Deanna L. Walsh
*** **** **** . ****, ** ***** . cellular: 860-***-**** . home:
860-***-**** . email: *********@*******.***
user experience/user interface design/information architect
summary
Concentration in User Experience/UI Design/Information Organization in a
corporate communications or IT capacity for Fortune 100, Publishing,
Finance and Insurance Industries. Extensive experience working in
collaborative environments (IT, business, SMEs, stakeholders, business
analysts, designers, project/program managers, QA teams, compliance, off
shore teams, etc.), integrating user-centered design, technology, and
business strategy. Excellent Project Management and organizational skills,
working simultaneously on several projects from conception to production.
Possess outstanding organization, attention to detail and processes, multi-
tasking, communication skills, focus, and diplomacy. Vast understanding of
creative department from print to electronic communication. Creative eye
and a progressive attitude, able to thrive in an ever-changing, fast-paced
industry.
. Current projects:
o ING Life Insurance Re-design. Use of iRise Studio Simulation
Software.
o ING Corporate Website Re-designs. Web Content Lead. Use of
Drupal CMS. Keen Interest.
o Professionals Website Re-design - Websphere Portal & Oracle
CMS System technology.
o ING Re-Insurance site decommission. Project Manager.
o Using Google Analytic & Google Webmasters tools for metrics
and SEO. Keen interest.
o Creating a UX Team SharePoint site whereby the UX team can
host documentation, project information, processes, guides,
team calendars, etc. Ongoing project.
. Software/Web App Experience:
o Proficient in Photoshop, Homesite, Illustrator, Visio,
Fireworks, Adobe Sound Forge, iRise Studio, Sharepoint,
Balsamiq, PowerPoint, Excel, Word, Acrobat Reader &
Distiller.
o Light Dreamweaver, Flash, Pagemaker, NetInsight, Google
Analytics and Google Webmaster Tools.
Specialized content management software: familiarity Oracle
Stellent. In-depth understanding of integrating content
into Websphere portal Framework.
. Programming Experience:
o HTML, DHTML (css), light scripting, light PHP - in
prototyping websites (themes)
o Soft cross plat-forming experience.
. Online Experience:
o Site category:
. Internet (public)
. Intranet (Internal/Employees)
. Extranet (specialized sites)
o Site type/style:
. Information-based (professionals, internal users,
public)
. Transaction-based (customer, internal users)
. Application-based (internal and vendor created
applications)
. Portal-based (IBM Websphere Portal Technology)
. Industry Experience:
o Finance
o Publishing
o Insurance
o Hospitality
. Areas of Concentration:
o Corporate branding and standards.
o User experience, information organization & navigation,
user interface design & consultation.
o Web best practices, web standards and guidelines.
o Protoyping (iRise, html, css), wireframing (Balsamiq,
html) and analyzing information/content.
o Project management or project lead.
o Content Management - Oracle CMS, Drupal CMS, lite Sitefinity
experience
ING, Windsor, CT
Lead Information Architect/User Experience, E-Business/Web Competency
Center 2/2006 - Present
. Information Architecture/Interface Design/User Exprience:
o Design user interfaces for information, transaction, and
application-based websites for internal and external users.
o Solution taxonomy, information hierarchy, sitemaps, wireframes,
static storyboarding (mock-ups) and html prototyping utilizing
Macromedia Homesite, Visio, iRise & DHTML (css).
o Keen understanding of site organization, consistency issues, and
nomenclature.
o Troubleshoot and solution tough usability issues, making
recommendations to business and working with our IT counterparts
to implement.
o Assist in creation and dissection of use cases & requirements
documents based on user, business & stakeholder needs.
o Creation of initial sitemap or skeletal site using Visio, iRise,
Balsamiq, html, or hand.
o Create wireframes or clickable simulation, based on functional
specifications, requirements docs, and use cases, keeping in
mind web best practices, protocols and IT limitations.
Wireframes built from initial site map.
o Build and maintain clickable demo/prototype of stylized sites
from wireframes, using html, css or iRise to simulate.
o Involved in business, stakeholder and technical walk-throughs
o Collaborate with IT, stakeholders, business, SMEs, BAs,
consultants, and designers on daily basis until the project is
in Production.
o Created and Maintain User Interface Guideline. Guideline
consists of the various UI guidelines each ING site follows, per
web and corporate best practices and style guidelines. Examples
include the 'how-to's' of, site messaging & placement,
nomenclature, searching criteria, form layout, breadcrumbing,
pop-ups, drop downs, steps involved in a transaction,
convenience links, table formatting, decimal placement, tool
tips, date formatting and calendar widgets, graphic usage,
result formatting, pagination, site maps, and more.
