Marketing Sales

**** ***** ****** ******* ***** Knox Residence:

North 612-***-****

Minneapolis, MN 55412 Mobile: 651-***-****

**********@***.***

SUMMARY OF ( Accomplished and Resourceful Marketing and Diversity

Professional with a

PROFESSIONAL proven record of performance and leadership in fast

paced, diverse environments.

QUALIFICATIONS ( Experienced in segment marketing and marketing

management.

( Highly effective in community and media relations; advanced

networking skills.

( Recognized for innovative strategies and tactics; skilled in

branding and

campaign development.

( Demonstrated success in managing projects from concept to

timely completion.

( Dedicated and results driven leader, adept at building

productive teams.

EXPERTISE ( Successful Segment Marketing ( Direct &

Promotional Marketing

( Community Relations & Network Building ( Strategic

Marketing Plans

( Diversity & Inclusion Consultant ( Public Speaking &

Presentations

( Program Development & Expansion ( Branding & Campaign

Development

( Public & Media Relations ( Project Management

EXPERIENCE HEALTH PARTNERS, Bloomington, MN

Diversity Consultant 2009 to Present

Assess organizational diversity learning, and development needs. Design

and delivery of training programs to enhance leader performance and

effectiveness in achieving goals and objectives.

Ensure corporate compliance with federal, state, and local regulatory

agencies, EEO/AA laws; support enterprise-wide diversity training and

leadership support, education activities, and Community Relations outreach

efforts.

Develop and maintain Affirmative Action Plans (AAP), AAP statistical

reports, and conduct preliminary analysis in conjunction with HRIS (Lawson,

PeopleClick).

Partner and collaborate with Workforce Staffing Department and Recruitment

Team to identify job candidates, present at job fairs and conduct onsite

interviews.

Highlights:

( Create, foster and develop key relationships with National

Black MBAs and National Society of Hispanic MBAs.

( Plan, organize and conduct presentations to leaders, business

and community partners at Signature Community Programs

for up to 100 attendees.

( Actively recruit diverse candidates through continuous

networking efforts.

AMERICAN FAMILY INSURANCE, Eden Prairie, MN

Multicultural Market Developer - MN, WI, ND& SD 2008 to 2009

Successfully developed and implemented marketing plans, strategies,

concepts, practices and activities to expand market presence and growth in

designated multicultural markets.

Secured and maintained strong networks and relationships with communities

and organizations.

Provided multicultural marketing expertise to sales management, marketing

and

field force.

Researched strategies and tactics to maximize brand awareness.

Identified innovative products and services, to increase profitability,

sales growth and market saturation.

Established relationships to enhance visibility/credibility and create

brand awareness.

Measured, monitored and analyzed program effectiveness, market penetration

and profitability.

Tiffany Scott Knox

R sum of Qualifications

EXPERIENCE AMERICAN FAMILY INSURANCE (continued)

(continued) Highlights:

( Fostered and rebuilt relationships between company and 100

targeted organizations.

( Increased brand recognition and visibility through aggressive

networking strategy.

( Designed and delivered numerous presentations to audiences at

large organizational meetings and events in

Minneapolis and Milwaukee.

( Enhanced networking opportunities and event participation by

agents and

sales management.

LIFESOURCE ORGAN & TISSUE DONATION, St. Paul, MN

Community Outreach Coordinator 2004 to 2008

Recipient Information Coordinator 2001 to 2004

Developed innovative marketing/educational campaigns and materials

targeting students of color in Twin Cities schools; raised awareness of

LifeSource's organ donation program

Secured community outreach opportunities and maintained Website

information; generated public interest through speaking engagements, and

network building.

Established strong relationships with media outlets; provided story ideas

for phenomenal media coverage.

Recruited, trained and led a team of professional volunteers to relate

their personal stories regarding organ donation.

Managed a Health Resource and Service Administration grant budget of $1

million.

Highlights:

( Spearheaded, designed and implemented first HRSA grant for You

Have the Power campaign; targeted African Americans as

organ donors.

( Successfully increased Twin Cities donor numbers from 28% to

69% within 18 months through grassroots, outreach and

media relations campaign.

( Secured a three year, $700,000 HRSA grant for Barbershop

Conversations, a holistic health campaign; hired and

trained three health educators targeting 26 sites.

( Fostered and developed strong, collaborative

relationships/partnerships with community

organizations and foundations; achieved excellent

support, recognition and financial contributions to

LifeSource.

( Generated outstanding media attention and personal interviews

from KARE 11 TV, WCCO TV/Radio and local, national

publications.

EDUCATION & CONCORDIA UNIVERSITY, St. Paul, MN

CERTIFICATION Master of Arts in Leadership Management (anticipated

graduation Spring 2011)

Bachelor of Arts in Marketing Management 2004

ALFRED ADLER GRADUATE SCHOOL, Bloomington, MN

Certified Life Coach January 2010

LEADERSHIP & ( Officer and various Committee Chairs, Alpha Kappa

Alpha Sorority Inc., civic and

AFFILIATIONS philanthropic organization (200 local members)

( Co-Host, KMOJ Radio Station, Public Affairs Talk Show, It's

Your Health

2007 to Present

( Board of Directors and Secretary, The Ivy Foundation

( Member, Minneapolis Urban League Young Professionals

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