Design Marketing

TELIHA DRAHEIM

P.O. Box ***

San Anselmo, CA **979-0613

t: 415-***-**** f: 415-***-****

********@***************.***

www.imagewestmotion.com

www.imagewestdesign.com

QUALIFICATION HIGHLIGHTS

. Articulate and expressive analyst of design, pattern, color, visual

presentation, design trends and consumer culture; adept at translating

trends into visual concepts

. Highly skilled in content development involving motion graphics and

digital music

. Expert in color development and color trend forecasting

. Skilled in CS4 (Illustrator, Photoshop, In Design, Flash, After

Effects) Garage Band, Microsoft Office

. Experienced and highly skilled in working with product development

teams and designers

. Skilled in negotiation and communicating concepts and information to

diverse groups

. Professional copywriter

EMPLOYMENT SUMMARY

1990 - 2010 Image West Design, San Anselmo, CA; Principal

Private consultant to designers and manufacturers on a variety of topics

including design, art direction, animation, product development, trends,

marketing, business.

Developed and maintained key relationships with buyers, creative directors

and product development teams for the design and manufacturing of gifts,

paper products, home decor and home furnishings products.

Responsible for all aspects of business operation: sales and marketing;

administration; financial accounting; presentations; negotiations;

contracts. Art Directed and managed sixteen artists, serving as

artist/client liaison.

Selected Client List:

Fine Arts Theater, College of Marin, Kentfield, CA: Designed digital

animations, as well as music, for a suite of six dances for "Fastforward".

Hilton Hotels, Las Vegas, CA: Designed and developed custom interior rug

collections for luxury suites and common areas.

Hallmark, Kansas City, MO: Designed and developed a line of gift products

(frames, candles, plates, wind chimes, gift boxes, dolls). Involvement

included market and trend research, product concept and branding, displays

and prototypes.

Schurman Fine Papers, Fairfield, CA: Designed and developed paper product

collections including giftwrap, gift bags, note cards, gift boxes, photo

albums and other paper wrapped products.

Portal Publications, Novato, CA: Developed greeting cards, gift bags & wall

d cor.

Cost Plus World Market, Oakland, CA: Designed and developed paper products

(giftwrap, gift bags, napkins); director's chairs; wine products;

rugs; table linens.

DFS (Duty Free Stores), San Francisco, CA: Designed and developed gift

products, trays and kitchen textiles for stores in Hong Kong, Singapore,

New York and Hawaii.

The Nature Co./Discovery Channel Store, Berkeley, CA: Designed and

developed giftwrap, collections for gardening products and bath and body

lines.

Huffco Manufacturing, Stockton, CA: Designed and developed a collection of

floor mats which were marketed to national retail outlets.

1990 - 1998 School of Pattern & Design, San Rafael, CA; Founding

Director & Instructor

Responsibilities included: all aspects of program development, marketing,

event coordination, administration and financial accounting.

1988 - 1990 Silkworks, Oakland, CA; Art Director, Home Furnishings

Fabrics Responsibilities: design, colorways, product research,

line development, branding, marketing and trade show representation.

1987 Zoo Ink, San Francisco, CA; Designer, Home Furnishings

Fabrics

Responsibilities: design, line development, pre-production work and

marketing.

TEACHING EXPERIENCE

University of California, Davis, CA; Instructor, Color & Design

San Francisco State University, San Francisco, CA; Instructor, Art

UC Berkeley Extension, San Francisco, CA; Instructor, Design

Academy of Art University, San Francisco, CA; Instructor, Design

Pacific Basin School of Textile Arts, Berkeley, CA; Instructor, Surface

Design

California College of the Arts, Oakland, CA; Instructor, Design

Monterey Peninsula College, Monterey, CA; Instructor, Printmaking

(Serigraphy)

Kansas City Art Institute, Kansas City, MO; Instructor, Sculpture and

Design

Mendocino Art Center, Mendocino, CA; Instructor, Design and Design

Marketing

COPYWRITER -- Regular contributor to trade journals on a variety of topics

Surface Design Journal, Winter 2010, "LATIFA MEDJDOUB: EVOLUTION AND

TRANSFORMATION"

Surface Design Journal, Fall 2008, "VICTOR DE LA ROSA: TEXTILE FUTURIST"

Surface Design Journal, Spring 2008, "PATRICIA DREHER: PAINTINGS FOR THE

FLOOR"

Surface Design Journal, Winter 2006, "SMALL STUDIOS, BIG IDEAS"

The Crafts Report, September 2004, "IS IT ART IF YOU CAN WIPE YOUR FEET ON

IT?"

Surface Design Journal, Summer 2003, "THE ART OF CREATIVE MARKETING"

The Crafts Report, November 2002, "IF YOU SEE A LINE, DON'T STAND IN IT"

(Online: Visit www.craftsreport.com/november02)

Surface Design Journal, Summer 2001, "BEAUTY IN THE MARKETPLACE"

EDUCATION/CREDENTIALS/HONORS

College of Marin, Kentfield, CA Multimedia Design Skills Certificate

Cranbrook Academy of Art, Bloomfield Hills, MI, Master of Fine Arts Degree

California College of the Arts, Oakland, CA, Bachelor of Fine Arts Degree

University of California, Berkeley, CA, Undergraduate studies

National Endowment for the Arts Grant, Visual Art

California State Teaching Credential for Community Colleges

REFERENCES AVAILABLE UPON REQUEST

Contact this candidate