. Branding/Look & Feel/Style Guidelines:
o Created branding guidelines along side graphic designer, based
on ING Corporate's branding policies in Europe. Guidelines
include styles for our Internets, Extranets, Intranets,
multimedia and in the process of creating guidelines for ING
Applications. Policing ING USA websites for brand compliance,
interacting with the Web Designer and Branding director in
Amsterdam.
. ING Corporate Redesign:
o Current state analysis of existing site and creating sitemap
o From UX perspective, collaborated with team on future vision of
new website.
o Organizing buckets of content - information architecture for
future vision.
o Working with Design firm on look/feel strategy for the new site
o Collaborate with IT developers on New Drupal CMS system
framework.
o Create new content workflows.
o Gathered content ownership information, and worked with
individual contributors on their business requirements.
o Gather and manage actual content, keeping track of content that
needed updates, new content, or expired content, accounting for
all existing content.
o Set up training and documentation sessions of new CMS system to
be used by new contributors
o Unit tested in QA environments once content was contributed into
Drupal.
o Note: Worked under extremely aggressive timeline and managed to
keep all deadlines.
. Testing
o Proofing DEV & QA environments, style issues, site consistency
and usability, providing recommendations and entering defects
and recommendations into our defect tracker system.
o Working to ensure changes and designs & navigation were
implemented properly by IT.
o Cross browser lab testing of projects in: IE 6, 7 & 8, Firefox,
Safari, Chrome & Opera
. IBM Websphere Portal Conversion Project:
o Currently working on designing the user interface, migrating
existing websites into IBM Websphere portal environment for
professionals, customers, & internal user groups. Benefits of
this technology include personalization, sharing of information
& single sign-on.
o Involvement includes the analysis of requirements/use cases
documents, site mapping, wireframing and then prototyping, among
other tasks
. Project Management:
o Extensive PM work on our ING US Site, ING Reinsurance, ING
Lifeinsurance, etc
o Liaison with Business, Designers, Developers, Testers, Content
and DB specialists.
. Creative projects:
o Creation of Email Blasts & cooresponding story boards/mockups
using html email templates.
. Miscellaneous:
o Familiarity with technical issues versus design, around web
development and ability to work constructively and
diplomatically with IT teams. Web/UX 'go-to' person on our team.
o Podcasts - recording and editing audio sound bites, uploading to
web service and adding link online to website, utilizing Adobe
Sound Forge.
experience - Continued
Travelers, Hartford, Connecticut
Web Design Manager, Corporate Communications, Marketing Services 2000 -
2005
. Decision making on look & feel, information architecture, and content for
all Travelers & St Paul Travelers websites, employee portals and
affiliate companies.
. Lead web projects from conception to production.
. Project manager and liaison between the Line of Business Marketing,
designers and Technology Development functions.
. Troubleshoot tough usability and user experience issues.
. Designed interface for our intranet which utilized content management
system, Interwoven.
. Streamlined existing content and out-dated materials in efforts to create
effective user experience.
. Conducted customer needs analysis, taxonomy, information hierarchy,
sitemaps, wireframes, prototyping and user testing.
. Implemented corporate standards and branding on our intranet, extranet,
internet, print media and PowerPoint presentations. Created online style
guide booklet for designers and developers to use as reference.
. Performed HTML coding, PDF creation, Cascading Style Sheets, lite Java
scripting and DHTML, and trouble-shooting. Design and optimize
graphics/advertising for the web.
. Created and designed Logos and E-mail Blasts.
. Created and maintained logo usage guide and corporate branding web pages.
. Initiated the archiving, management and structure of web department
files.
. Supervised and train staff members relative to departmental standards,
technologies and design.
. Act as Art Director in his absence.
. Collaborated with print and web designers, product group associates,
legal department, managers and technology developers on a daily basis.
. General site updates and maintenance.
Salomon Smith Barney, New York, New York
Graphics Specialist / Web Designer, Media Arts Department 1996 - 2000
. Designed and maintained Salomon Smith Barney Access web site areas.
. Project Management, day to day web site maintenance, updating and trouble-
shooting.
. Coded HTML, created PDFs and optimized GIF and JPG graphics for the web.
. Archived and file management.
