Management Marketing
Resume:
LORRAINE SALTA
Dix Hills, NY 11746
Phone: 516-***-****
Email: *******@*********.***
Objective:
A senior-level management position in the marketing/advertising field with
the opportunity to contribute to the efficient operation of a firm, and to
earn advancement through on-the-job performance.
Areas of Expertise:
Direct Marketing; Advertising; Brand Strategy Development; Creative
Execution; Agency Management; Client Services; Pre-/Post-Production; Strong
Team Builder; Presentation Skills
Media Expertise:
Direct Mail; DRTV; Radio; Print Media (Newspaper ROP, ADVO/FSI, Consumer
Pubs)
Outstanding Performance Awards:
Manager of Ideas Award, Y&R Advertising; DMA Silver & Bronze ECHO Awards
Professional Experience:
VERIZON TELECOM, New York, NY (2007-2010)
Consultant - Marketing Communications & Advertising
. Managed the development and implementation of communications programs
for the FiOS TV/Internet/Phone product that have created demand while
building/enhancing brand image.
. Involved in all management aspects of direct marketing initiatives.
Promotional campaigns target consumers.
. Initiated and directed strategy and execution of direct response
programs including creative development, budget management, and
building a strong partnership with cross-functional and product teams.
. Responsible for providing strong, clear direction to agency partners
and other outside vendors.
. Analyzed results in order to improve decision-making process and
continuously improve program performance.
. Recommended and implemented product, pricing, test decisions for
direct response vehicles based on past performance.
CITIGROUP, Long Island City, NY (2005-2007)
Consultant - Citi Cards Strategic Marketing & Delivery
. Involved in all management aspects of Direct Response Print Media
Acquisition Channels: Newspaper FSI, Consumer Publications and Package
Enclosures.
. Initiated and directed strategy and execution of direct response
programs including creative development, budget management, and
building a strong partnership with cross-functional and product teams.
. Analyzed results in order to improve decision-making process, better
understand channel dynamics and continuously improve program
performance.
. Recommended and implemented product, pricing, test decisions for
Newspaper direct response vehicles, based on past performances.
J. P. MORGAN CHASE, New York, NY (2002-2004)
Consultant - Direct Marketing Group
Key areas of concentration: Home Finance Division - First Mortgage
products, Home Equity products (lines and loans); Card Member Services -
quarterly mailings for the Balance Consolidation Check program; Legal
notifications for customer billing statements and card carriers.
. Involved in all aspects of direct marketing initiatives. Promotional
campaigns targeted current, former and prospective customers.
. Responsibilities included driving strategy and execution of direct
mail programs including creative process and building strong
partnerships with cross-functional and product teams.
. Managed a program from plan to implementation, including schedule,
approval process, budget, backend analysis and interfacing with
internal business groups, advertising agencies and other external
resources.
LORRAINE SALTA
30 Seaman Neck Road
Dix Hills, NY 11746
Phone: 516-***-****
Email: *******@*********.***
Page 2
ARC WORLDWIDE (formerly CLARION MARKETING & COMMUNICATIONS), New York, NY &
Greenwich, CT (1999-2002)
Management Supervisor, VP
. Responsibilities included planning, developing and implementation of
comprehensive direct marketing programs.
. Supervised direct staff and effectively interfaced with support
staff. Managed the following client assignments:
Mead Johnson CRM programs for ENFAMIL and BOOST products; HotJobs.com B2B
advertising. Initiatives focused on HR management. GE Financial Assurance -
fully integrated multi-variable test application (64 cells; 27 test
variables) for Amoco Motor Club acquisition program. E*TRADE partnership
alliance programs - partners Delta Airlines, Marriott Hotels/Resorts. SBC
Communications - Consumer Wire line products/services. General Motors -
direct marketing test-drive promotions for Cadillac. Cendant Hotel Division
- launch of new TripRewards loyalty program.
LORD DENTSU & PARTNERS, New York, NY (1994-1999)
Management Supervisor
. Initiated and led client services team and creative in preparation of
strategy development.
. Supervised direct staff and effectively interfaced with support staff.
Managed the following client assignments:
Bell Atlantic - Managed assignments for B2B and Consumer markets
acquisition/usage, with emphasis on new product/service introductions,
retention and win-back. NY Hall of Science - Supervised the successful
launch of new Science Playground in the spring of 1997. SBC Communications
- SNET Select Caller loyalty program, and projects promoting diversified
phone-set products and consumer services.
Y&R ADVERTISING (Chapman Direct), New York, NY (1986-1994)
Account Supervisor
. Held progressively responsible account management positions in a
variety of business categories including telecommunications, financial
services and insurance. Managed the following client assignments:
NYNEX - Caller ID, *69 and *66 award-winning multi-media campaigns. Annual
Call Waiting, 3-Way Calling award-winning multi-media campaigns. Numerous
other service promotions included Calling Card, 800 Service and Voice
Messaging. Chemical Bank - ATM Activation direct marketing program
initiative. Other client assignments included: Metropolitan Life, Diners
Club, Chase Manhattan Bank, Citibank N.A.
Accomplishments:
. Developed and managed a multi-media direct response campaign for new
products, Caller, ID, *69 and *66. This products revenue grew by a
dramatic 600% after the advertising campaign began. Won the DMA's ECHO
Award.
. Managed a fully integrated multi-variable test application (64 cells)
for GE Financial-Amoco Motor Club acquisition program. Preliminary
results provided directional guidance for future rollout initiative.
. Supervised and managed a CRM program for Mead Johnson-BOOST
nutritional drink product that served to both contribute revenue and
build market share for the product. First year launch exceeded
expectations by 100%.
Education:
Farmingdale State College, Melville, NY, completed course work in Business
Administration
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