Marketing Manager

OBJECTIVE:

Experienced Digital Producer with a proven track record of delivering

projects on time and on budget seeking a challenging position in a digital

agency where I can contribute to the agency's success of delivering

exceptional results for clients.

SKILLS:

. Experienced digital producer with proven track record of delivering

assets on time and providing strategic direction for digital marketing

efforts

. Experience writing statements of work, business requirement docs, and

project planning

. Comprehensive understanding of lifecycle of web development

. Excellent analytical, communication, and organizational

. Ability to multi-task and meet tight deadlines while staying within

budget

. Strong client and vendor management skills

. Expanded knowledge of Web 2.0 and other Internet best practices and

standards

. Familiarity with HTML, XML, JavaScript, CSS, UAT

. Software: MS Office (Project, Word, PowerPoint, Excel, Outlook),

Dreamweaver, Drupal, Photoshop, Illustrator, Adobe Acrobat

Professional,

. Team player with strong interpersonal skills, detailed orientated,

focus and commitment to excellence

EXPERIENCE:

Prudential Advertising (PRU's In-house Agency) Newark, NJ

5/10 - Present

Digital Producer (Freelancer)

. Interpreting a wide range of data (web analytics, monitoring tools,

client data) to frame up the "so what?" and "what's next" from

campaign results

. Ensure assets will be ready for media live dates by working with

account, creative, media and studio in establishing timelines and

managing projects following digital process flows.

. Work with Studio manager to ensure digital workflow is operating

efficiently, timelines are met and creative in on strategy.

. Oversee and participate in all aspects of the website development

project life cycle, including discovery, design, programming, testing,

implementation, maintenance and documentation.

. Works closely with measurement team to ensure campaigns are being

optimized appropriately per objectives and test parameters.

. Work closely with the E-Commerce team to strengthen and consistently

enhance the UI, functionality and content for campaign websites

NRT LLC, a division of Realogy Corp. Parsippany, NJ

2/05 - 4/10

Interactive Marketing Manager

. Developing and executing a robust Electronic Marketing strategy which

includes digital marketing, social media marketing, interactive

project management, and email marketing components

. Maintaining project schedules, Statement of Work and cost estimates

for interactive marketing related projects

. Overseeing a comprehensive social media strategy which builds timely

online commentary and discussion via social networks, blogs and other

newly emerging technologies

. Managing company website hosted by external vendors - management

responsibilities include site requirements, issue resolution, web site

enhancements, assessing scope and budget

. Develop and implement solutions on ways to improve overall performance of

company web sites through user acceptance testing

. Develop social networking strategies to generate brand awareness and

improve CRM

. Drive online media strategy through online media planning/buying and

campaign flight management

. Provide website analytical reports from WebTrends and Google Analytics

used to measure web traffic and improve site usability

. Managing a team of two which includes assisting with career goals and

providing leadership and direction

Coldwell Banker Residential Brokerage Parsippany, NJ

09/04 - 02/05

Interactive Marketing Specialist

. Assisted in overall Interactive Marketing strategy ensuring accurate

and timely program delivery.

. Assisted in day to day management of company web sites including

coordinating with third-party vendors to resolve web site issues

. Maintained web site content ensuring timely updating and editing of

various company websites including company Intranet Site

. Assisted in integrating new and innovative online technologies to improve

the usability and overall performance of company web sites

. Managed the acquisition and maintenance of organizational domain names

with company designated registrar

. Communicated to internal staff any web site enhancements, updates, or

issues

. Assisted in project management for all technology driven company

initiatives

Cendant Corporation Parsippany, NJ

05/03 - 08/03

Interactive Marketing Specialist

. Assisted in marketing strategy and promotion for company web site

. Developed awareness campaigns to generate exposure and leads for sales

associates

. Performed marketing research on ways to improve brand image through the

consumer web site

. Maintained and managed status reports for all outstanding projects

. Assisted in creative writing for presentations and promotional tools

EDUCATION:

Howard University, Washington, DC

Major GPA: 3.2

Bachelors of Business Administration - Marketing

Graduated: May 2004

[pic]

Contact this candidate