Manager Sales

JAMES W. TELLA

** *. ******** ***.

Phoenix, AZ *5003

C: 323-***-****/ W: 818-***-****

*****.*****@******.***

1

PROFESSIONAL EXPERIENCE

NBC Universal - Universal City, CA

**** - *******

Affiliate Marketing

Director, Digital Promotion

. Launched NBCAffiliateMarketing.com, the network's b-to-b Website that

serves all 232 network affiliates and eliminated $1400 a month in

bandwidth and maintenance fees from the previous hosting company.

. Facilitate content contributions and write over 300 pages of

NBCAffiliateMarketing.com

. Manage, approve and trouble shoot technical issues for both end-users

and authors of the secured site

. Coordinate and develop network digital promotional tools and resources

. Initiated bi-monthly Webmaster calls that resulted in an open line of

communication between NBC and a previously neglected segment of

affiliates

. Streamlined and created current email lists for the over 3000 users

thereby reducing the dependence on Outlook email gallery lists

. Ensured a seamless transition for Telemundo's launch of its b-b site

while continually consulting with the network on training and

knowledge transfer

. Initiated conversations with NBC Local Media for ways the network can

raise its visibility on the owned station Websites

. Facilitated the automatic updates of NBC banner art on over 120

affiliate sites that now totals over 330 million impressions with a

comparable dollar value equaling approx $4.9 million

. Wrote and presented an NBCAffiliateMarketing style guide for a

consistent look and feel throughout the site

. Oversaw backend work of the site that resulted in improve performance

through currently a total of 8 production releases

. Perform content and image updates to affiliatepromo.net, NBC's retail

site thereby avoiding paying service fees of $150 hour charged by the

hosting company

. Provide writing and editing assistance for NBC management on a variety

of correspondence and presentations

USC, School of Cinematic Arts (SCA) - Los Angeles, CA

2005 - 2008

Office of Communications and Public Relations

Writer and Web Manager

. Generate various types of press materials such as feature stories,

releases, speeches, bios, captions, pitch letters, correspondence and

various types of internal communication documents

. Cultivate positive relationships with all schools of the university as

well as outside public relations and talent agencies, studios and

other firms to ensure maximum coverage for the school

. Interface with local and national media for inquiries concerning

industry topics

. Write and maintain the SCA's Web site

o Service daily requests to reflect the latest news

o Control the content and all images on the site

o Answer all incoming emails to the Webmaster

. Supervise student worker staff and assign Web site related duties

. Pitch content ideas, research material and write articles for the

SCA's Web site; In Motion

(SCA's bi-annual newsletter); and the Chronicle (Faculty and Staff

newspaper)

. Create, write and edit other print materials such as: ads, brochures,

bulletins and catalogs

. Coordinate and conduct both phone and in-person interviews

. Provide maximum, positive publicity for the school in appropriate

press publications

. Represent the communications staff at all SCA functions such as movie

premieres and special events

Macy's West - San Francisco, CA 2003 -

2005

Copywriter

. Worked in the Run on Press group (ROP), which focused on the consumer in

order to create awareness of Macy's brand and products

. Produced compelling ads as assigned while adhering to deadlines in a fast-

paced environment

. Communicated with Macy's West legal representative to ensure compliance

with regard to advertising

. Responded to late change forms, late ads, event reworks and emergency

advertising

. Supported brand creative that was fresh, consistent and relevant to

business

Fenway Community Health - Boston, MA 2001 -

2003

Copywriter and Media Liaison

. Worked with partners such as the National Aids Trust and Brigham and

Women's Hospital to produce a national HIV-outreach campaign in order to

raise awareness of HIV testing and vaccination studies

. Developed and implemented two of Boston's most successful fund-raising

events

. Served as the media liaison for special events

. Composed copy for advertising and radio campaigns as well as for special

event materials

Basesix - Boston, MA

2000 - 2001

Copywriter

. Wrote all types of copy as part of a team of writers for a

strategic marketing agency

. Worked closely with major clients such as GE Brokerage, DuPont

and Johnson & Johnson

. Maintained current, accurate files for clients to guarantee

efficiency

. Aided in client pitches by composing formal staff biographies

that highlighted the individual's cutting-edge experience within

the creative group

Informix Software - Menlo Park, CA

1994 - 2000

Informix Developer Network Manager

. Wrote press releases, white papers and other types of internal

and external communications

. Composed and designed customer promotions to develop sales leads

. Conducted trainings in Paris, London and Munich

. Supervised and assigned work to a team of six engineers

. Interacted with external vendors to achieve project goals

. Coordinated trade shows

. Produced new Web content to increase the site's daily traffic and

to keep it up to date

EDUCATION

University of San Francisco - San Francisco, CA

Masters in Writing

Boston College - Boston, MA

AB in English

COMPUTER SKILLS

Programs: WYSIWYG editors: Front page, Homesite, Dreamweaver; Adobe:

Acrobat, Bridge, Photoshop;

Microsoft Office: Word, Excel, Outlook, Powerpoint; Toast

Titanium; and Final Draft

Other: Web site Design, Mac and PC proficient, Internet Research

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