Manager Marketing

KATHY WARING **** Westwind Drive

Cumming, GA ****1

Cell: 954-***-****

**************@*****.***

SUMMARY

Senior Marketing Manager with successful track record in marketing

communications and event management in the technology industry. Proven

ability in managing successful programs with high satisfaction ratings

within budget. Instinctive aptitude for branding, project and campaign

management and creative development. Strong leadership in directing global,

cross-functional teams and managing partner and agency relationships.

Experienced in working and communicating effectively with all levels inside

and outside the organization. Strong verbal and written communication

skills. Demonstrates innovative ideas on new programs and processes to

increase efficiency, drive program participation, measure results and

generate revenue. Achieved 32% growth in event attendance and record event

revenue, over $1.5 million in incremental income to the company from one

campaign, and 95% program satisfaction ratings. Adapts effectively to rapid

changes.

PROFESSIONAL EXPERIENCE

MARKETING AND EVENT MANAGEMENT CONSULTANT 2008 -

present

Parker House Events LLC, Marketing and Event Management Company

Established business as freelance marketing and event management

consultant. Coordinated press and industry analyst participation for Citrix

Synergy. Organized press center, briefing rooms and media Q&A logistics.

Assisted in generating 25% more press and analyst attendees than originally

estimated while managing within budget that saw drastic cuts. Led PR and

analyst relations teams in recruitment process. Supported conference PR Web

and social media efforts. Drove global, cross-functional teams and

maintained partner relationships. Worked with exhibit house as a senior

account manager to help bring detailed budgeting and strategic account

services to top pharmaceutical client. Drove new exhibit build project that

is expected to lead to over $2 million in new revenue to the company.

Established measurement criteria.

. Successfully managed complex multi-million dollar budgets with savings

analysis and cost-center breakdowns.

. Grew press and analyst event attendance by nearly 40% year over year at

Citrix Synergy with reduced budget.

. Implemented new SharePoint portal to enable collaboration on budget and

reporting documents between agency and large pharmaceutical client

resulting in increased efficiency and productivity.

SENIOR MANAGER, CORPORATE MARKETING AND EVENTS 2003 -

2008

Citrix Systems, Inc., Global Software Company

Established strategic direction and managed marketing of corporate

technology events from conferences of up to 4,000 attendees for end-users,

partners and industry analysts to internal events of up to 1,400 attendees.

Managed event marketing campaigns including search and behavioral

marketing, online and offline advertising, email, direct mail,

telemarketing and joint marketing programs with partners. Oversaw all

elements of event Web site and online registration system. Wrote copy for

corporate Web site, intranet and Customer Newsletter. Led creative

development and production on all conference elements, collateral and

materials. Supervised global, cross-functional teams in project management,

content development and all logistical aspects. Worked closely with senior

management on outlining content and messaging aligned with objectives and

audience. Managed complex multi-million dollar budgets. Drove measurement,

analysis and ROI. Maintained agency relationships.

. Successfully managed complex $5 million budget including revenue

forecasting and hotel liabilities.

. Organized global internal brand launch in 28 cities worldwide resulting

in internal adoption of new brand.

. Developed worldwide event brand to enhance industry awareness and ensure

consistency.

. Grew customer event attendance 32% from '04 to '05, and 25% from '06 to

'07 to nearly 4,000 attendees.

. Generated over $6.5 million in sponsorship and attendee revenue at

customer conference.

. Established hands-on computer labs program at user conferences that

consistently sold out.

. Integrated leading-edge registration and badge system enabling new

capabilities such as access to real-time data, load-balancing for line

control and customized conference surveys.

. Promoted from Manager to Senior Manager, Corporate Marketing and Events

in 2005.

CORPORATE MARKETING AND EVENTS MANAGER 2000 -

2003

Citrix Systems, Inc., Global Software Company

Managed creative development and production of conference materials such as

marketing and promotional materials, Web site, stage set, conference guide,

presentation templates and signage for corporate events. Jointly

established global event brand guidelines for all event programs. Led

content development committee for major corporate conferences. Drove

speaker management process recruiting internal and external speakers.

Coordinated all elements of conference sessions. Managed all aspects of

incentive and internal events such as marketing, sales promotions, creative

development, site selection, a/v production, contract negotiation, f&b,

theme and d cor. Communicated and worked closely with CEO and other senior

executives on incentive events. Maintained agency relationships.

. Initiated VIP program at corporate conference that resulted in over $1.5

million in incremental revenue.

. Led content committee for corporate conference that generated

satisfaction ratings of 95%.

. Coordinated President's Club and family events that received 95%

satisfaction ratings.

. Implemented new incentive program within President's Club to drive more

revenue.

. Co-developed event disaster recovery plan for end-user and partner

conferences of up to 3,000 attendees.

TRADESHOW SPECIALIST 1998 -

2000

Citrix Systems, Inc., Global Software Company

Managed logistics for tradeshow program. Coordinated sponsorships and

speaking engagements at industry conferences. Co-managed Partner Pavilion

program including negotiating with show management on marketing programs,

communicating with participating Partners on contracts and logistics,

selling sponsorships and managing joint pre-show promotions with partners.

Fulfilled information requests from tradeshow leads.

. Managed 58-city, 1-day product launch tour in conjunction with Microsoft

product launch.

. Organized design and purchase of new Partner Pavilion and regional

exhibit properties.

. Co-managed launch of new Partner Pavilion including selling out the

space.

. Solely managed regional tradeshow program of over 150 tradeshows per

year.

. Developed strong relationships with show management companies for better

positioning in floor space and speaking engagements.

GLOBAL MARKETING COMMUNICATIONS MANAGER 1993 - 1998

Webtron, Printing Press Manufacturer

Established global marketing communications plans and lead generation

programs in line with marketing strategy. Managed advertising, sales

promotions and public relations activities. Negotiated media buys.

Coordinated worldwide tradeshows, special events and seminars. Worked

closely with Sales and international agencies and partners to create

consistent company and product sales tools and collateral. Generated

detailed proposals on behalf of sales teams for large implementations.

Established strong relationships with worldwide trade media, associations,

key industry contacts, partners and agencies. Provided marketing support to

international dealers.

. Developed and implemented consistent marketing communications plan that

helped establish brand identity worldwide.

. Established new product name and launch campaign to enter new markets.

. Organized special event for new market that increased brand awareness.

EDUCATION

Bachelor of Science (BS), Marketing (1993)

University Of Maryland, College Park, MD

Contact this candidate