Sales Management

Muhammad Usman Ali Abbasi

Date of Birth: March 10th, 1986

Contact No: 030*-*******, 021-********

Address: E-65 Block 4, Gulshan-e-Iqbal, Karachi

E-

mail: *****.***@***.***.***.**

Field of Interest: Marketing - Brand Management/Sales

Educational Qualifications:

Qualification Year Institution Percentage/GP

A

MBA 2010 Institute of Business Administration GPA-3.22

(Marketing) (IBA)

MCOM 2007 Commerce Department, University Of GPA-3.04

(Finance) Karachi

BCOM (Hons) 2006 Commerce Department, University Of GPA-2.85

Karachi

Intermediate 2003 Dehli Govt. College Grade-A

Matriculation 2001 White House Grammar School Grade-A+

Internships:

Emirates Global Islamic Bank-Retail Services Department (RSD) (July 09-

Aug 09)

. Worked as the RSD Coordinator - Facilitated customers in processing

their account applications

. Facilitated the cheque clearance process

Pakistan State Oil- Brand Management Department (Dec 06-Jan 07)

Headed a research team to determine PSO's market image compared to its

competitors

Conducted the CSR audit and reported my findings to the management

Organized a promotional campaign at PSO pump that resulted in a 20%

increase in sales for that day

Major Reports and Projects:

. Survey on market share and brand preference of Lux Soap's new

variant

. Research report on marketing techniques used by Toothpaste brands

in Pakistan

. Formulated a business plan & conducted research analysis on a new

low cost construction technology

. Prepared a presentation analyzing the pros and cons of Omore ice

cream Marketing campaign

. Developed a live case on EFU General Insurance Ltd. - Corporate

Strategy

Co-curricular Activities:___________________________________

Elected as Manager - IBA Leadership Club (2009-2010)

President IBA Leadership Conference 2010 (A four day intensive training and

activity based learning platform inviting around thirty corporate speakers)

Took the initiative of developing an Oath for the graduating batch of IBA

Event In charge at IBA Convocation 2009

Management Team Member of Brandorama '10 (Annual Marketing Conference of

IBA)

Management Conference Coordinator at University of Karachi.

Skills and Interests:

___________________________________ Led the University

Cricket team for two years in major tournaments

Completed the Certificate In Information Technology

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