Sales Marketing

NADEEM KHAN

**** ***** ***** ** ******** Va. ****6

• ******@*******.*** • C: 804-***-****

James Madison University

B.B.A. Marketing

Sales Leadership Business Development Marketing Relationship Development

Operations Training Client Relations Forecasting

SEM SEO CRM Communication Skills

TV Buying Radio Buying PR SMS/Mobile Marketing

MEDIA GENERAL, Richmond, VA

National Mobile Marketing Sales Manager, DIGITAL MEDIA June 2009 – February 2010 Sales, Marketing and

Training

Media General is an independent, publicly owned communications company situated primarily in the

Southeast with interests in newspapers, television stations and interactive media.

Developed Sales Training materials for Digital/Mobile Marketing as it relates to SMS and Smartphone’s which was

implemented company wide – Included best practices, cross-channel marketing using TV, TV Websites, Yahoo.com

Traveled to all Media General properties and trained Managers and sales reps on : back end solution of digital

products, sales best practices, and overcoming objections and product positioning

Went on sales calls with reps as sales leader to make presentations and close sales

Created pricing module

Cross promoted New Product Line (SMS marketing)

Created budgets for all properties based on DMA size and properties sales aptitude

Formulated pricing model and motivated sales reps to sell new product line (mobile marketing)

Reported ROI to VP of Marketing

WRIC TV 8, Richmond, VA

Sr. Account Executive, 2006 -2009 Consultative sales style / interactive, digital and traditional media sales and training

Young Broadcasting, Inc. engages in the ownership and operation of television stations in the United States. As of

March 7, 2007, it owned and operated 10 television stations.

My responsibilities were to develop and maintain strategic marketing and sales plans. In addition I worked with our

news department along with the public relations division to connect local businesses with the community . I provided

market research and relayed in training product knowledge to sales reps.

• Portals used to execute advertising - TV and Internet – measured in CPM, CPP

• Account Management - National and Regional Advertising Agency’s – negotiated ratings, cpm’s, unique

visitors, page views and hits

• New Business Development – developed new business with local small to large local business owners

• Internet / Website – Banner advertising - CTR reports

• TV – quickly negotiated numbers with advertising agency’s on the spot where large amounts of revenue were

at stake

• Implemented internet/website sales opportunities for wric.com – examples: autocenter.com,

healthconnections.com

• Trained sales department in understanding ORGANIC SEARCH, SEM, SEO, PPC and KEYWORD

searches

• Analyzed Nielsen ratings four times per year and presented results to sales team

• 2006 – 2009 108 % to 115% of budget – (Accomplishment)

• 2006-2009 Account Management

LANIER, Richmond, VA

Major Account Rep, 2004 – 2006 - Consultative and analytical sales style

As of April 1, 2007, Lanier Worldwide, Inc was merged into Ricoh Corporation. Lanier Worldwide, Inc provides

document management solutions. Its solutions include digital multifunction products (color and monochrome), printers

(color and monochrome), multifunction facsimile, scanners, digital duplicators, and wide format systems, as well as

facilities management and outsourcing services.

100.37 % of budget – Met budget

Winner of highest award (DIRTY DOZEN PLAQUE) - I earned this for selling over $230,000 to one Fortune 1000

company

2004 High Volume Face Mid-Atlantic Region – I was one of 5 winners for the entire region – Award $1,500

“REV UP YOUR SOLUTIONS” Winner “Congratulations from the Alliance Department …Dear Nadeem,

Thank you for participating in the Alliance Department REV UP YOUR SOLUTIONS PROMOTION. You have been

awarded a $50 AMEX Check for the lead you submitted for Estes Express Lines. Congratulations and keep up the good

work”

Called exclusively on C level Executives

WTVR, Richmond, VA

Sr. Account Executive, 2000 – 2004 – Consultative Sales Style

Raycom Media, Inc., a broadcasting company, engages in the ownership and operation of television stations

and corresponding websites in the United States. (Has been sold since then)

My responsibilities were to develop and maintain strategic marketing and sales plans with a focus on new business

development. In addition I worked with our community and public relations department and influenced the sales team

with market research and product knowledge.

• Portals used to execute advertising - TV and Internet – measured in CPM

• Account Management - National and Regional Advertising Agency’s – negotiated ratings, cpm’s, unique

visitors, page views and hits

• New Business Development – developed new business with local small to large local business owners

• Internet / Website – Banner advertising - CTR reports

• TV – quickly negotiated numbers with advertising agency’s on the spot where large amounts of revenue were

at stake

• 2002 - $90,000 plus new business with agency’s (Accomplishment) New Business Leader

• 2003 - $250,000 new business with agency’s (Accomplishment) New Business Leader

• 2003 - Presidents Club (Aruba) Award (Accomplishment) New Business Leader

• 2004 - $90,000 plus new business with agency’s (Accomplishment) New Business Leader

• 2000-2004 – Account Management

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