Sales Manager

Luis Alvaray

**** *. ******* ***. #***

Chicago, IL 60657

773-***-****

*********@*****.***

PROFILE

Marketing, communication, and web management professional with over 10

years of experience in project management for global organizations spanning

diverse industries: banking, telecommunications, licensing, home cleaning

products, and visual communications. Master of Science in Integrated

Marketing Communications.

PROFESSIONAL QUALIFICATIONS

Marketing and Communications Consulting

Luis Alvaray June

2009 - Present

. Banco Popular Puerto Rico - Bank established in 1893, 6,000 employees,

180 branches in Puerto Rico.

o Provided the Puerto Rican Headquarters organization with an

outsourced service to design and implement an internal

communications plan for employees in North America.

o Delivered communication strategies adapted to the current

recessionary business reality by meeting the overall bank

management objectives at lower cost.

o Coordinated internal communications channels and associated media

for the bank's North American region reaching 1,400 employees 100

retail locations nationwide.

. GrafMarc, Inc - Visual communications corporation established in 1996 and

serving the US and Latin American markets.

o GrafMarc Internal Support and Promotion

. Technical - Analyzed, designed, and developed information

architecture deployed for GrafMarc corporate website using

flash technology.

. Marketing - Conceptualized and developed content for

corporate promotional brochure, supporting sales efforts and

used to capture new accounts.

. Sales - Researched and analyzed marketing data to create

sales presentation for the "Huellas Ind genas Latina America

III Visual Communication Contest", used to promote the

contest and secure sponsors.

. Community Outreach - Featured corporate speaker for St.

Augustine College seminars providing guidance to students and

small businesses on promotion and marketing in a recessionary

environment. Program conducted in English and Spanish and

successfully received by 150 participants; students, faculty

and small business representatives.

o Clients

. World Health Organization (current engagement) - Commissioned

to design and implement a marketing and communications plan

serving several functions:

. Promoting the WHO's e-Libraries in order to increase the

usage of knowledge capital for both internal and

external audiences.

. Demonstrating how resources and donations are being

invested in the institution.

. Florida Department of Health - Developed marketing

communication plans for a new web based flu season brochure.

. Varga & Associates, Inc -Organizational culture and communications

practices corporation.

o Designed and coordinated development of several reusable multimedia

e-learning modules covering: Media Training, Public Speaking, and

Public Speech Guidelines. Modules developed to provide on-demand,

in-house training for clients such as Manpower and Midwest Bank.

o Created and deployed Varga's social media channel including

associated graphic design and content (e.g. knowledge capital,

white papers and articles) to increase market presence and build

database of potential clients.

. Alma Dance Company - Classical ballet non for profit organization

established in 2007.

o Managed, coordinated and launched new website with a content

management system that allows the company's non-technical managers

to easily update content, images, and graphics in all sections and

pages.

o Supervised offshore staff in India for site programming and

creation of the content management system, and in Mexico for the

web design and visual communications development of the website.

Manager - Web Development Consulting January 2009

- June 2009

BlueEgg Communications, Inc., Elgin/Chicago, IL

. Managed client relationships and corporate Internet/Intranet deployment

projects for six clients ranging from Fortune 500 to small business.

. Created and monitored project plans and schedules to ensure timeliness of

interim project milestones and delivery.

. Coordinated discovery meetings with clients to gather business

requirements.

. Worked with client business teams to design and edit front-end

interfaces, database integration, site content, and site conversion

strategy.

. Directed programming team (local and offshore) and content development

team (subcontracted) activities.

. Developed testing approach and deliverables for unit, system, and user

acceptance tests.

. Supervised test execution.

. Worked with client business sponsors to itemize site signoff/acceptance

criteria and assured site quality.

Coordinated implementation of web statistics service (Google Analytics).

. Designed client website content management strategy and implemented

customized content management tools.

Led client training effort developing user manuals and conducting

training sessions on customized Content Management Systems for new and

existing websites.

Assistant Vice President - Communications Specialist

Banco Popular North America, Rosemont, IL

January 2004 - January 2009

Corporate Communications Management

. Managed bank-wide/nation-wide communications events such as corporate

road shows (2,400 Employees), leadership summits (250 leaders) and bank

anniversaries (2,400 employees).

. Coordinated and collaborated in the preparation of the Communications &

Leadership strategic plan.

. Managed and collaborated in budget preparation ($2 Million), allocation

of dollars, and monitored on a monthly basis.

. Design, implemented, supervised and monitored communications initiatives

(e.g., DreamMaker Huddles, Ask the President and Service Vision

Initiatives).

. Assisted in the production of monthly newsletters including: writing,

editing, and graphic support.

. Coordinated electronic communications (edition, draft content and

distribution).

. Directed the production of the monthly video coordinating requests for

coverage, organizing story ideas and directing the production and editing

final product content.

. Led and coordinated the implementation of the Community Contributions

Program; a software that tracked the dollars invested ($500K Annually) in

community related events nationwide that also provided essential data to

the Compliance Team for Federal examinations on the Community

Reinvestment Act.

. Led DreamPoints software implementation (bank wide community register,

CRA tracking, and event management support tool for team leaders).

. Coordinated and collaborated community related events for fundraising and

volunteerism (JA Bowl-a-thon, BBay, Make a Difference Day).

. Evaluated and monitored the effectiveness of communication programs

through surveys, audits and interviews.

. Spearheaded new innovative communication processes like "Online Chats"

with the President.

Web Management and Implementation

. Led and managed strategic initiative to re-design and re-launch corporate

Intranet, migrating from Lotus Notes based site to ASP/SharePoint (2,400

employee users).

