DAVID WARREN BERKS
Pacifica, California 94044 ***********@*******.***
PROFILE
Results-driven sales management professional with 16 years of progressively
responsible experience in architectural decorative lighting manufacturing
and product sales. Extensive background serving the professional design
community in a variety of roles, with a focus on integrating technical and
aesthetic details.
HIGHLIGHTS
. Outstanding leadership, communication and presentation skills, with
key expertise in field training along with demonstrated ability to
attain buy-in for company objectives.
. Broad technical/product knowledge coupled with creative problem-
solving skills, resulting in an ability to match products to
applications and achieve customer delight.
. Strong team player, with a clear understanding of value added services
and the contributions of production and customer service in driving
sales.
EXPERIENCE
BORDEN LIGHTING San Leandro CA
National Sales Manager 2007- Present
. Joined start up company, taking on responsibilities to develop sales
through new agency partnering. This includes recruitment, training,
and servicing agency staff and their accounts.
. Introduced and marketed a unique product mix emphasizing
sustainability to a customer base of design professionals through
visits and presentations.
. Work toward the path of least resistance for customers and agents
alike, ensuring consistent quality customer service.
> 2008: sales grew by 41% over 2007. 2009: down 19%. Q2 2010: up
47%
COOPER LIGHTING Richmond CA
Western Area Specification Manager 2005 - 2007
. Worked closely with and supported factory agents across the Western
U.S. to promote sales of 5 brands of indoor architectural specialty
and accent lighting [RSA, Shaper, Portfolio, Iris, Halo Architectural
Track].
. Trained agents on new products and features, and conducted
presentations to a customer base of architects, engineers, lighting
designers, interior designers and project specifiers.
. Conducted project mining, reviewed blueprints, created take-offs,
expedited difficult orders, and supported customer service.
. Increased aggregate sales in Western Region by 37% in 2006 and 48% in
2007.
COOPER LIGHTING Richmond CA
National Sales Manager 2002 - 2005
. Promoted to direct national sales for Shaper brand, with
responsibility for managing a Regional Sales Manager and
coordinating sales strategies for 75+ Agents nationwide.
. Determined sales priorities, with focus on larger territories,
provided training for new agents, coordinated new product roll-outs,
and handled agency oversight, commission and sales support issues.
. Finished 2003 up 5%. Finished 2004 up 8%. Finished
2005 up 8%.
Regional Sales Manager [Shaper Brand] 1999 - 2002
. Directed sales activities throughout the Midwest and South,
transitioned and trained over 60 new reps who were acquired with the
sale of Shaper Lighting, and managed training for inside sales force.
. Designed trade show exhibits, determined product mix, set up booths,
and coordinated logistics.
. Made sales calls and presentations to architects, engineers, and
designers.
. Managed redesign of brand website following acquisition.
SHAPER LIGHTING [acquired by COOPER LIGHTING] Richmond, CA
Inside Sales / National Rep 1994 - 1999
. Hired, trained, and supervised 3 Inside Sales Reps, and supported all
aspects of inside sales including fixture design, modification, and
technical assistance.
. Grew sales from below $4M to more than $9M.
EDUCATION
M.A., Technical Theatre U.C. SANTA BARBARA B.A., Drama
Proficiencies include
MS WORD, EXCEL, OUTLOOK, POWERPOINT, CARRYING THE VISION, PURSUING THE
LEADS, ENTERTAINING THE CLIENT, FOLLOWING THROUGH, BRINGING HOME THE BACON,
FOCUSING AND PRIORITIZING, MAKING THE SALE AND CREATING RETURN CUSTOMERS
[pic]
Carrying a vision