Customer Service Sales

Jim De Maria

**** ****** *****

Wheaton, IL. ****9

630-***-**** home 312-***-**** cell

********@*********.***

http://www.linkedin.com/in/jimdemaria

Professional Profile: PR Strategist and branding expert with extensive

multi-million dollar revenue management experience. Product promotion

through print, electronic and social media expertise. Productive

relationship builder with strong sense of ownership for achieving

organization's goals through positive image media campaigns and reputation

management.

Areas of Expertise

* Superior written and verbal skills

* PR Strategist

* Media Relations

* Media Outreach &

Training

* Executive Positioning

* Visionary Leadership

* Fundraising

* Event Planning

* Ticket/Sponsorship Sales

* Design/Write/Edit Publications

* Team Building, Coaching, Mentoring

* Social Media

* Experienced Spokesperson

* Crisis Communications

* Results Driven

* Effective Negotiator

Professional Experience

Chicago Blackhawks Hockey Team, Chicago, IL 1983-2008

Executive Director of Communications, Broadcasting & Community Relations

> Communications

. Advisor to William W. Wirtz, Owner and Team President

. Media trained players, coaches, and management team

. Interacted with media on the local, national and international

levels

. Organized and moderated all team press conferences and wrote all

team press releases

. Acted as the official Team Spokesperson

. Strategized and executed PR campaign from Columbus at 2008 NHL

Entry Draft coordinating live feed to fan party at the United

Center in Chicago allowing fans attending to interact with Patrick

Kane. Campaign resulted in spike in season ticket sales by 20%.

. Spearheaded the publications department from both a design and

editorial perspective and turned annual deficits into profits of

approximately $200,000

> Broadcasting

. Served as the Blackhawks Broadcast Director interacting with the

National Hockey League, NBC, TSN, CBC, ESPN, ESPN2, VERSUS, Comcast

SportsNet and all overseas carriers

. Negotiated million dollar broadcast contracts with local rights

holders and on-air talent

. Handled all in-game production and programming duties

. Originated "Blackhawks Greatest Games" programming during 2004

lockout year on Comcast SportsNet Chicago

. Convinced upper management to televise selected home games as

"Special Events"

. Negotiated deal with Comcast SportsNet to televise American Hockey

League affiliate games in Chicago during the 2005 NHL lockout

. Assisted in developing podcasts on the team web site

> Community Relations

. Directed a staff that organized Chicago Blackhawk Charities raising

over $8 million in10 years through fund-raising events

. Helped in developing the Safety Awareness Program with ChildHelp

USA to benefit youth athletes in the state of Illinois

. Raised money through Blackhawk Charities and promoted hockey

programs for special needs groups such as the Tomahawks for

individuals with development disabilities and the Rehab Institute

of Chicago's sled hockey team for anyone with physical

disabilities.

. Worked in conjunction with the NHL to implement diversity program

whereby underprivileged youth athletes were given the necessary

equipment to participate in hockey

. Arranged all player media and community appearances

. Acted as the liaison with Blackhawk Alumni Association helping to

raise money to provide deserving high school students college

scholarships

. Organized the annual Amateur Hockey Association of Illinois Coaches

Clinic and several youth hockey clinics benefitting hundreds of

young athletes throughout the area

Bismarck Enterprises (Food & Beverage Company at the United Center)

Chicago, IL 2008-2009

(Bismarck sold its assets to Levy Restaurants)

Communications Consultant

. Handled all the company internal and external communications duties

. Developed a comprehensive crisis communications plan

. Re-wrote employee manuals and customer service programs

. Cut costs and increased profit margins by decreasing excess waste and

spoilage while not sacrificing quality or service

. Increased traffic and sales in the team store as well as in all

permanent and portable novelty stands by hiring a visual merchandiser

Adjunct Professor Sports & Exercise Science Department

Lewis University - Romeoville, IL 2010 - Present

> Introduce students to the effective role of PR in both the sports and

fitness industries

> Integration of PR into organization's strategic plan

> Create campaigns, media relationships, staging events, information

services, social networking, crisis communications, proper ethics and

protocol, internal and external communications

Education:

Northwestern University

Bachelor of Science in Communications/Speech

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