Michelle Barretto
****-* ****** ***** ** ( Corona, CA 408-***-**** ( ************@*****.***
( Page 1 of 3
Objective: To have a career in a growing and reputable company that will
utilize my sales and marketing experience.
Qualifications for Sales
Driven, energetic, results-focused sales professional with a strong work
ethic and discipline. Fourteen year sales track record of driving
significant increases in revenue and profitability. Industry background in
software, financial services, globalization, and professional services.
Inside & Outside Start Up Account Proposal/Contract
Sales Management Preparation
Sales Project Marketing People Management
Forecasting/Budge Management
t
Highlights
. Pioneered 2 companies. Became a global sales champion for the company.
. Increased ecommerce site usage and revenue from $500k to $1.2 million
revenue in 1 year
. Developed cost-efficient and income producing marketing to overhaul
company's poor reputation and lack of business. Grew portfolio by 35%.
. Top sales representative 3 years consecutively within a 15 team sales
force.
. Conducted speaking engagement and presentations with live audience of 20-
100 people.
. Grew portfolio from $3M in gross revenue to $15M and created a successful
programs.
Employment History
E-C TRANSLATION LTD. BEIJING, CHINA
Localization & Translation service provider that serves companies with
global presence in the software, medical device, financial, database,
electronics, automotive, and game industry. Localization of website,
software, database, documentations, multimedia, and marketing. (www.e-
cchina.com)
Director of Sales, US 9/2009-present
I was hired to expand US presence and market for Chinese localization firm
to companies with Global presence in Asia and Europe market. I am one of
the first pioneers for US to cultivate and generate localization projects
with Fortune 500, 100, and 1000 companies. Conducted business development
initiatives via cold calls (100%), research, email campaigns, self
developed marketing, in person demonstrations and presentations. Developed
and proposed strategic ideas, process improvements, campaigns, and global
initiatives to Chinese Executives. Conduct research on potential customers
company's background, global initiatives, products, and global plans.
Identify and research decision makers responsible for product
globalization. Generate RFP and pricing bid. Work with Production and
Project Management team for execution, delivery, and status of client
projects and also served as Account Manager to accounts.
EXPRESS DIGITAL INC Austin, Texas
Workflow software solution for the professional photography industry.
Corporate Services is a department that handles million dollar corporate
accounts and handles all technology customizations and development for the
industry.
Strategic Sales Representative - Corporate Services 1/2008-1/2009
I was hired to manage, cultivate, and pursue million dollar, strategic
corporate large accounts in the imaging, photography, and electronic
industry. Responsible for generating software customization and integration
sales contract to existing and new clients. Worked closely with Project
Management and Development team of customization projects for VIP strategic
clients.
Michelle Barretto
408-***-**** ( ************@*****.*** ( Page 2 of 3
Conducted annual and monthly revenue sales forecast, client planning
reports, CRM updates, and attended tradeshows and events.
Ran One Consulting Oakland, CA
Provides CPA and Consulting firms and professional services with strategic
planning, profit improvement, business planning, and growth management
software and consulting services for the Small to Mid Size Enterprise
market.
Business Development and Marketing Manager 6/2003 - 9/2007
I was hired to grow the business in the US and Canada market and to
overhaul the company's reputation in the industry. I was hired as one of
the pioneers under the new sales model and strategy which I proved
successfully. Identify new business opportunities, strategic relationships,
and business partnerships. Conducted cold calls, web product
demonstrations, online and in person presentations. Identify shows and
events to conduct speaking engagements. Responsible for motivating,
managing, hiring, and training 3-5 Business Development Representatives.
Conducted market research, product testing, evaluation, and customer
surveys to improve brand and new product lines and updates. Develop and
manage marketing brochures, websites, letters, campaigns, marketing
communications, and marketing programs. Responsible for increasing brand
recognition and reputation and presence.
Developed internal sales processes, training, and documentation
US Bank Palo Alto, CA
A full-service worldwide financial institution working for the Business
Banking Division. Business Banking handles commercial and business loans.
Business Development, Business Banking 3/2002 to 6/2003
I was hired to grow the Business Banking portfolio to assigned territory
and co-manage the bank branches within assigned territory for Business
Banking Products. Generated business development initiatives of commercial
and business loans over $1 million outside. Worked with assigned branches
to expand and grow branches portfolio initiatives. Generate and develop
repeat and referral business through partnerships. Reviewed, analyzed, and
pre-qualified business financials and identified risk assessment and
liabilities prior to all contracts that is self-generated and branch
generated prior to submitting to Corporate Underwriting. Managed 4 branch
offices for Business Banking product line.
Cornerstone Payment Systems (previously USA Processing Inc.) SUNNYVALE, CA
Payment gateway solution provider that markets to financial institutions,
business to business, and retail merchants consisting of point of sale
transactions and ecommerce sites 8/1997 to 3/2002
Manager, Business Development/Marketing 5/2000 to 3/2002
I was promoted to this position to develop new business opportunities to
banks, credit unions, internet businesses. Generated and prospected new
business opportunities through cold calls, market research, shows, events,
and marketing. Co-managed marketing communications, marketing programs, and
website development and expansion. Conducted market and competitor research
and developed reports and presentations to Management and proposed
solutions and ideas.
Manager, Inside Sales 8/1997 to 5/2000
I was hired as one of the Pioneers of the company during it's early start
up stage to develop and
manage. Responsible for hiring, training, and managing 6 Inside Sales
Representative. Responsible for prospecting, qualifying, and closing new
accounts and generated opportunities and meetings for Outside Sales. Inside
Sales group provided administrative sales support to Outside Sales.
Responsible for developing and managing internal sales process and
collaboration.
Michelle Barretto
408-***-**** ( ************@*****.*** ( Page 2 of 3
Orvick Management Group SAN JOSE, CA
Provides management services to commercial real estate investors
Senior Sales Representative 3/1995 to 8/1997
Prospected and qualified to investors and generate business opportunities
through cold calls. Managed accounts on behalf of property investor;
budgets, bids, proposals, contracts, contractors, construction, and new
development projects and presented quarterly reports, performance status,
and presentation to investors. Developed and cultivated new/existing
relationships with business affiliates for lead referrals with brokers,
agents, stockbrokers, and investment bankers.
Previously served as a Junior Accountant with Frontier Infiniti.
Education/Training
B.S., Business and Marketing, minor in Accounting, University of Phoenix -
2002
Volunteer/ Community Services
Corona Public Library - Tutor for Adult Literacy Program - 3/2009 - current
Big Brother Big Sister Program - San Jose, CA. - 2006 - 2008
Touchstone Network - Santa Clara, CA - 1995