. Coordinated a team of developers and contractors for the development of

the intranet site.

. Conducted site content audit and developed content migration strategy.

. Managed content and change/release implementation for intranet and

internet sites.

. Implemented and coordinated bi-monthly search engine optimization

revisions to improve site findability, best-bets, user experience, and

employee efficiency.

. Coordinated, identified and prioritized site enhancement requests,

revisions, and new functions & features through leadership and

participation in multi-channel site business feedback processes:

o Focus Groups - Led semi-annual focus group sessions to itemize and

prioritize site change requests.

o Site Usability Testing - Conduced periodic usability tests to isolate

improvement opportunities (e.g. navigation, ease of use, name tags).

o Direct user site feedback - Itemized and prioritized direct site user

feedback provided via email and help desk.

o User interviews - Contacted representative business users (e.g.

geographic, departmental, organizational level) annually to solicit

site feedback.

. Packaged and prioritized sets of business enhancements into site releases

working with business sponsors (e.g. Quick Reference Guide, Corporate

Directory, Search Engine, Home Page Customization, Departmental Micro

Sites).

. Created site enhancement design documentation including: site UI

mockups, wireframes, database specifications, and application

specifications.

. Developed the site release test plan including: test cases, test

conditions and expected results.

. Assured alignment of content management process for all Banco Popular

websites with bank compliance department audit requirements.

. Supervised bank-wide internal communications, created promotions for

different initiatives in collaboration with other departments in the bank

and managed the production of special events for all employees.

. Technology: ASP (primary), SharePoint (pilot site), LotusNotes,

SharePoint Search Engine (Crawls/Search Optimization).

Advertising and Promotion Specialist

Cantv Telecommunications Caracas, Venezuela 1999- 2001

Verizon subsidiary with 12,000 employees

Increased target audience product and services awareness up to 28%.

Managed nationwide communication campaigns for a variety of

telecommunication products and services targeted to the mass-market segment

of the company with a $US 5 Million investment.

Supervised advertising agency work developed briefings: evaluated campaign

proposals, and analyzed media strategies.

Supervised the development of multimedia advertising campaigns (TV, radio,

printed ads, and POP).

Coordinated qualitative marketing research pre-tests and post-tests for

advertising campaigns.

Content and communication team leader for the Internet billing service

management group; trained Call Center representatives (staff of 300) in the

usage of the service.

Organized kick-off meetings for the Mass Market division (150 employees).

Brand Manager

Grupo Losani, Caracas, Venezuela 1997- 1999

Latin America representatives for Warner Bros., United Media, and Lucas

Film.

Negotiated licenses with clients as a tool to create an immediate product

differentiation and awareness.

Designed and executed marketing plans for different properties and

categories.

Produced marketing collateral, including sales and PR kits, to assist sales

account executives.

Supervised Account Executives, Retail Manager, and Contract Administrator.

Created and implemented new Contract Administration system in Microsoft

Access.

Director's Assistant

Warner Bros., Los Angeles, CA 1997

Assisted Warner Bros. Latin America staff that exceeded regional sales goal

by 45%.

Created, designed, and distributed monthly marketing kits for Latin

American agents in support of their marketing and sales endeavors in each

country.

Organized and coordinated meetings between agents, licensees and Warner

Bros. staff for trade shows inside and outside the US.

Coordinated work among different departments including Contract

Administration, Brand Assurance, Studio Stores, Theatrical, and Home Video.

Organized department filing system and regional product samples.

Product Manager

Grupo ILAPECA, Caracas, Venezuela 1993-1995

Home cleaning and dairy products manufacturer and distributor with 8,000

employees

Increased home cleaning products brand market share from 12 to 18%.

Designed marketing plans and strategies including monthly sales forecasts.

Created and implemented brand's pull and push promotional strategies.

Performed market research on established brands for product development

purposes.

Collected and analyzed market data, primary and secondary, to monitor

competition activities.

EDUCATION

M.S., Integrated Marketing Communications

Loyola University Chicago. Graduate School of Business.

Chicago, Illinois. July 2003.

Certificate in Marketing and Sales

University of California Los Angeles - Extension.

Los Angeles, California. September 1996.

B.A., Mass Communication

Universidad Central de Venezuela.

Caracas, Venezuela. April 1994.

SKILLS, KNOWLEDGE AND ATTRIBUTES

Effective project management skills including: task identification,

resource assignment, time scheduling, budget estimation, workplan

development, and impact analysis

. Strong business analysis skills including: analytical and conceptual

expertise, analysis and business requirements management techniques;

testing verification, and validation techniques, business requirements

document (BRD) preparation, business process documentation, business

writing

. PC & Mac. Word, Excel, Power Point, Visio, Publisher, HTML, Dreamweaver,

Photoshop, Illustrator, Google Analytics.

. Bilingual English-Spanish.

. Strong graphic capabilities.

Strong communication skills - verbal and written.

Phenomenal Customer Service Attitude.

COMMUNITY WORK

. Junior Achievement: Bowl-A-Thon coordinator, JA in a Day.

. Make A Difference Day: Vital Bridges, Museum of Science and Industry.

AWARDS AND HONORS

. Direct Marketing Education Foundation. Semi-finalist in National

Collegiate ECHO Competition Case: Mazda Proteg 5. June 2003.

. Beta Gamma Sigma. National Honor Society in Business and Management.

April 2003 - Present

. Computer World Smithsonian Award Program. Smithsonian Institution for

the Computer World Collection and Related Services "Factura en Linea"

Cantv/Information Builders. March 2000.

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