Project Manager Marketing

Paul Drago

**** * ******** *******, ** 314-***-**** ****.*****@*****.***

Summary

Recognized as a responsible, professional and dedicated team leader in the field of Online Marketing with a

track record of complex technology development and team management capabilities.

Employment Experience

Traffic Manager (Jan, 2010 to date)

Alloy Media+Marketing

• Managed all traffic initiatives in the Alloy Education vertical

o Paid Search

o Banner Placements

o All CPC Buys

o SEO Traffic initiatives

o Affiliate traffic

o Other

• Managed lead page testing/optimization. Moved primary landing page from a 14% complete to a 25% page

complete

• Raised profitable traffic 15-20% month over month

• SEO Consultation for University of Southern California and YourDegree.com

Web Intelligence Tech Lead

MasterCard Worldwide (Feb 2007 to Jan, 2010)

• SEO for 40 different internal business owners

• Built team from ground of 3 SEOs, 5 web analysts, 1 project manager, and one business analyst

• Aggressively pursued search possibilities with member banks and created a consulting service

• Proven track record of organically growing search engine traffic an average of 50% year over year

• Developed technical skills around a broad range of applications including SEM, Blogging, Internet

Advertising, Social Media, Reputation Management, Keyword research, Application SEO, Flash/Flex, SEO-

Friendly Site Architecture

Network Solutions Specialist/SEO Specialist

Monster Commerce (Feb 06- Jan 07)

• Configured clients websites for on-page search engine optimization factors

• Consulted clients on appropriate ethical changes to make on their site

• Assisted in development and testing of internal tools for SEO analysis

• Provided reports and recommendations on emerging technologies

• Worked to build a web standards and usability team within network solutions

• Developed PPC/SEO teams on the concepts of “Geotargeting keywords”

• Worked cross-departments to generate deeper integration of advertising and site architecture

• Tested site for compliance with search engine guidelines

• Aided Development on an internal intranet based upon Drupal platform (created PHP hacks to get proper

functionality)

• Developed technical skills such as keyword research, keyword optimized text, title tags/header tags, and

site structure

E-Commerce Specialist/Project Manager

Glass Gallery, LTD (April 2005 – December 2005)

• Ran a Windows 2000 network with 20 client computers (Windows XP Home, Prof, Win 98)

• Updated and maintained 7 company websites (ASP, PERL, and PHP respectively)

• Managed all Internet marketing campaigns

• Monitored inventory for 100,000 sq/ft warehouse (non-living inventory)

• Served as liaison in communicating with factory and staff in China

• Basic Technical Support for employees on computers, printers, fax machines, and phone system

• Assisted in creating new business models for Glass Gallery project development

Technological Advisor

HammeredStocks.com, LLC (Septeber 2001 – November 2002)

• Columnist

• Designed Web pages (using PHP 3.0, Java Script, and minimal Pearl)

• Supervised the analysis of technology based stocks in the Asian market

Key Qualification and Skills

Experienced SEO

3 years experience with Web Analytics (Hitbox, Omniture, Google Analytics)

6 year experience with Search Engine Optimization

Marketing Experience

Knowledge of online branding

Focus on small businesses and corporate identity branding

Leadership

Multidiscipline team Leader

Responsible for mentoring junior team members

Consistently led teams towards meeting key deadlines and goals

Communication

Excellent general communication and organizational skills

Able to communicate with customer in both technical and layman’s terms

Experience as liaison to marketing decision makers

Technical Skills

Dreamweaver MX PHP

Photoshop CS2 SEO Best Practices

HTML/CSS Marketing 2.0

Flex Apache Server

References Available Upon Request

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