Project Manager Marketing

Gabrielle Two Cederlund

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**** ***** ****** ( Evanston, Illinois 60201 847-***-**** (

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Summary of Expertise

Growth oriented Marketing and Communications professional with extensive

direct/online marketing and brand management experience and a recognized

track record of building complete, successful marketing campaigns.

. Direct/Online Marketing: Researched, designed, initiated and analyzed

all direct and online marketing

. Integrated Marketing: Successfully leveraged marketing, sales and

communications for maximum impact

. Business Development: Easily developed effective partnerships with

clients, agencies and vendors

. Brand Management: Ensured consistent message while building company

brand image

Experience

Evanston Fourth of July Association, Evanston, Illinois, June 2010 -

Present

Social Media Director for Fundraising (Volunteer)

. Consulting for Association and Board of Directors on instituting

social media campaign with focus on fundraising

. Currently creating accounts and building following of donors via

Facebook and Twitter accounts

. Developing contact database of past and perspective donors in

preparation for email launch

InTech Direct, Inc., Wheeling, Illinois, September 1998 - Present

Vice President, Marketing, May 2008 - Present

. Designed and launched complete marketing program including: direct

marketing campaigns; sales brochures and literature; newsletters;

industry advertisements and website development resulting in a

significant increase in client base including several new big box

retailers.

. Developed yearly marketing strategies and budgets through ROI analysis

of previous campaigns, and strategic analysis of industry data and

company marketing targets and goals.

. Successfully created web presence through implementing an internet

marketing strategy including key word search optimization, Google

advertising and internet press releases. Solely responsible for

complete redesign and maintenance of company website.

. Increased company marketing database by 400% and successfully

implemented direct marketing campaign focused on customer relationship

management resulting in orders with new clients and increased services

provided to existing customers.

. Delivered measurable and sustainable results through a deep

understanding of the industry, client targets, operations history and

company competencies. Performed regular product evaluation analysis

and answered Request for Proposals (RFPs) including company history,

security features, and operational capabilities and accomplishments.

. Fostered partnerships between internal departments to ensure

presentation of united brand message. Managed vendor selection and

production identifying saving opportunities. Extensive client, agency

and vendor interaction focusing on printing, project launches, problem

solving and pricing.

General Manager, April 2004 - May 2008

. Successfully managed company operations measurably improving client

experience and satisfaction, defining employee roles and implementing

evaluation procedures, and increasing capacity by 40%.

. Principally involved in developing and implementing operational and

strategic company plans initially focused on company growth. Managed

company through, and assisted in, orchestrating complete plant move to

state of the art build out plant. Successfully implemented numerous

security improvements resulting in several new client certifications.

. Developed departmental goals and evaluation procedures and led

customer service, project leads, shipping, receiving, inventory

personnel and production operators to reach and exceed goals.

. Performed procedural evaluations of each functioning department,

identified challenges and designed solutions enabling realistic change

streamlining job flow and production scheduling.

. Primary contact for all escalated client, vendor and employee issues,

managed all outsource purchases, scheduled all incoming projects

across multiple machines and administered HR functions including

payroll and benefits.

Gabrielle Two Cederlund

Page Two

Project Manager, September 1999 - April 2004

. Managed all aspects of client projects from receipt of purchase order

through manufacturing to shipping and invoicing.

. Successfully worked as client advocate to reach required timelines and

objectives. Daily client interaction including project planning and

problem solving. Regularly requested by high profile clients as

project manager.

. Served additional duties as marketing assistant including generating

sell sheets and samples, managing marketing database and producing

industry mailings.

Old Navy Clothing Company, Northbrook, Illinois September 1998 - September

1999

Assistant Manager

. Managed all marketing material, including store displays

. Supervised store opening and closing procedures

. Managed staff including hiring, termination and evaluations

. Communicated with property managers to ensure compliance with mall

regulations

Education

University of Chicago, Booth School of Business, Chicago, Illinois

Masters of Business Administration, 2004

General Management, Marketing, Organizational Behavior

University of Illinois Urbana - Champaign, Urbana, Illinois

Bachelor of Science, 1998

Psychology

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