Design Director

User Experience and Interactive Design-Seattle, WA

EXPERTISE

. 16 years of design and management experience; diplomatic and savvy;

extensive client and vendor experience

. Excellent communication skills, exceptional ability to accurately assess

client and end-user needs

. Interactive UEx design and strategy: Web and desktop applications;

websites; interactive television

CLIENTS

AOL ( Barclays ( Charles Schwab ( Clement Mok ( Colossal Pictures (

Columbia TriStar

Iomega ( KidSoft ( Organic Online ( Shockwave ( MS Studios ( Netscape (

Sony ( Zaaz

EDUCATION

. BS Psychology-Walden University, Laureate International Universities

Network (in progress)

. AAGS-Axia College University of Phoenix

. Fine Arts-Accademia del Giglio, Florence, Italy

. Figure Drawing-23rd St. Drawing Studio, San Francisco

WORK EXPERIENCE

Classmates Online - Information Architect, Seattle (July. 2008 - Present)

Hired as a lead Information Architect (IA) concentrating in two areas.

First is our Classmates next generation experience. Second is SEO strategy,

to include refining our user experience process starting from organic

search through registration.

. The next generation in social networking online for Classmates. The

long-term strategy design solutions that bridge the gap between an

optimal user experience, and the business goals.

. Organic SEO for branded terms is currently ranked at #1, above

Facebook, MySpace, MyLife, and LinkedIn.

. Registration for basic membership has increased by approx 28% since

Q208.

Freelance User Experience Designer, (April 2008 - July 2008)

Clients included:

Zaaz, User Experience Architect - Seattle

Consulting in user experience enhancements for various clients

including REI and Microsoft. Responsibilities included Information

Architecture, and User Experience Design. Additionally, preparing

site maps, use case flows, personas, and facilitating informational

interviews.

Regence - BlueCross BlueShield - UEx Design Lead & Art Director, Seattle

(Sept. 2005 - April 2008)

Hired to lead all design for the rebuild of www.regence.com; formerly a

6000+ page site.

. Assembled and presented business case for executives; secured $2.5

million budget for phase one

. Conceptualized re-branded site design to correct all navigational

flaws and enhance user experience

. Reduced required web production resources by 80% using a template-

based content management system

. This site won the eHealthcare Leadership 2008 Award of Distinction

for Best Design

Responsibilities: Art direction; UEx, IA, and UI design. Site maps,

use-case flow and scenarios; wireframes and design specification

documentation; research analysis; rapid prototyping and usability

testing; and developing best practices for designs and processes

Freelance Designer + Art Director (2000 - 2005)

Clients included:

Neuroscience Solutions, UI Design Lead - San Francisco

Hi-Fi is a collection of interactive tools designed for people with

hearing and memory impediments. Led UI and UEx design for Phase I.

Holosphere Design, Art Director - Point Reyes

Art direction; IA, UI design, and interactive/visual visual design

e-memes - Art Director, San Francisco (July 1999 - June 2000)

Art direction and staffing for web-based learning portal.

Responsibilities: Design; market research, writing creative briefs;

prototyping; assisting in usability testing; and managing design budget

Ninth House - Art Director, San Francisco (Oct. 1997 - Jan. 1999)

Designed rich-media experiences for interactive educational

training tools

Responsibilities included Art Direction, Web UI and animation

design

Freelance Designer + Art Director (1997)

Clients included the following:

Organic, Web Design Consultant - San Francisco

Web UI design and style guide for The Hambrecht & Quist website

Netscape Communications - UI and UEx Design Lead, Mountain View (Oct. 1995

- April 1997)

Oversaw design of user experience for interactive web projects from

conception to completion.

. Art direction for in house design staff and outside vendors, IA and

UI design, site maps, content flows, wireframes, design specs, and

prototyping for user testing

Freelance Designer + Art Director (1995)

Clients included the following:

AOL, Senior Design Consultant - San Mateo

Design lead for multiple websites and CD-ROMs.

Clement Mok Designs, Web Design Consultant - San Francisco

Web design for multiple sites including Columbia Tri-Star, and

Macromedia

Vivid Studios - Art Director, San Francisco (Feb. 1992 - April 1995)

Started as Multi-media Designer and moved into an Art Director role.

. Oversaw all aspects of design from start to finish; staffing, and

mentoring designers

. Hands-on design solutions for prototypes, CD-ROMs, and websites.

. Interfacing directly with clients, developing budgets, creating

schedules and project management

TEACHING EXPERIENCE

Film and Shutter Magazine (1995 - 1996)

Macromedia Director and Adobe Photoshop Classes

Director classes focused on design, animation and lightweight lingo for

entry-level users.

Photoshop classes focused on an introduction to the tool and basic

techniques for novice users.

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