Sales Account Executive
Resume:
LINA BERMUDEZ
305-***-**** ********@*******.***
____________________________________________________________________________
_________________________
** *.*. *** ******, Apt.
International Sales and Marketing Executive in the Entertainment
Industry. Dynamic and bilingual professional with over 13 years of
service to multi-national clients in the Latin American market.
Engaged in pan-regional media and campaign executions. Creative and
assertive in sales process from planning, implementing and optimizing
client communication objectives. Expertise in translating concepts
into actions to maximize results.
Professional Experience
WARNER BROS. LATIN AMERICA ADVERTISING SERVICES
2009 - Present
Account Executive
Markets: Pan Regional
. Responsible for managing over 12 pan-regional accounts
. Prepare and implement marketing strategies that leads to successful
sales and increase in revenue.
. Cooperate with marketing department to create sales material and
special event to meet sales goals.
. Develop strong proposals and conferred with clients to define and
develop effective on air, on line campaigns.
. Manage and secure relationships with key clients, significantly
improving client service to pan-regional accounts.
Traffic Coordinator
2005- 2008
. Responsible for all Insertion Orders, contract reports flow and
compliance of advertising campaigns.
. Placing, confirming and monitoring all media orders for more than 20
pan-regional clients.
. Daily servicing of accounts, revisions, preemptions and make goods.
. Provide daily support to sales executives. Contribute to all aspects
of sales, from media planning to insertion orders, reconciliation and
payments.
. Assurance of delivery and reception of all creative materials via
GDMX.
. Work closely with the Marketing department in the creation and
implementation of all added value pieces.
HBO LATIN AMERICA ADVERTISING SERVICES
2000-2004
Traffic and Media Coordinator
Clients - Warner Channel, A&E, The History Channel
. Plan and communicate integrated advertising opportunities for clients
in Latin America including Sony Ericsson, Nokia, Samsung, Warner
Theatrical and Buena Vista Pictures.
. Manage over 15 pan-regional accounts, and optimized inventory for on-
air and off-air communications through strategic placements.
. Consult and created personalized proposals for over 25 clients
reaching the Latin American market.
. Service clients through presale and post-sale; increasing client
retention and satisfaction by 50%.
. Responsible for providing support to all pre and post phases of on-air
advertising campaigns.
. Provide administrative and process support in the execution of daily
activities.
. Prepare insertion orders and ensure advertising campaigns are entered
correctly.
. Prepare strategic media plans with sales and marketing to support ad
sales presentations
AD.VICE
2000
Press Agent
. Generated news coverage for company by Identifying and communicating
story angles highlighting accomplishments, and expertise of the
company with focus on entertainment outlets. Developed over 16
stories in six months featured on local radio, national print and
television.
. Wrote effective news releases and other press materials that yielded
stories and interviews in major local publications (Ocean Drive,
Channel, El Nuevo Herald) Monitored press coverage through monthly
reports and clipping services.
. Planned and coordinated special events for the company including
launch of web site for www.cafeadvice.com, and weekly events held in
support of caf advice.
. Supervised bi-weekly interviews with local and international talent
for content on web site.
MTV NETWORKS
1997-1999
Communications Coordinator
Markets: Argentina, Chile and Mexico
. Developed strategic PR plans for the network in Latin America.
Managed media relations and in-country agencies. Evaluated the
effectiveness of communications efforts in three major markets through
monitoring reports and media coverage.
. Utilized strong media contacts to promote and publicize the networks'
programming and talent in the Latin American region. Leveraged
networks events to promote channel's local initiatives.
. Communicated MTV's related marketing programs to the region media
outlet using various communication methods including press releases,
press kits, interviews and special events.
. Developed and wrote bi-weekly media report for internal communication.
THE JEFFREY GROUP
1996 - 1997
Account Executive
Clients: Discovery Networks, LeviStrauss, MasterCard, Nokia, Okidata, Owens
Corning
Markets: Argentina, Brazil, Chile, Colombia, Mexico, Venezuela, and the
Caribbean
. Translated and edited more than 13 Spanish and English press releases
for monthly distribution in Latin America and Caribbean.
. Created new business presentations including Kodak and Whirlpool for
regional markets.
. Implemented a system for weekly monitoring and tracking of client
media placements; ensured publication of press releases by maintaining
close contact with more than fifty media representatives in the
region.
. Developed monthly media clipping reports for clients, and monitored
the placement of all press releases distributed throughout Latin
America.
OTHER EXPERIENCE
Computer Microsoft Office (Excel, Word, PowerPoint)
Education Bachelors Degree
Languages Completely Bilingual - English and Spanish both verbal and
written.
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