Marketing Management
Resume:
John Campanola
***** ********* ****** ***** . ******* beach . florida . 33436
TELEPHONE: 561-***-**** . EMAIL: **********@**********.***
________________________________________SUMMARY_____________________________
__________________
M.B.A., Product Management and Marketing Professional, with over 15 years
of experience in identifying strategic avenues that have strengthened new
and continued business initiatives. Expertise in: business development,
communications, strategic planning, market segmentation, and positioning
product / service offerings designed to drive market and earnings growth.
Possess a unique ability to determine an organization's marketing and
product development needs in order to define competitive solutions in a
timely and cost-effective manner. Additional strengths include:
Quantitative & Qualitative Analysis Utilizing Creative Marketing
Techniques
Forming & Leveraging Strategic Competitive Positioning & Market
Alliances Trends
Identifying Strategic & Market Developing Marketing Communications
Opportunities
Directing Product / Research Market Managing All Phases of Product Life
Managers Cycle
___________________________SELECTED
ACCOMPLISHMENTS____________________________________
. Launched several new products and stabilized existing software platforms
for leading global manufacturer of security software and hardware. These
solutions included highly sophisticated products meeting the US
Government's HSPD-12 / FIPS 201 requirements and the global physical
access needs of most Fortune 500 companies. Software products provided
integrated security, access control, video integration, identity
management, and visitor management control.
. Directed a strategic product planning process, resulting in a first-of-
its-kind comprehensive 5-year "blueprint" while also maintaining
alignment with corporate's strategic plan. This was a critical element in
the decision for corporate to sell this subsidiary and for potential
investors to pursue and ultimately purchase the company for $800 million.
. Developed and launched 15 new products and a major national alliance
while managing 10 existing products with combined annual revenue of $75
million for leading telecommunications provider.
. Produced comprehensive marketing plan for start-up wireless company
including marketing strategies, competitive analysis, market
segmentation, branding, distribution plans, company positioning, multi-
lingual end-user marketing communications, trade show participation, and
advertising.
. Successfully re-launched and directed all marketing, branding and
advertising activities and programs for residential and commercial
integrated security firm significantly increasing sales and marketing
effectiveness. These results led several investors to pursue and
subsequently acquire this company for $200 million.
. Received National Awards for marketing communications for "PCS Providers
Handbook" and "SMDS Direct Mailer." Handbook experienced three printings,
with over 2,000 copies distributed to carrier customers. Additionally,
favorably managed wireless contract negotiations with over 300 cellular,
PCS, ESMR, and paging carriers.
. Identified new service offerings with gross revenue projections in excess
of $100 million in various areas including Wireless Internet Access (Wi-
Fi), Mobile Virtual Network Operators (MVNOs), European GSM transport,
Third Party Authorization, and SS7 / IP.
. Oversaw the identification and analysis of potential alliances and
acquisitions resulting in a strategic business plan. Consequently, this
in-depth analysis resulted in a substantial list of potential
acquisitions, alliance partners and joint ventures; horizontal
opportunities versus competition; and positioning of existing products
and new opportunities.
. Directed both primary and secondary market research and allowed this firm
to proactively identify competitive activities, threats and
opportunities. Additionally, for the first time, all company research and
competitive intelligence moved from paper form to electronic which
allowed for easy real-time access by all employees.
John Campanola
Page Two
PROFESSIONAL EXPERIENCE
CAMPANOLA CONSULTING, Boynton Beach, Florida
2005 & 2009 to Present
Marketing Director - Services include business and growth strategies,
marketing, product and strategic plans, competitive analyses and market
research, new opportunity analyses, marketing communications, and alliance
planning. Results include developing and implementing the marketing plan
for a leading wireless software provider.
GENERAL ELECTRIC, Boca Raton, Florida
2006 to 2009
Global Product Manager - Managed Security Software product line from global
P&L perspective and drove the design, development and deployment of a world
class Enterprise Security Management System. Worked in concert with
Engineering and User Experience to provide global leadership to GE
Security's UNIX based access control, video and commercial intrusion suite
of software applications. Launched FIPS 201 compliant identity management
platform, visitor management system, new video integration capability,
improved reporting application, and developed winning MGPP's that achieved
business objectives.
DEVCON SECURITY SERVICES CORPORATION, Naples, Florida
2003 to 2005
(Formerly ADELPHIA SECURITY / CHECKPOINT Ltd.)
Marketing Director - For this commercial and residential integrated
security and life safety solution firm, re-launched all marketing
activities and programs. This included market plans, advertising, direct
mail, media, branding, company positioning, multi-lingual end-user
marketing communications, trade shows, public relations, and Internet
marketing.
VERIZON COMMUNICATIONS, INC., Tampa, Florida
Prior to 1997 & 1999 to 2002 Director, Strategic Business
Planning and Market Analysis - Developed a new organization, which pulled
together strategic / market planning, competitive intelligence, alliance
management, and market research / analysis. This included hiring new
employees, shifting employees to other divisions, and establishing policies
/ procedures.
Director, Product Management & Marketing Communications - Scope of duties
consisted of designing, staffing, building, and growing two new
organizations: the wireless product and market management organization,
which exceeded revenue objectives by 40% annually; and the integrated
marketing communications group (for the entire $2.9 billion line of
business), which developed award winning and innovative integrated
collateral, public relations, and promotions.
Director, New Products & New Business Development - Focused on developing
and managing a new organization responsible for identifying and detailing
millions of dollars in new revenue opportunities from targeted market
segments. Also, responsible for designing, staffing, and managing a new
international development team focused on Eastern Europe, particularly
Poland. Developed corporate-approved business proposals worth millions of
dollars in new potential revenue.
Recipient of "Silver Bullet Award" for outstanding performance.
READYCOM, INC., Chapel Hill, North Carolina
1997 to 1999
Director, Product & Market Management - Created, staffed, and led new
marketing organization responsible for product management, new business
development, market research, marketing communications, and launch
management. Resulted in the successful international launch of a first-of-
its-kind voice messaging service / product, which won the 1999 "Innovations
Award for Excellence" and was named "Best of Show" at the International
Consumer Electronics Show.
EDUCATION & PROFESSIONAL DEVELOPMENT
Master of Business Administration (M.B.A.), Marketing and Management
New York University Graduate School of Business Administration, New York,
New York
Bachelor of Science (B.S.), Economics and Business
State University of New York College at Brockport, Brockport, New York
Additional business/marketing/technical courses completed at:
General Electric, Verizon, AMA, George Washington University, Penn State
University, Wharton
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