Director Manager

Scott Roush **** Assembly Drive (( McKinney, TX **070

972-***-**** (( *****@*****************.*** ((

www.dallasartdirector.com

Creative Director & Advertising Executive leveraging comprehensive

expertise in traditional and online marketing to elevate corporate image,

drive business development, and create sustainable gains.

Promotional Concept & Design ? CRM ? Project Planning & Management ? Cost &

Internal Controls

Print & Broadcast Marketing ? Vendor Negotiations ? Digital & Website

Development

Produces innovative, effective virtual campaigns to extend organizational

presence...

. Contributed to the successful launch and promotion of a new online video

training and conference provider, building out virtual sets and designing

web interfaces, on-air graphics, logos, and marketing material.

. Improved site's user friendliness to address and correct concerns

regarding site organization and flow; expanded reach and viewership of

scouting.org 18% in four months.

Generates top- and bottom-line benefit by cultivating peak- performing

teams...

. Increased a $4M PR firm's capacity with zero additional resources via

astute scheduling and customer interface.

. Saved $30K by eliminating outsourcing via staff development, expanding

knowledge base and capabilities.

BS, Fine Arts & Advertising Arts - University of North Texas

Received numerous industry awards including Gold Addies for print and

poster campaigns for Johnson & Johnson

Professional Overview

Freelance UI Developer Boy Scouts of America: 2008-Present

. Serves as lead designer for the organization's 30+ websites and revamps

client's intranet to improve interdepartmental communications, training

customers and end-users of the CMS application.

. Implemented search engine optimization methods to maximize website

traffic for each page.

Art Director Splash Media: 2007-2008

. Headed creation and production of marketing material such as brochures,

banners, magazine ads, booth and on-air graphics, logos, DVD artwork, and

website construction/maintenance to promote subsidiaries.

. Simultaneously ran time lines, project workflow, and final fulfillment

for numerous projects including updating the corporate website and

branding for two new channels.

Creative Director eMarket Solutions: 2006-2007

. Transformed underperforming startup agency into a leading producer of

online room rentals; handled daily operations, steering creative

direction, developing strategic partnerships, and serving as hiring

manager.

. Managed a $300K application budget and partnered with outside vendors to

support development needs.

. Replaced programmers and design group with a new talent pool, resulting

in a working system in ten months.

Art Director Virginia College: 2005-2006

. Hired in-house to maintain consistent messages across all marketing

collateral; led a three-person creative team on the production of

recruitment messages in magazines, newspapers, and other promotional

material.

. Oversaw website creation to communicate branding image and drive creative

integration.

. Held weekly status meetings to monitor ongoing projects, eliminating

missed deadlines within one month.

. Instructed Intro to Graphic Design, evaluating 35+ students per course on

material mastery and comprehension.

Freelance Creative Director SR Creative: 2003-2005

. Retained Dallas clients amidst relocation and captured three accounts in

New York across diverse industries.

. Developed a website for the New York Metropolitan Chapter of the

International Special Events Society.

. Designed a corporate identity for a regional homebuilder and product

branding for a pharmaceutical line including package design, logo, and

website.

Graphic Designer dawson duncan: 2000-2003

. Drove production for a $4M PR firm, crafting brochures, trade

advertisements, global direct mail campaigns, website designs, and

internal business communications for regional, national, and international

clients.

. Earned three awards for print ads and brochures and expanded company into

web production.

Also held Art Director & Senior Art Director positions at Cindy Slayton

Creative, Meyer & Johnson Advertising,

PD&G Advertising, and Vantage One/FutureNext; created award-winning

material such as brochures, magazine advertisements, and premiere websites

for small and national clients including Fortune 100 corporations.

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