Manager Sales

ALLISON G. BROWN

*** ******** ****** #**, ********, NY 11206 / phone 516-***-****

email **********@*****.***

PROFESSIONAL EXPERIENCE

NYC & Company, New York, New York

Senior Manager, Marketing, April 2006 - June 2010

. Spearheaded marketing operations for NYC Restaurant Week for eight

seasons, driving a 60% increase in economic revenue to the New York City

restaurant industry

. Managed the global marketing campaign for the launch of nycgo.com, the

official website for New York City tourism. The campaign resulted in a

ten-fold increase of online traffic and the site was awarded the Webby

for people choice tourism site in 2010

. Created a variety of campaigns and initiatives for City offices including

The Mayor's Fund for the City of New York, NYC Women's Commission,

Mayor's Office of Veterans Affairs, NYC Small Business Services, NYC

Census 2010, the Department of Education and the New York City Council

. Implemented an emergency economic stimulus program with 48 hours of the

Broadway blackout of 2008 to address the immediate business needs of

local restaurateurs

. Collaborated on custom sponsor activation designed to increase brand

visibility and consumer interaction. Event planning and participation

includes:

. New York Yankees ticker tape parade

. New York Giants ticker tape parade

. The Twilight Saga: New Moon movie premiere in New York City

. Stella Artois event at the NYC Rock & Roll Hall of Fame Annex

. NYC Restaurant Week event at Time Warner Center with a performance

by the cast of HAIR!

. NYC Restaurant Week: Bravo Top Chef cook-off event in Union Square

Park

. Participated on the planning board to develop the inaugural NYC Half

Marathon presented by Nike in conjunction with the New York Road Runners

and the NYC Sports Commission

. Managed the development, execution and production of City tourism and

marketing initiatives as well as media planning in partnership with

Bartle Bogle Hegarty (television, radio, print, digital, social

networking and outdoor) Responsible for post analysis case study reports

shared with internal departments and program sponsors

. Created custom sweepstakes for sponsors including American Airlines, the

Coca-Cola Company and Jet Blue, in partnership with Custom Incentive

Travels and Gulliver's Travels Agency

. Sponsors included but not limited to American Express, The Coca-Cola

Company, Jet Blue Airways, Stella Artois, American Airlines and Delta

Airlines

. Additional partners included but not limited to City Harvest, I Love New

York, League of Off-Broadway Theaters, New York City Transit, The New

York Times, OpenTable.com, Saks Fifth Avenue, Scholastic, Times Square

Alliance

Orlandi, Inc., Farmingdale, New York

Marketing Associate, April 2004 - April 2006

. Managed company print initiatives with industry publications and programs

. Streamlined and redesigned company brand image, website and corresponding

marketing materials. Supervised production shoots and layouts with

Tillinghast Photography, New York

. Developed a turn-key cosmetic line designed for retail implementation.

Consulted on color palette, package design and graphics. Product launched

in retail outlets summer 2005 at Sephora, Amazon.com, QVC and HSN

Networks

. Contributing writer for company newsletter and website as well as press

releases, working in conjunction with KMR Communications, New York

. Coordinated company marketing efforts, product research, trend analysis,

client presentations and industry event planning for the New York and

Paris offices

. Clients included but not limited to Estee Lauder, Givenchy, Victoria's

Secret, Rimmel London, Paula Dorf Cosmetics

EXPERIENCE CONTINUED

Workflow Solutions, Syosset, New York

Production Manager, January 2003 - April 2004

. Reported directly to the National Director of Purchasing in the

promotional product division

. Managed the development of promotional advertising campaigns designed to

increase brand recognition and sales growth for client le

. Developed an employee incentive program for HIP Health Plans designed to

improve sales performance and employee satisfaction. Created an internal

database for tracking and delivery, procured and maintained inventory

levels and presented monthly status reports to clients

. Produced an online store for 1800Flowers.com staff. Determined product,

maintained inventory levels and researched product trends for future

implementation

. Clients included but not limited to HIP Health Plans, AARP,

1800Flowers.com, American Cancer Society, The Borgata Hotel & Casino and

Banco Popular

Grey Worldwide, New York, New York

Assistant Account Executive, January 2002 - January 2003

Account Coordinator, October 2000 - January 2002

. Liaison between client and agency personnel. Managed junior staff and

intern program within account management team

. Participated in new business pitch for Aetna Health Plans that produced a

multi-million dollar account

. Supported account management with the preparation of creative materials,

legal clearance and traffic coordination for advertising campaigns

(television, radio, print)

. Prepared and monitored monthly budgets, P&L reports, competitive analysis

and assisted with the development of media planning. Selected as Billing

Coordinator Specialist for Dow Corning account

. Clients included 3M (Scotch brand tape, Scotch-Brite, O-Cel-O),

Remington, Aetna Health Plan, Kaiser Permanente, Mount Sinai NYU Health,

Go America, Dannon Water and Dow Corning

Banana Republic, Garden City and Woodbury, New York

Assistant Merchandiser, January 2000 - October 2000

Pacesetter, October 1998 - October 2000

. Assisted with floor supervision and organization of daily staff

responsibilities. Completed Pacesetter management program

. Implemented and managed seasonal collections and floor layout of

merchandise

. Created daily contests developed to increase staff motivation and sales

productivity

. Assisted with store opening/expansion in Roosevelt Field Mall, Walt

Whitman Mall, Smith Haven Mall, Woodbury Commons, Wheatly Plaza and

Bridgehampton Commons on Long Island, New York

EDUCATION

Bachelor of Business Administration, Marketing

Frank G. Zarb School of Business

Hofstra University, Uniondale, New York

Graduated May 2000

PROFESSIONAL SKILLS AND ASSOCIATIONS

Proficient knowledge of Microsoft Office (Word, PowerPoint, Excel), social

media applications (Tweetdeck) advertising tracking (AdSpender) and market

research analysis (Google Analytics). Working knowledge of Adobe Photoshop

and Adobe Illustrator.

Kappa Delta National Sorority, New York Alumnae Chapter

NYU School of Continuing & Professional Studies

September 11 Memorial Service volunteer

Hudson 400 Harbor Day volunteer

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