Manager Account Executive

Charlene M. Salvador

** ****** ****** ****** ****, NJ 07305

201-***-**** Cell

********.********@*****.***

EXPERIENCE:

4PM Events/The Wedding Salon - New York, NY

May 2009 - Mar. 2010

Event Marketing Specialist (Freelance/Contract)

. Participated in the event production of The Wedding Salon tradeshow at

the Roosevelt Hotel, NYC

. Provided production support for "Day of Coordination" service for a

$500,000 budget wedding at the Metropolitan Club, NYC

. Assisted in coordination of off-site company sponsored networking events

and educational seminars for brides, planners, and press

. Supervised and manage the re-design and re-development of

WeddingSalon.com, TheWeddingBootcamp.com and 4PMEvents.com in order to

generate higher ticket purchase sales of up to 2,500 attendees in the NY

market.

. Maintained website production by generating new site map, updating

digital assets, content development, design consultation, and SEO

. Developed and wrote content for the recently launched Wedding Salon Blog,

"Tat's Tips"

. Researched and analyzed competitive events, trade shows, new sales leads

and wedding associations in the LA and NY markets.

. Completed analysis reports and presented findings and recommendations to

internal sales team

. Managed marketing partnerships with various national sponsors such as

TheKnot.com by ensuring contract deliverables are met

. Directed the production and submission of advertising materials to

various bridal publications on a timely basis

. Updated press kit materials for distribution to The Wedding Salon's

potential clients

. Assisted the President with writing and compiling market research for a

new book proposal; pitch to prospective publishers

. Trained, managed, and monitored progress of up to 2 interns assigned to

projects.

DKI Direct - Montvale, NJ

Dec. 2008 - Feb. 2009

Senior Interactive Account Executive

. Managed daily workflow of interactive projects such as the re-design and

re-development of Carcinoid.com, Acromegalyinfo.com, and Pharmaderm.com

websites, in support of interactive patient relationship marketing

initiatives for pharmaceutical clients, such as Novartis Oncology and

PharmaDerm

. Partnered with Account team in contributing ideas and recommendations to

strategically generate growth and client's brand

. Prepared project scope and development documents such as creative briefs

and statements of work /task orders, as well as provided support in

developing client presentations

. Assisted Account team in monitoring creative development and production

expenses vs. budgets of up to $100,000 per project in order to ensure

agency profitability. Projects include banner creative and email

marketing campaigns.

. Maintained day-to-day communication with client in order to manage

objectives and deliverables on a daily basis

. Coordinated with internal departments (Creative/Traffic/Production/Tech)

and vendors on project development, asset collection and release,

scheduling/timelines and budgeting

. Initiated and organized project "kickoff" meetings with internal teams to

discuss overall scope of project

. Updated weekly project status reports and organized status meetings with

client

. Participated in medical/regulatory review meetings in order to facilitate

copy and manuscript approvals

. Processed client review and approvals of copy and creative materials

prior to launch and FDA submission

. Compiled web performance/data metrics with corresponding insights and

presented to client on a monthly basis

. Trained, managed, and monitored progress of Account Executive assigned to

projects

Catalina Marketing, Saddle Brook, NJ

Sep. 2006- Nov. 2008

Senior Account Executive, Creative Services

. Educated and advised clients, ad agencies, and internal cross-functional

teams about Catalina's design guidelines, creative process, and best

practices in regards to printing targeted point-of-sale color

communications and advertising messages through Catalina Marketing's

network of retail grocery stores and pharmacies

. Supervised the creative development of branded communications by acting

as the primary creative liaison between clients, the business development

team, and production/design departments

. Initiate creative process by writing creative briefs and gathering

specific design elements such as product images, logos, copy, and any

supportive documentation from client once program cost estimates of up to

$1,000,000 have been approved for production.

