Sales Vice President

Robert Pack

*** ******** ***** *** ******** CA **506

Cell 925-***-**** Email *****@*********.***

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Senior Sales and Business Development Executive- Background includes Internet technology, media

sales and business development working for leading companies such as AOL and NetZero. Have strong

knowledge of online advertising/ media and SaaS for consumer and business markets. I have worked for

several leading startups in high growth phases with major venture capital funding .

Experience:

Sproose.com

CEO

2006- Present

Helped launch Sproose, a video and content recommendation engine providing websites with other

matching content for their users. Sproose combines search and behavioral analysis of users on a website.

Raised initial seed funding and helped develop product to a customer release phase. Currently responsible

for all aspects of the business model, including product development, marketing, sales and P&L.

Media News Group

Vice President of Digital Media

2002-2004

Responsible for all digital prosperities for MNG one of the leading news publisher in the nation.

Including content aggregation and media advertising sales. Led efforts with major partners including

Yahoo.

Freei Networks (Acquired by NetZero)

Vice President of Advertising Sales

2000-2001

Helped launch the company as a private label ISP for major corporate partners. Company was backed by

$60 million funding from major Venture Capital companies including Sequoia Capital. Responsibilities

included hiring for the sales department and generating revenue from advertising sales and partnerships

with many leading major corporate partners. Established and managed 100 people advertising sales

department.

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NetZero

Vice President of Sales

1997-2000

Joined NetZero as first employee and helped grow revenue and partnerships through a successful IPO in

1999. Hired and managed national sales force in key markets of 70 sales people and 100 million in sales

revenue. NetZero was funded by Idealab and Foundation Capital.

America Online (AOL)

National Accounts Director

1995-1996

Manage large corporate accounts for partnerships with AOL. Responsible for leading the national sales

team to present AOL’s programs to national accounts and agencies. Managed the sales force bringing in

over $40 million in advertising revenue through many leading advertisers and ad agencies.

Computer Publishing Group

Director of Advertising Sales

1985-1994

Manage five person sales team for three publications, SunExpert, WebServer and RS/6000. These were

the leading vertical market publications serving the UNIX marketplace.

Scholastic Publishing

Western Regional Sales Manager

1983-1984

Responsible for west coast advertising sales in Family Computing magazine as this was a launch of a

leading consumer magazine for computing with over 700K circulation. Sold major consumer and

technology companies as advertisers.

Education

B.S. Business: University of Southern California

Married with 4 year old daughter

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