Sales Marketing
Resume:
Maurica N. Burke
************@*****.***
Objective: To execute marketing plans in efforts to achieve the brand's
goals, expand sales and build brand loyalty.
Education:
Saint Peter's College
M.B.A., Marketing
B.S., Business Management and Marketing
Summary of Skills:
- Strong knowledge of core marketing elements.
- Strong communication skills. (written and verbal)
- Solid presentation skills.
- Ability to think out of the box.
- Well-developed time management skills
- Ability to effectively manage multiple projects.
- Strong attention to detail and follow up skills.
- Advanced Knowledge of Microsoft Office, Word, Power Point, Excel,
SharePoint, CRM software and familiarity with Nielsen data & IRI.
Work Experience:
Unilever (Lipton Tea)
Assistant Brand Manager Internship Dec ember 2009 - May 2010
- Responsible for supporting the Brand Manager of North America.
- Worked with the supply chain confirming that the full quantity has
been shipped / received while Solve any discrepancies.
- SKU management and Sales Forecasting.
- Prepared analysis of weekly sales reports and compared them to sales
forecast.
- Participated in the development of new ideas, advertising, pricing and
sales promos.
- Attended meetings with R&D aided at developing new selling platforms
by brainstorming new flavors and packaging concepts.
- Assisted in marketing research (focus groups & competitive analysis)
- Tracked the marketing budgets
- Served as the main point of contact
- Developed and maintain working relationships with all departments as
needed.
NARS Cosmetics
Global Marketing Internship June 2009 - December2009
- Responsible for supporting the Senior Brand Manager of Marketing.
- SKU and sales forecast management.
- Provide logistical support for new product launches including press
releases, artwork and day to day operational elements.
- Collaborate with supply chain, product development and management to
understand sales, promotions, and distribution issues.
- Develop weekly sales reports, monitoring business performance on
promotions and pricing.
- Maintain project timelines
IPC Information Systems
Marketing Assistant (2007 - 2009)
- Supported the VP of Marketing in developing and executing global and
regional marketing efforts.
- Directly managed projects from start to finish.
- Negotiated vendor relationships and contracts.
- Managed vendor and public relations affairs.
- Executed marketing projects adhering to budgets and timelines.
- Managed and tracked marketing budgets, ensuring necessary information
is available for accurate tracking.
- Head advertising campaigns in regions such as Europe, Asia and North
America.
- Brainstorm ideas for email blast, events and monthly newsletters.
- Managed lead generation tactics, (domestically and internationally)
such as direct mailings, invitations, banners, advertisements and
public relations.
- Supported web inquiries.
- Provided business performance analysis of campaigns, sales and
forecast.
- Provided support for any day-to-day operational aspects, working with
product managers, finance and legal.
- Coordinated marketing events, trade shows and seminars. (domestically
and internationally)
- Partnered with sales to enhance all presentations and or provide
needed marketing assistance.
Achievements:
- Successfully implemented "IPC Seminar in the Box", a seminar created
for distributors across all regions, such as Luxemburg, Peru, Asia,
Italy and the NYC area.
- Developed/maintained a budget tracking system. These efforts reduced
over budgeting and created awareness of future quarterly projects.
- Managed rebranding efforts enabling successful and effective launches
and campaigns.
COSCO: (China Ocean Shipping Company)
Marketing Assistant (2004 - 2006)
- Provide project management support.
- Accountable for managing specific marketing activities (e.g. consumer
and trade promotion activities, PR programs, displays, etc.)
- Supporting the external creative design agencies.
- Managed and tracked the marketing budget.
- Recommended ideas and concepts for marketing campaigns.
- Lead the development and execution new marketing collateral and
redevelopment of web pages.
- Created PowerPoint presentations.
- Collaborated with teams (Finance, Legal, Sales) to help support
business/operational activities.
- Delivered monthly reports to management as needed.
Other responsibilities included allocating project responsibilities to each
person or department, providing timely follow-up to inquiries, imputing and
maintaining accurate details and ensure timely delivery of all projects.
Achievements:
- Effectively managed the budget and reduced expenses.
- Successfully overseen redevelopment of 21 Web Sites, developing new
site features while meeting deadlines.
- Assisted with development of new marketing collateral.
References:
Will be furnished upon request.
Contact this candidate