Professional Experience
thembcgroup, St. Louis, MO, Account Executive
October 2009-May 2010
. Managed online presence and search engine optimization for 10
websites, including lead content management, backlinking and article
marketing efforts to position websites on first page of search engine
results
. Created final reports, presentations, and/or proposals summarizing
data analysis, project tactics and overall direction of marketing plan
. Managed eight accounts with high level client interaction
Creative Producers Group, St. Louis, MO, Production Coordinator (Summer
Contractor), June 2009-August 2009
. Oversaw and managed onsite production of Fair St. Louis, LIVE on the
Levee and MLB All-Star Charity Concert
. Managed client relationships and expectations on and off event site
. Negotiated, selected and coordinated outside vendors for concert
series and corporate clients
Creative Producers Group, Intern
January 2009-May 2009
. Assistant planner and producer of Illumination 09, a major fundraising
dinner and auction for the Barnes-Jewish Hospital Foundation
. Co-produced and managed presenters backstage for 2009 Media Person of
the Year ceremony
. Assisted in producing a public service announcement in order to
increase enrollment for the St. Louis School District
CHADS Coalition (Communities Healing Adolescent Depression and Suicide),
Public Relations Student Consultant,
January 2009-May 2009
. Researched and created media relations campaign for Kids Walking for
Kids, CHADS most popular fundraiser
. Designed and produced printed materials, such as brochures and flyers,
that supported the campaign
. Developed key messages, stakeholders, strategies and tactics for
overall media plan
Ronald McDonald House, St. Louis, MO, Intern
May 2008-July 2008
. Planned and implemented most successful golf tournament and auction in
organization's history, which raised over $600,000
. Authored feature cover story for the Ronald McDonald House newsletter
. Wrote press releases for Kids & Clays fundraiser and Scramble for
Charity golf tournament
Education
BA in Public Relations, minor in Marketing
Webster University, St. Louis, Missouri
May 2009
Graduated Cum Laude with Departmental Honors
International Study Experience
Webster University, Leiden, the Netherlands
January 2007-May 2007
Technical Skills
Microsoft Office Suite, Adobe Photoshop, Illustrator, and InDesign, Market
Samurai, WordPress, Clients & Profits, Joomla