Sales Manager

Christina Westover

Cell: 703-***-**** email:

**********@*******.***

SUMMARY OF QUALIFICATIONS

Senior Marketing Professional with over ten years of proven performance

and execution in B2B and B2G markets. Experienced in go-to-market

strategies, branding and messaging, integrated marketing campaigns, and

audience analysis. Superior verbal, written, and presentation skills.

Accomplished in:

Web Marketing Competitive Analysis Business Development

Strategies

Analytics & Metrics Customer Segmentation Project Management

Market Positioning Product Marketing Strategic Planning

PROFESSIONAL EXPERIENCE AND SELECTED ACCOMPLISHMENTS

GEOEYE, INC - Dulles, VA 2004 - 2009

$200MM premier provider of satellite and aerial imagery and geospatial

information solutions for the national security community.

Senior Principal, Product Marketing Mar 2009 - Dec 2009

Developed B2B product marketing strategies and activities necessary for

the successful launch and promotion of new and existing products.

o Developed go-to-market strategies and roadmaps to meet short and

long-term business goals for a software as a service (SAAS)

solution. Activities included product naming, branding, messaging,

positioning, identifying target market audiences and contributing to

Mission Requirements Document (MRD).

o Analyzed and monitored competitive products and vendors to assess

market advantages and product differentiators.

o Led new product introduction and ensured all internal and external

resources were coordinated to effectively support product launch.

Principal, Marketing Communications Nov 2006 - Mar 2009

Primary responsibilities included web strategy, web analytics and

advertising. Collaborated with team to create multi-channel

integrated marketing campaigns, product launches and promotions as

well as develop strategic marketing and program initiatives.

o Created customer segmentation analysis matrix for strategic

planning. For each target audience, determined demographics, proper

messaging and desired actions/interactions. Matrices used to create

and adjust messaging in advertising, online search and promotions.

o Reviewed and analyzed Google Analytics metrics for website search

engine optimization (SEO) and pay-per-click (PPC) keyword ads.

Created landing pages for specific campaigns or niche audiences.

o Managed corporate media and advertising budget. Researched and

analyzed media options to determine best outlet to reach target

audience. Successfully negotiated contract rates and placement,

established advertising contracts and managed advertising deadlines

for a $400k annual budget.

o Liaised with sales, product development, management, customer

service and others within the company to identify lead generation

prospects, promotion needs and branding opportunities. Developed

marketing initiatives, tools and materials to support sales efforts

within specific vertical markets/key domains.

o Created electronic 'toolkit' for domestic and international sales

team members with collateral, presentations and corporate templates.

o Participated in the development of content, overall messaging and

communications for print, online and other creative projects.

Worked closely with vendors, sales managers, multi-media designers

and webmaster to create effective, targeted ads.

Senior Program Planner Oct 2004 - Nov 2006

Program Scheduler and Program Controller managing schedules and

deadlines. Involved in developing client presentations, deliverables and

assisting with all aspects of project lifecycle for a $500M high-

resolution satellite imaging program.

o Developed and maintained a 3000+ line detailed Integrated Master

Schedule (IMS) using MS Project. Tracked and presented monthly

progress and performance for GeoEye Team and five major

subcontractors.

o Performed financial analyses including labor and cost trends,

forecasted costs at project completion and calculated Earned

Value performance metric, Schedule Performance Index (SPI).

o Managed all contract deliverables and ensured deliverable deadlines

were met for client, project team and subcontractors.

o Supervised and planned logistics for offsite major milestone events

as well as monthly customer program reviews including contract

negotiations, site procurement, setupand communications to

attendees and materials.

INDEPENDENT CONSULTANT- Sterling, VA

Marketing/Project Consultant 2003 - 2004

Worked with local businesses developing marketing strategies, enhance

client deliverables and provide customer support.

o Created communications strategy and plan to implement a new enterprise

resource planning (ERP) application for a technology supply chain

management provider.

o Reviewed and refined client deliverable reports and audits for a human

resource management consulting firm. Created and assisted with

implementing overall operating efficiencies. Managed a marketing

campaign and standardized staffing profiles.

o Created an email campaign for a new product offering for a law firm.