. Communicated project design requirements and transfer necessary files to

corporate traffic department in order to begin production and design

phase of project

. Acted as team lead within account management department and responsible

for leading project status meetings, internal process issues, and

reporting project status/workflow to Executive Director of Creative

Services

. Managed timelines and monitored the review/approval process of proofs to

ensure on-time start of printing

. Accounts include Unilever, Johnson & Johnson, McNeil, Reckitt Benckiser,

Campbell's, Hershey's, US Nutrition, and Gerber

BD - Becton Dickinson and Company, Franklin Lakes, NJ

Sep. 2004 - Sep. 2006

Account Executive - BD Graphics Lab (In- House Agency for Medical Division)

. Planned, developed, approved and produced phases of print collateral and

multimedia projects that are initiated by various marketing managers of

the BD Medical platform. Examples of projects include new product launch

kits, promotional print ads, product sell sheets, brochures, direct-mail,

booklets, signage, product instructions-for-use, white papers, conference

and meeting materials (posters, presentations, cards, handouts), image

retrieval requests, interactive flash animations and CD label designs

. Collaborate with creative and production teams in recommending strategic

and analytical ideas to the client in order to help grow the client's

brand and product in the consumer/trade market

. Maintain daily communication and project status updates between BD

Medical marketing managers and art directors

. Responsibilities include moderating of creative brainstorm meetings,

initiating and managing the scope, budget, and timeline of deliverables

to clients, establishing creative briefs, and organizing photo-shoots

with photographer

. Coordinate with traffic manager on prioritizing deadlines and allocating

a team of resources for each projects

. Communicate with print production manager on specifications, timelines,

and print quote requests from vendors and in-house print shop

. Monitor budgets and expenditures, as well as provide detailed cost

estimates to clients of up to $50,000 per project

Freelance Consultant

Sep. 2001 - July 2004

Assignments included:

. New Jersey Performing Arts Center, Newark, NJ - Creative Services Manager

Managed day-to-day workflow of various marketing print projects that

would promote theater performances and generate ticket sales for NJPAC.

Projects include newspaper print ads, performance programs, brochures,

posters, and postcards mailed to ticket subscribers

. Krell Advertising, Flemington, NJ - Project Coordinator

Assisted account executive with management and delivery of print projects

such as detail sales aids, corporate brochures, tradeshow posters, and

corporate website design for various healthcare clients including

Amersham Healthcare

. Saatchi & Saatchi, Los Angeles, CA - Interactive Media Operations

Coordinator

Maintained communication between media, account management, and traffic

departments on the Toyota interactive team in regards to campaign

management, problem solving, delays, and delivery of creative to

DoubleClick and vendors/advertisers

Magnet Interactive/AKQA, Culver City, CA

Nov. 1999 - July 2001

Interactive Account Manager

. Developed strategy with client in the scope and discovery phases of

projects such as the launch of new model websites, banner creative,

online promotions and ad campaigns, and general site maintenance of

Nissandriven.com and Infiniti.com

. Managed day-to-day workflow of multiple projects and kept daily

communication with client

. Coordinated with production, creative, and technical departments in order

to execute deliverables to client on time and within budget.

. Generated brand awareness by researching, analyzing, planning, and

recommending online/offline strategic marketing concepts to client.

. Created interactive media plans to propose and recommend new digital

promotional opportunities for the Nissan Sentra and Xterra models

. Compiled monthly reports to analyze overall website performance and

customer leads generated

. Resolved client and vendor billing and forecasted revenue projections of

up to $100,000 per project.

Suissa Miller Advertising, Los Angeles, CA

Jan. 1999 -

Nov. 1999

Account Coordinator

. Coordinated presentations and conference reports, managed print and

broadcast estimates, generated print and broadcast creative rotation

reports on a quarterly basis for the client, tracked print media

activity, delivered insertion orders to all regional and national

publications

. Acted as a liaison between account management, traffic, production, and

media departments on the Acura team

Young and Rubicam (NY and LA)

1995 - 1998

Assistant Broadcast Media Buyer (Spot TV)

. Assisted media buyers with implementing and managing regional spot TV

buys for the Blockbuster Video account across various markets such as NY,

LA, Chicago, Miami. Coordinated with network sales representatives on a

daily basis

COMPUTER SKILLS: Proficient in Microsoft Outlook, Lotus Notes, Adobe

Acrobat, Microsoft Word, Excel, PowerPoint, Filemaker Pro

Creative Manager, Adobe Photoshop, Adobe Illustrator, Mac

OS X, Windows XP

EDUCATION: Pace University, New York, NY, Bachelor of Business

Administration/Marketing, September 1994

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