Manager Sales

L. Tadia CHARLES

Somerset, NJ *****

Home: 732-***-**** *****.*******@*****.***

Summary of Qualifications

Senior Product Management professional with experiences researching markets

to devise product strategies as well as managing customer and internal

development and implementation schedules. Strong interpersonal

communication skills used to develop and maintain relationships with

customers and colleagues that result in partnering behaviors and the

identification of new opportunities for continued revenue growth.

Work Experience

Tekmark Global Solutions, Edison, NJ July 2007 - March 2010

Product Strategist - Advanced, Consultant at Verizon Business Product

Development

Develop product roadmaps based on input from marketing and direct research

of market and technology trends. Interact extensively with executive

management to understand goals and devise actionable strategies. Gain in

depth product knowledge to contribute to the enhancement of product

capabilities and the prioritization of product features.

. Lead a cross functional team to develop a Unified Communications and

Collaboration strategy based on market research and competitive analysis.

. Collaborate with domestic and international Marketing teams to create a

product roadmap to meet strategic goals.

. Create and deliver presentations to inform and influence executive

management.

. Ensure customer experience is represented during the design of new

capabilities through user stories and use cases.

. Develop business requirements used to drive functional requirements and

acceptance test criteria.

. Build consensus across various IT and Business stakeholders to prioritize

requirements.

Raritan Inc., Somerset, NJ November 2005 - May 2007

Product Marketing Manager, Service Management

Develop comprehensive product marketing plans for products in various life

cycle stages. Define and manage multi-dimensional marketing campaigns for

lead and demand generation to meet revenue targets. Collaborate with

Product, Sales and Marketing teams to develop targeted messaging and

product positioning.

. Managed email campaigns including deploying, reporting, and testing to

improve open and click through rates.

. Performed competitive analysis used to position products and inform

product and sales teams of strengths and vulnerabilities.

. Created collateral to be used to move prospects through the various

stages of the buying process.

. Developed and managed go to market plan for product releases.

. Provided web content, including product descriptions, web page navigation

and video demonstration using Camtasia, and Salesforce.com html support

to optimize search engine results and increase conversion rates.

L. TADIA CHARLES

Page 2

Home: 732-***-**** *****.*******@*****.***

Telcordia Technologies, Inc., Piscataway, NJ November 1986 - March 2005

Senior Product Manager, WCEM (2001 - 2005)

Manage strategic direction and growth of wireless number portability

product and services to exceed multi-million dollar revenue target. Program

manager responsible for major wireless customer implementation.

. Monitored and controlled development to reduce costs resulting in 20%

savings.

. Negotiated with customers and internal teams to meet development and

delivery goals and capabilities of both.

. Facilitated monthly financial meeting with development, finance, and

billing departments to meet financial goals.

. Tracked customer deliverables using Excel, MS Project and the contract

compliance matrix.

. Lead weekly customer project team meetings to identify and resolve

issues.

Senior Product Manager, ASMS for Emerging Markets (1997 - 2001)

Facilitated product growth in emerging wireless market resulting in product

selection by 7 of the 8 largest wireless companies in North America.

. Created Statements of Work to deliver product enhancements and services

. Determined release content and schedule and created project plan to track

progress.

. Coordinated business and technical responses to customer requests for

information and proposals.

. Created customer presentations that demonstrated value of both product

and Telcordia resulting in product and service bureau sales.

. Created marketing collateral and provided sales demonstrations for

industry events and tradeshows.

Product Manager, Network Services (1995 - 1997)

Maintained customer relationships to establish new enhancements.

Coordinated with development to establish and manage project delivery

schedules.

. Created and managed project plans to insure release content,

communication plan and schedule clearly understood by entire team.

. Worked with customers and systems engineers to define new enhancements.

. Provided customer presentations to communicate value of enhancements and

facilitate buy.

Member of Technical Staff, Internal Business Systems (1986- 1995)

Designed and implemented corporate wide financial system. Programmer for

the General Ledger system.

. Interviewed customers to gather reporting needs to establish

requirements.

. Issued RFPs and RFQs to vendors to select reporting software.

. Used user center design principles to design GUI to ensure financial

reporting database was user friendly.

Education

MS, Management Information Systems, Stevens Institute of Technology,

Hoboken, NJ

BS, Computer Science, Ball State University, Muncie, IN

AWARDS and Certifications

Pragmatic Marketing, Product Management

CEO Award, Wireless Number Portability Business Development Team

CEO Award, Wireless Number Portability Service Bureau Launch Team

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