Manager Marketing

senior-level marketing professional with a successful record of

positive revenue generation cost reduction customer acquisition and

retention

for professional endorsements please visit http://www.linkedin.com/pub/adam-

feifer/2/5b0/880

CORE COMPETENCIES

Diverse direct marketing background with experience generating new revenues

and acquiring/retaining customers using both traditional and digital

marketing channels. Team leadership of up to 10 people. Full budgeting and

P/L responsibilities for business lines managed.

PROFESSIONAL MARKETING EXPERIENCE

Source Interlink Media (New York, NY) Director of Marketing, New Business

2007-Present

- Lead acquisition marketing for 70 enthusiast properties, including

Motor Trend, Automobile and Hot Rod magazines.

- Generate 1.6 million new customers and $30 million in annual revenue

through direct marketing efforts.

- Oversee over 100 direct marketing campaigns per year with a combined

volume of 16 million pieces.

- Collaborate with database group on regression models, data overlay and

suppression strategy to maximize response on all direct marketing

efforts.

- Manage a team of 10 consumer marketers to reach new business targets

on 70 publications.

- Develop and reforecast a marketing budget of $12 million.

- Improved email open rates by 25% and increased email subscriptions by

50% by implementing extensive subject line, creative and segmentation

testing; generated incremental revenue; deploy 300 email campaigns

annually with a combined volume of 50 million.

- Deployed monthly hotline program on all titles that improved net

profit per sub by 50%, increasing overall response rate and revenue

growth while decreasing mail volume.

- Developed extensive strategic testing plan on all acquisition

promotions, leading to over 100 successful marketing wins that

improved response and/or decreased costs.

- Launched initiative to drive online subscriptions from all print

promotions, doubling volume in 2009 which grew online revenue and

decreased subscriber acquisition costs.

- Assisted with launch and marketing of digital editions for 40

publications, selling 25,000 digital subs to date.

Time, Inc. (New York, NY) 2000-2007

Assistant Director New Business, Time4 Media Division 2006-2007

- Directed acquisition marketing for eight magazines with a combined

audience of 4 million.

- Planned direct mail creative review, list selection, merge purge,

offer strategy and test agenda for over 15 million pieces annually.

- Managed online marketing to maximize subscriptions generated from

websites and supervised all new business email marketing campaigns,

including creative, list selection, analysis and coordination with

external email deployment firm.

- Developed and managed a marketing budget of over $7 million.

- Supervised two associate marketing managers.

- Increased Popular Science direct mail subscription production by 60%

with no change in mail volume, generating over $500K of incremental

revenue;

- Grew Popular Science online subscriptions by over 70% by implementing

strategic offer changes, improving website placements and creative

testing.

- Significantly improved email newsletter impact through creative

development and subscriber list growth.

- Launched marketing sweepstakes with key advertisers such as Navman and

Dow Chemical that grew subscription revenue and generated new leads.

Marketing Manager 2000-2006

- Managed all direct mail and retention marketing for This Old House;

generated strategic ideas, implemented testing agenda and supervised

roll-out.

- Coordinated various partnership marketing programs (including online,

retail and consumer show promotions) with such marquee names as Home

Depot, GMC and Sears.

- Supervised negative option book program.

- Executed all new business and renewal email marketing efforts.

- Promoted from Associate Marketing Manger in 2002.

EPM Communications Inc. (New York, NY) Marketing Manager 1998-2000

- Coordinated all marketing projects from pre-press to mailing for a B2B

newsletter and book publisher.

- Supervised production of books, CD-ROMs and reports; executed direct

mail promotions for all products.

- Negotiated list rentals and exchanges; conducted research on new

lists.

- Tracked marketing budget, revenue and expenses.

VNU, Inc. (New York, NY) Circulation Manager 1996-1998

- Planned and coordinated entire direct mail campaigns including list

and mail house selection, merge purge, and creative at the publishing

division of a major Dutch media conglomerate.

- Prepared semi-annual $500K circulation budget, with quarterly re-

forecasts, for several trade publications.

- Promoted from assistant circulation manager in 1997.

Starbright Graphics (New York, NY) Assistant Production Manager 1995

- Supported account manager with client relations and trafficking large

print jobs at a full service print production company.

EDUCATION

Baruch College - Zicklin School of Business (New York, NY) Masters in

Business Administration 2002

- Concentration in Marketing Management and E-commerce.

University of Delaware (Newark, DE) BA in Economics 1995

TECHNICAL SKILLS

PC and Mac proficient; MS Office; QuarkXPress; FileMaker; PageMaker;

WordPerfect; Basic HTML.

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