Customer Service Marketing

Laura (Biernat) Kinker

*** ******** ****** • Apartment 2G • Evanston, IL 60202

P: 773-***-**** • E: *****@***********.***

K NOWLEDGE/SKILLS

- Proficient with Adobe Creative Suite 5 and Microsoft Office products.

- Professional writing and editing skills as well as managing print and online publications.

- Exceptional communication and organizational skills.

Excellent interpersonal and customer service skills.

EXPERIENCE

WEB DESIGNER AND PHOTOGRAPHER

Freelance - Chicago, IL, 7/05-Present

- Designed websites for various organizations utilizing css, html and jquery.

- Produced high quality fine art photography suitable for local art festivals.

- Managed all administrative and business duties, including bookkeeping, record tracking and

taxes.

Provided one-on-one customer service and consultation with clients.

MARKETING COORDINATOR

Recycle Ann Arbor - Ann Arbor, MI, 3/03-7/06

- Developed and implemented a brand identity and marketing strategy for five distinct

programs.

- Designed display ads, radio spots, postcards, brochures, letterhead, business cards, press

releases, in-store signage, websites, and event marketing materials that created a cohesive

brand identity.

- Managed and implemented marketing budgets for Recycle Ann Arbor’s five programs,

monitoring progress and evaluating performance.

- Designed and managed three websites maintaining brand consistency.

- Collaborated with program managers, the executive director, and board members to develop

marketing strategies and media plans.

- Analyzed website statistics (viewer traffic, trends, click-through rates) to improve marketing

strategies.

- Aided in increasing revenue by 20% for the ReUse Center program by targeting untapped

markets.

- Increased marketing reach by 50% while maintaining budget constraints.

MARKETING COORDINATOR

HelpSource - Ann Arbor, MI, 4/01-4/02

- Developed and implemented a brand identity and marketing strategy for 13 distinct

programs.

- Produced display ads, radio spots, outdoor boards, direct mail pieces, invitations, brochures,

letterhead, business cards, press releases, annual reports, websites, and event marketing

materials that created a cohesive brand identity.

- Designed and maintained organizational website.

- Conducted focus group surveys for various marketing campaigns.

- Produced promotional video for awards presentation dinner.

- Assisted in development, including providing marketing support, for special events, including

Big Brothers Big Sisters Bowl for Kids Sake, awards dinners, and golf outings.

- Collaborated with committees, coworkers and board members to develop fundraising

strategies, including creating fundraising events and organizing capital giving campaigns.

EDUCATION

OAKLAND UNIVERSITY - Rochester, MI

Bachelor of Arts Degree in Communications. Minor in Advertising. 1993

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