Manager Marketing

SHIV RAMAMURTHI

****, ***** **, *****, ** *****

US: +1-469-***-****

email: ****.**********@*****.***

PRODUCT MANAGEMENT & MARKETING LEADER

A results-oriented manager with multi-disciplinary accomplishments and a

track record in achieving revenue generation, driving new product &

business initiatives in global markets, cultivating business-enhancing

ecosystems, and managing effective & persuasive communications.

CAREER HIGHLIGHTS

Owner, Principal at ORS Techonology LLC (Plano, TX) (Feb 2010 - Present)

. New startup with clients in Healthcare sector.

TEXAS INSTRUMENTS (Dallas, TX) (Jan 1995 - Jan 2010)

. Managed new product business line for OMAP Application processor platform

for mobile data terminal market. Potential revenue over $50M. Secured a

major Design-WIN with data terminal market leader for next generation

OMAP application platform.

. Managed product marketing for TI's OMAP-DM multimedia and imaging co-

processors used in handsets that led to over $300M revenue.

. Khronos Consortium: OpenMAX CHAIR. Led and promoted definition of

OpenMAX API's( media acceleration API's for video/audio/image).

. Recruited and managed over 40 engineers across multiple sites for

developing multimedia software on OMAP platform for Smartphones.

(Revenue over $500M)

PROFESSIONAL EXPERIENCE

Owner, Principal at ORS Techonology LLC (Feb/10 to present)

Provide market analysis, competitive intelligence, and assistance in R&D

planning and implementation. Assist customers in indentifying partners for

hardware board development (Design, Layout, Assembly& fabrication),

industrial design, and software development (Android, Windows, Symbian,

and RTOS).

Sector focus in healthcare, smartphones, e-BOOKS, tablets, consumer

devices (music players, media players).

Product Line Manager, Data Terminals, OMAP Emerging End Equipment,

Wireless BU, Texas Instruments, Dallas, TX (Mar/09 to Jan /10)

Drove product definition, marketing, competitive analysis for portable

data terminals market segment. (Net Revenue > $50M)

. Drove OMAP Application processor chipset platform outside of Smartphone

segment. Specific focus on Data terminals, and new emerging internet TV

(4th screen) market for home.

. Secured a major Design-WIN with data terminal market leader for next

generation OMAP application platform.

. Defined Applications/Systems strategy (requirements (MRD/PRD), business

case checkpoints, partner selection, business model, and licensing

agreements) that is successfully being executed for data terminal

market.

Product Marketing Director, OMAP-DM Co-processor Products, Wireless BU,

Texas Instruments, Dallas, TX (Oct/07 to Mar/09)

Drove product definition, roadmap for imaging and multimedia co-processor

units to support Smart phones, and Feature phone products (Net Revenue >

$300M)

. Drove market requirements/segmentation (consolidating from customers

Nokia, Motorola, Sony Ericsson, LGE etc.) and ROI analysis that

influenced the definition of TI's products.

. Led Product definition of OMAP-DM multimedia co-processor Silicon.

. Developed marketing collateral to represent TI in key industry

forums, and support new product launches.

Strategic Marketing Manager, Wireless BU, Texas Instruments, Dallas, TX

(Mar/05 to Oct/07)

Drove marketing strategy, competitive analysis, and new product

initiatives to support Feature phone, Smart phone (Android, S60,

WinMobile), & Mobile Internet embedded device products (Net Revenue >

$800M)

. Led detailed analysis and evaluation of software impact and tools for

ARM SMP core and software tools for next-generation OMAP device.

. Led Multimedia Strategy TASK FORCE with marketing product line managers

to determine business model & technical value proposition for codecs

developed within TI & 3rd parties for Hardware Accelerators for OMAP

24xx, OMAP 3, and OMAP Vox product line.

. Khronos Consortium: OpenMAX CHAIR. Led and promoted definition of

OpenMAX API's( media acceleration API's for video/audio/image).

Closely collaborated with Nokia, Motorola, Nvidia, AMD, Ericsson, and

ST

OMAP Multimedia Senior Development Manager, Wireless BU, Texas

Instruments, Dallas, TX. (Mar/02 to Mar/05)

. Built and led a strong cross-functional team of over 40 engineers

(Dallas, Nice, France, Bangalore, India).

. Initiated Symbian Multimedia framework & codec plug-in development from

scratch in early part of 2003. 1st Series 60

Samsung SDH-710 model was launched in Aug 2005.

. Led a team of 8 engineers for developing Palm Audio Hardware Abstraction

layer & DSP component development of Sampling Rate Convertor and Mixer.

The entire audio subsystem was completed & productized in record 4

months. Palm product was launched in May 2004.

OMAP Program Manager, Multimedia/Graphics, Wireless BU, Texas Instruments,

Dallas, TX. (Feb/00 to Mar/02)

Drove relationships & negotiated joint programs with key partners to

produce & promote joint products.

. Led a team of 4 engineers. for providing support to OMAP 3rd parties on

OMAP platform.

. Supported Packet Video for development of OMAP Application Development

Kit project for developing games, and streaming media players in Java

on top of Symbian OS.

. Supported Real Networks for porting & building real media video and audio

acceleration components on DSP. Real Media Codec is being used in NOKIA

Series 60 phones.

. Worked closely with TI Senior Management, and identified OMAP TECHNOLOGY

partners in India.

GSM/GPRS Field Applications, (on assignment at Texas Instruments France)

(Feb/99 to Feb/00)

Supported multiple customers in Europe, and Americas with GPRS protocol

Stack Layer 1 software. Worked with lead customers, Panasonic, Japan,

Sagem in France Ubinetics. Now deployed in all TI application processors

and basebands.

Technology Architect, DTAD device, MSP GROUP, Texas Instruments, Dallas,

TX (Jan/95 to Feb/99)

. Technical Architect: Identified C Cross Compiler partners, and defined

IDE tool chain for new processor. Worked closely with Silicon design

team in defining instruction set.

. Developed Speech Codecs (GSM FR, and MELP) Assembly programs for TI's

MSP processors. Developed Full Duplex Speakerphone software for DTAD

(Digital Answering Device). Customers included Casio Phone Mate.

RECOGINITION AND PATENTS

Patent # 7742638, Content-transformation power management of a mobile

display, Issued 2010

Member Group Technical Staff, Texas Instruments in 2003

EDUCATION

MS., Electrical Engg, University of Arkansas, Fayeteville, Dec '94

BS., Electrical Engg, University of Madras, India, Jun '92

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