Sales Manager

Steven T. West

W**** Cornflower Dr Appleton, WI 54915

920-***-**** *******@***.**.***

SUMMARY

An accomplished, results-oriented sales professional with extensive

consumer product experience and outstanding customer management skills.

. New Business Development

. Profit & Loss Responsibility

. Account Development Strategy

. Key Account Sales

. Advertising

. Sales Training

. Relationship Building

. Merchandising

EDUCATION

B.B.A. major in Marketing, University of Wisconsin-Oshkosh

PROFESSIONAL EXPERIENCE

Sealy Mattress Company 1995-2010

Leading mattress manufacturer in North America selling to department

stores, furniture stores, sleep shops, club stores, and hotels. Sealy

Mattress is a $1.2B company with more than 20 manufacturing facilities in

the United States and other countries worldwide.

Senior Key Account Manager, Appleton, WI 2005-2010

Sole sales vendor representative for 15-store chain located in Midwest.

Responsibilities included advertising, merchandising, sales training,

strategic business planning, budgets, forecasts, sales reporting, and

communication.

. Increased sales from $10.8M to $15.7M

. Consistently exceeded regional sales and profitability goals by

implementing pricing strategy and product mix, financial analysis,

advertising, merchandising, and sales training.

. Revitalized merchandise assortment for display for entire 15 store chain.

. Trained more than 150 retail sales associates with hands-on and on-line

training programs, becoming largest vendor in the department.

. Built strong business and personal relationships that grew to 90% market

share.

Field Sales Manager, Pittsburgh, PA 2001-2005

Managed a team of 8 sales representatives within a 5 state area including

financial analysis, budgeting, forecasting, performance reviews, sales

reporting, and new business development.

. Coached and developed team of eight sales reps with annual sales volume

of $26M.

. Annual sales increases that exceeded budget.

. Developed pricing initiatives with sales and administration in local

manufacturing facilities.

. Developed a strategy that helped the district become the largest in total

sales and profitability by strengthening customer relationships through

market visits and planning sessions.

Key Account Manager, Chicago, IL 2000-2001

Responsible for growing sales and execution of strategic business plans for

a 70-store chain of sleep shops with annual sales of $13M

. Developed relationships with local management that strengthened corporate

relationships leading to promotion to Field Sales Manager.

. Created event with customer corporate advertising department that

increased sales by 16%.

. Developed sales training program for two sales representatives that led

to their promotions.

Territory Manager II, Milwaukee, WI 1997-2000

Responsible for growing sales volume and execution of strategic business

plans at select, large accounts totaling $6.5M.

. Created new strategy for selling high-end luxury products that yielded a

25% increase in placements.

. Developed a sales event with a local distributor using in-store execution

and advertising as well as a reward trip to the Super Bowl that resulted

in a 15% increase in sales.

. Regional Sales Representative of the Year.

Territory Manager I, Bloomington, IL 1995-1997

Responsible for growing current sales volume through advertising,

merchandising, and sales training while actively seeking new distribution

within a geographic area.

. Opened new distribution that grew territory sales to $2.5M from $1.6M.

. Created a new $250K partnership with a multi-store distributor to carry

our product and eliminate a competitor.

. Multiple winner of Circle of Excellence Award.

Johnsonville Foods, Orlando, FL 1992-1995

Responsibilities growing sales volume with strategic business plans,

analysis of P&L, and increasing product placements at large retail grocery

chains.

Key Account Manager

. Created cross functional team to share information that helped retain

over $500K in annual sales at Albertson's.

. Responsible for sales growth, analyzing P&L, and additional product

placements for Publix, Albertson's, and Winn-Dixie Supermarkets.

. Generated continuous sales growth by using discretionary funds to create

contests to motivate distributor personnel.

REFERENCES

Outstanding references upon request.

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