flow for end user
though out the Touchpoint products.
. Create all process flow for all pages using user center design guidelines
MaxServ Jun 1995 - Aug 1997
Project Manager for PC Client Care
. Streamlined the PC Client Care business by implementing system
improvements and new system development
. Gathered and developed the business requirements for a new call center
application to run on an Oracle database on IBM RS 6000, which replaced
PC Client Care's existing client server application.
. Helped develop the functional specification and conducted Data Flow
modeling with System Architect. Assisted with programming of client GUI
using C++.
. Designed Pc Client Care UI for Client server call taking system.
. Developed paper pencil prototypes for new backend call taking system.
Xerox Corporation Aug 1989 - May 1995
Business Analyst for Financial Field Operations
. Managed the ongoing operations of the Xerox District Profit System.
Performed analytical research, requirements planning, quality assurance,
system maintenance and new application development.
. Directed the Information Management community and interfaced with Xerox
organizations to incorporate business changes.
. Designed and implemented a DB2 database with a Visual Basic interface to
provide Cost of Sales information, which replaced manual input.
Xerox Corporation Aug 1986 - May 1989
Project Manager for Financial Services
. Managed the District Revenue Access and Consolidate Revenue Reporting
system, which reports and books revenue data for independent district of
United States Customer Operations.
. Designed and implemented menu-driven, on-line DB2 data base (District
Revenue Access System) that expanded Consolidated Revenue reporting from
hard copy reports to include on-line reporting
Human Designed Systems May 1982 - May 1985
Project Manager for Financial Services
. Provided technical assistance and analytical support for all Human
Designed Systems.
. Coordinated software installations and communication links between
terminal and computer environment.
. Supervised field staffs, dispatched service calls, and maintained repair
part inventory.
Education:
BA Sociology & Computational Mathematics - Marquette University, Milwaukee,
WI