Sales Marketing

Mark F. Bollegar *****@***************.***

MarketProDirect.com

*** ********* ***. **** ( Oldsmar, FL 34677 ( H -

813-***-**** ( C - 727-***-****

Business Administration - Benedictine College/DMACC 1974-1979

Career Skills, Knowledge & Experience

Franchise Business Ownership Direct Mail Promotions

Director of Franchise Sales Marketing Fulfillment Management

Franchise Territory Sales Web Site Development/Management

Management Exceptional Leadership/Mentoring

Distribution System Management Skills

Dealer Solicitation Marketing Department Budget Management

Programs Small Business Marketing

Dealer Program Development Consulting

Public Speaking & Training Advertising Sales

Career Achievements - Current Back

As the owner of MarketPro Direct, I provide sales, marketing and

advertising consultation services for small businesses.

As the Director of Marketing for Bekaert Specialty Films, I was a

significant contributor in growing the business from a small (15

million) regional distributor to a 60+ million division of an (2

Billion Euro) international company. My unique organizational,

planning and multi-tasking skills, combined with my street smart

sense of how to get the job done right the first time, provided BSF

with an extremely efficient and effective marketing department

producing the finest dealer and product support, advertising and

dealer business opportunity programs within the industry.

As the Director of National Sales & Marketing for ITD industries,

(FTI - St. Petersburg) I tripled domestic sales in less than three

selling seasons. I eliminated costly and inefficient factory direct

dealer sales, established a network of regional distributors and

created and installed "franchise-like" dealer marketing support that

became second to none within the industry at that time.

As the Director of Regional Sales for Ziebart International, I

consistently achieved sales quotas in all product categories and did

so within a declining market. Through my (3) territory sales

managers, I created street smart, effective franchise marketing and

advertising support for my 90 mid-west region accounts...always

keeping my expense budgets in line with sales.

As the Director of Franchise Development I was charged with the

growth of dealer franchise locations. Within a month of accepting

the position with Ziebart International Corporation (a top-50

franchising company providing aftermarket corrosion resistance

coating for automobiles) the industry suffered a fatal blow when

automobile manufacturers introduced their bumper-to-bumper

warranties including factory warranties for vehicle corrosion. My

assignment was quickly changed to that of researching ways to

enhance the existing franchise business operating system. My

performance ultimately resulted in the acquisition of a national

automobile detailing franchise. A rapid expansion effort began in

the area of automotive detailing and vehicle accessory

installations. Today, Ziebart International is the largest chain of

automotive detailing services and vehicle accessory installations in

the world.

As a Ziebart Franchisee/Owner I successfully managed the day-to-day

responsibilities of a small franchised business. To increase traffic

and sales within a population-challenged market, I expanded my line

of premium services to include, detailing, high-end accessory

installations and auto repair, and did so long before these types of

services officially became a part of the Ziebart franchise operating

system. As an additional complement to my Ziebart franchise, I also

started a collision repair and auto painting business and marketed

my business with an automotive "Preservation to Restoration"

one-stop-shop theme. I sold the business for a 750% return on my

initial investment after almost 8 very successful years of

ownership. I then accepted a position with Ziebart International and

went "corporate".

Mark F. Bollegar

Page 2

507 Arlington Ave. East ( Oldsmar, FL 346777 ( H -

813-***-**** ( C - 727-***-****

Business Experience

MarketPro Direct President - Current ( Marketing & Advertising

Services For Small business.

Bekaert Specialty Films ( Clearwater Florida ( 8/94 - 8-02

Formerly MSC Specialty Films & Solar Gard International.

Director of Marketing

Properly/ethically managed $1.8mil marketing/advertising budget

producing impressive ROI.

Responsible for the creation, updating and reporting of a department

planner representing all marketing creation activities segmented by

product, program and/or department.

Created a master catalog system for the efficient/effective

management of some 700+ items.

Created the Panorama dealer program and all related support

materials, policies and procedures that grew (97-02) to 175 dealers

producing almost 50% of all BSF pre-tax profits.

Directed the management of the tinting community

existing/prospective data file.

Conceived/directed/managed all aspects of marketing support material

creations such as;

Identity, branding, brochures, flyers, technical, operations and

warranty documents.

All dealer solicitation direct mail campaigns, product packaging and

disclaimers.

All dealer business opportunity programs and related support

materials.

All new product branding and program launches and/or re-launches.

All advertising and communications placements (corp/dlr), free

listings, newsletters, PR, Web site activity, yellow pages, direct

mailers and various trade and retail publications.

Directed a staff of 5 people, consisting of (1) copywriter, (1) PR,

communications/Web specialists, (2) marketing managers and (1)

administrative clerical assistant.

Directly worked with various program managers and sales management

to develop their individual support materials needed for various

programs, products and intro launches.

Indirectly directed a marketing fulfillment team consisting of 6/10

people and all vendors.

ITD Industries ( St. Petersburg, Florida ( 9/91 - 4/94

National Sales & Marketing Director

Achieved outstanding sales growth under my watch. Sales were under

$3 mil annually when I started and headed towards $9 mil annually

when I resigned almost 3 years later.

I re-routed all factory direct dealer sales (representing 45% of

domestic sales) through my newly restructured network of independent

distributors.

Introduced a new film product with a premium FREE ROLL offer that

resulted in a 29% response, sending factory back orders beyond a

million dollars.

Created new dealer marketing support materials for rapidly growing

list of dealer customers.

Ziebart International ( Troy, Michigan ( 12/86 - 9/90

Director of Regional Sales

Consistently achieved sales and expense budgets by designing and

incorporating unconventional dealer support in times of serious

market decline.

Provided dealer support to 90 franchisee accounts, representing $18

million in sales.

Directly managed 3 territory sales representatives.

Director of Franchise Development

Responsible for the overall growth of franchisee locations in the

United States.

Dramatic market changes threatened the very existence of the

franchise concept and I was asked by the President of Ziebart Int.

Corporation to work with him directly to research potential

diversification enhancements to the franchise operating system.

Auto detailing and expanded vehicle accessory sales was the

resultant.

Ziebart Franchise Owner ( Ames, Iowa ( 10/79 - 11/86

Received numerous national sales category awards. Sold business

11-30 after 7.5 years.

Contact this candidate