. Worked with marketing associates to determine the type of visual media
that best suits the needs
of the project.
. Photo-retouching. Manipulating images by utilizing Photoshop.
. Created presentations utilizing PowerPoint. Created style guideline
utilizing multiple masters.
Morgan Stanley Dean Witter, New York, New York
Desktop Publishing Specialist, Unit Trust/Municipal Bonds Department
1991 - 1996
. Designed all printed materials and presentation graphics.
. Designed two and four color print pieces, and created color separations.
. Designed flyers, brochures, newsletters, manuals, sell sheets, charts,
graphs, overheads, ads, invitations, annual reports, posters, labels,
mailers, widgets, PowerPoint presentations and PC screen presentations.
. Maintained and created vendor relations - printers, wholesalers, slide
and imaging bureaus, distributors as well as work closely with pre-press
vendors. Estimated and bid on print jobs.
. Worked with marketing associates to determine the type of visual media
that best suits the needs of the project.
. Installed and maintained users' software.
. Conducted software demonstrations and over-the-phone support.
. Researched, recommended and ordered new software and their upgrades
according to departmental needs. Evaluated software and upgrades.
. Maintained log of all software products, serial numbers and backup disks.
experience - Contract
Readers Digest - Contract Assignment, Pleasantville, NY
Coder/Prototype Creation, Digital Media Group 2005 - 2006
. HTML code/prototype from Photoshop or wireframe mock-ups on site redesign
www.rd.com
. QA work on site redesign, and compiling bug list utilizing Excel.
. Cross browser testing: IE for Mac & PC, Mac Safari, Netscape 6-7.0 &
Firefox
. HTML coder, light JavaScripting and CSS troubleshooting
. Coded e-mail Blasts
. Create and implement new styles to compliment new site look and feel.
. Scriptless left nav drop down menu using CSS
. Retrofitting old coded pages into new framework
. Utilizing Interwoven content management system - Teamsite
PME Events - Contract Assignment - ongoing, Hartford, CT
Web Designer, Developer & Site Maintenance 2005 - 2008
. Remote project, solutioning, creating and maintaining company websites
for a Conference Planning business.
. Conception to production web site creation.
. Working remotely with graphic designer, business, IT folks, and vendors
. Create and maintain unique CSS
education & certificate programs:
BFA Fine Arts: School of Visual Arts, New York, NY
BBA Marketing: Pace University, New York, NY
Studio Art & Italian Studies: Richmond College, Study Abroad Program,
Florence, Italy
New Horizons: Software Training
iRise: Software Training
Cooper Union: Studied Drawing and Painting
additional experience & skills:
. Fine Art talents include painting, drawing and metal work: bronze,
aluminum & copper
. Certificate classes in Illustrator, Fireworks, Dreamweaver, iRise,
Photoshop and Flash.
. Photography, color slide development, develop black and white
negatives, and black and white print making.
. Four color print ad for Fortune Small Business Magazine.
. Quick learner and once acclimated, fast worker.
. Proficient in written and spoken Italian.
. Attend regular job related webcasts and webinars
. Receive User Experience related email alerts and information to keep
abreast of current UI/UX topics
. GrokDotCom, Dalbar Reports, Gartner, Human Factors
International, Google Alerts, Jakob Nielsen's Alert Box, and
Forrester, Link
volunteer work:
New Britain Museum of American Art 2003 -
Present
. Annual Museum Fundraising Gala:
Duties Include:
. Black tie affair for over 300 people held inside of the
museum as a fund raiser for the Museums next years' budget.
. Acted as Stage Manager in charge of the Live auction room
keeping everyone on schedule, including speakers, director,
auctioneer, and additional volunteers.
. Acted as Live Auction room Leader, responsible for a room of
over 200 people. Communicated to event coordinator. Issues
included podium audio/visual problems, food & beverage, lost
bid numbers, general troubleshooting, etc.
. Acted as lead to the bid runners. Organized live auction
runners to obtain information from the winning bidders once
the auctioneer established the winner.
. During dinner and desert walked the perimeter of the room
checking on the guests.
. Every year I am called back to participate in these events.
. Annual Museum Wine Gala:
Same Duties as Fundraising Gala
Jerome House - New Britain
2008 - Present
. Volunteered by visiting guests with children at the Jerome Rest Home.
This newly created program, 'Smiggles' was designed to bring in
children to visit the rest home guests, as Alzheimer patience seem to
respond to this type of stimuli. This is a year round commitment.