ELOYALTY CORPORATION - Lake Forest, IL 2000 - 2003

Global, $100 MM Customer Interaction Consulting and Managed Services

company.

Demand Analyst

Regional sales and marketing analyst reporting directly to Vice President

for East Region. Responsibilities included analyzing and tracking

regional sales, operational metrics and trends. Provided revenue

forecasting and win/loss analyses. Performed market research and

competitive analysis for potential product offerings.

o Developed implementation and statistical tracking process for new

product offerings as well as designed and implemented client reference

tracking tool used by sales team.

o Event planner for all meetings in the Eastern Region. Events ranged

from small executive meetings to large regional conferences for over

200 people. Handled budgets, vendor negotiations and logistics.

Responsible for managing budgets to $125K.

o Selected for change management communications role for business

critical projects. Responsibilities included process development

and re-engineering, implementation, change management, planning and

execution.

ARTHUR ANDERSEN - Atlanta, GA 1999

Project Manager (Contract Position)

Managed and executed a successful, time critical technology project

replacing leased field consultant laptop computers in Southeast Region

with volumes of 150+ laptops per month. Responsible for project

planning, communication, resource training and management and asset

tracking.

o Identified opportunities to reduce costs and enhance internal customer

experience reducing project costs 24% in first month and improving

turnaround time by 30%.

o Implemented a stringent Quality Assurance Program and maintained an

overall quality average of 96%.

o Managed a team of six that performed technical processes related to

exchange of laptops, including hardware configuration and setup,

imaging, data transfer and customization.

PRODUCTIVITY POINT INTERNATIONAL - Atlanta, GA 1998 - 1999

Training Manager

Managed a team of 14 staff Application and Technical trainers.

Responsible for qualifying and hiring additional contract trainers to

maximize daily business operations. Involved in all aspects of

recruiting, interviewing and hiring new trainers. Coordinated with

Sales Team to determine client needs for special projects and custom

training courses and ensure a positive customer experience.

COMPUED 2000 - Atlanta, GA 1997 - 1998

Senior Software Instructor

Trained corporate clients on all levels of MS Office Suite including

Word, Excel, PowerPoint, Project, and Outlook.

o Selected as Project Lead for Hewlett Packard-Atlanta Migration

Project. Included consulting on content, sequence and frequency of

classes. Arranged course material to train associates and management

as well as lead train-the-trainer sessions for the roll-out.

NEW HORIZONS COMPUTER LEARNING CENTER - Atlanta, GA 1997

Assistant Training Support Manager

Assisted Training Manager to support 20 application instructors. Trained

end users in all levels of Microsoft Office Suite including Word, Excel,

Windows and Outlook.

INHEALTH RECORD SYSTEMS, INC - Atlanta, GA 1994 - 1996

Assistant Sales Training Manager

Led a team of 20 sales consultants to work with medical practices in

order to improve the quality of their patient records, documentation

methods and office efficiency. Coached sales consultants on time

management and presentation skills.

o Designed, implemented, and managed an Order Entry Certification

program for certifying new sales tean members on entering custom

orders. Resulted in significant reduction in manufacturing and

production errors, saving the company time and money while maintaining

high customer satisfaction.

o Increased productivity by 58% while increasing number of New Products

sold by 125%.

DUN & BRADSTREET CORPORATION - Bethlehem, PA 1990 - 1993

Customer Concern Analyst

Interfaced with over 60 customers daily to probe and determine customer

concerns and ensure an accurate and timely resolution while being

conscientious of potential legal ramifications. Investigated new and

existing business operations to verify credibility and financial status

for D&B credit reports. Designated to train other associates on

operational procedures, product knowledge and time management.

EDUCATION

BA Communications, Salisbury State University, Salisbury, MD

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