Sales Manager

CHARLES R. DEWIRE

**** ******* ***** ~ Dunedin, Florida 34698

727-***-**** *******@********.**.***

REGIONAL SALES MANAGER

Marketing ~ Customer Service ~ Key Accounts

Innovative, disciplined, and competitive sales professional with proven

expertise at increasing market share and the company bottom line. Able to

drive sales, exceed company set goals, and meet deadlines. Excellent

communication skills with attention to detail and experience conducting

client negotiations as well as product demonstration at industry events

in a group setting. Highly effective team builder of cross functional

networks. Core competencies include:

( Forecasting ( Personnel Management ( Budgets

( Sales Incentive Programs ( Promotions ( Negotiations

CAREER ACCOMPLISHMENTS & AWARDS

Dunedin Plumbing

. Increased sales 20 % by creating and implementing customer-based

marketing programs.

. Realized savings of 18 % by renegotiating manufacturer and distributor

pricing structures.

Qualex, Inc.

. Recognized with best overall performance and territory recipient of 1998

District of the Year.

. Enhanced store sales 14.5 % in one year; increased territory by 250 new

sites in same period.

. Increased revenue and reduced turnover through recruitment and training

of more qualified workforce.

Old Mother Hubbard Pet Food

. Grew annual regional sales over 650 %, from $ 900,000 to over $ 6

million, in 5 years.

. Produced year on year (YOY) growth up to 22 %; recipient of Regional

Sales Manager of the Year (1996).

. Closed out competition from 3 major distributors, thereby leading to

increased revenues of 23 %.

RJ Reynolds Tobacco

. Increased available product display space and displaced competitor

promotions in a highly competitive, mature market through effective

service efforts and relationship building.

PROFESSIONAL EXPERIENCE

DUNEDIN PLUMBING, Dunedin, Florida 2002 - Present

Family-owned plumbing company with annual revenue of $ 2.5 million

General Manager

. Direct sales, marketing, and customer service departments, including

budget development and oversight, staff development and training, and

personnel management.

. Create and maintain key account relations; design and implement

advertising and customer collateral campaigns.

. Increase sales by ensuring and maintaining adequate inventory.

. Ensure competitive pricing through development of local market

competitive cost analyses.

CHARLES DEWIRE Page Two

PROFESSIONAL EXPERIENCE

(Continued)

THE HARP RESTAURANT, Boston, Massachusetts 1999 - 2001

One of Boston's busiest purveyors of fine foods and spirits

Assistant Manager / Bartender

. Aided in design, layout, and marketing of highly successful branch of

parent eatery.

QUALEX, INC., Durham, North Carolina 1998 - 1999

Wholly owned subsidiary of Kodak; providers of on-site photo processing for

nationwide retail chains

District Sales Manager

. Provided leadership in six state territory with over 550 accounts, $23

million annual sales, and

$ 1 million expense budget.

. Directed team of 15 Account Development Specialists and five technical

trainers, including recruiting, training, assignment of territories and

sales goals, performance evaluations, and corrective actions.

. Delivered monthly presentations to corporate management; led quarterly

sales meeting with subordinate employees.

OLD MOTHER HUBBARD, Lowell, Massachusetts 1993 - 1998

Manufacturers and distributors of all natural, premium pet food

Regional Sales Manager, Northeast (1995 - 1998)

. Led 6 member sales team in territory covering 6 states, including

developing and directing sales, training, motivation, and regional

distributor education.

. Increased revenue through the successful introduction of new products to

key accounts.

. Developed sales and marketing forecasts to aid marketing department in

development of promotional programs.

. Selected over peers to represent company at regional and national trade

shows.

Territory Sales Manager, Northeast (1993 - 1995)

. Created promotional campaigns and sales incentive programs for key

accounts and distributors.

. Increased product line retail presence by participating in development of

marketing materials.

RJ REYNOLDS TOBACCO COMPANY, Boston, Massachusetts 1990 - 1993

Leading manufacturer of quality tobacco products

Area Sales Representative

. Maximized performance of allocated promotions through analysis and

implementation of sales data and market statistics; ensured competitor

promotions offset.

EDUCATION

MERRIMACK COLLEGE, North Andover, Massachusetts

Bachelor of Science, Management & Marketing

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