Sales Customer Service

Gregory L. Greene

****-* ***** ***** 410-***-****

Columbia, MD 21045 email: ***********@*****.***

INTERNET ADVERTISING EXPERTISE

PUBLISHING EXPERIENCE

SALES, MARKETING, AND BUSINESS DEVELOPMENT EXECUTIVE

PROFILE

Dynamic sales career across broad national and regional publications. Start-up, Mature, and High Growth environments.

Expert qualifications in identifying and capturing market opportunities to accelerate expansion, increase revenues, and

improve profit contributions. Directed sales, marketing, and service and support organizations. Background in new

account growth and account management. Outstanding record of achievement in complex account and contract

negotiations. Built and maintained senior-level business relationships with current and prospective advertising decision-

makers, industry influencers, and strategic partners domestically and globally.

Strengths include:

Team Leadership Customer Relationship Management

Revenue Growth Territory Planning & Management

Customer Service/Retention Contract Negotiation & Execution

Sales Forecasting & Market Growth Sales Team Training

Revenue & Profit Improvement Account Development &

Management

PROFESSIONAL EXPERIENCE

February 2009 to present Diverse: Issues in Higher Education

SENIOR ADVERTISING MANAGER

DiverseEducation.com; DiverseJobs.com

Fairfax, VA

Represent portfolio of magazines published by CoxMatthewsPublishing.

Increasing internet advertising revenue each month.

Created interactive advertising programs for an existing website. Directing every element of interactive advertising.

Training sales representatives whose only sales experience is with print.

October 2006 to December 2008 OldHouseJournal.com; LogHome.com

Home Buyer Publications Active Interest Media Chantilly, VA

a division of

INTERACTIVE ADVERTISING DIRECTOR

OldHouseJournal.com; Traditional-Building.com; Period-Homes.com

Restore Media Interactive Washington, DC

INTERACTIVE ADVERTISING DIRECTOR

Increased internet advertising revenue by 450%.

Created interactive advertising programs for an existing website. Directed every element of interactive advertising.

Created media kit and trained sales representatives whose only sales experience was with print.

Design interactive programs for advertisers using websites, email and eblasts and webinars.

Make real time adjustments to programs to ensure ROI of campaigns. Explain metrics and traffic statistics to advertisers.

11 sales representatives selling integrated programs reported.

Create advertising proposals and respond to RFP's.

Familiar with ad servers. Open Ad Stream and DART. Email deliverability programs.

Customers include: Marvin Windows, Timberlane Shutters

December 2005 to October 2006 ForConstructionpros.com

Cygnus Business Media/Interactive Beltsville, MD

INTERNET ADVERTISING SALES MANAGER

Launched advertiser client base for a new website. Exceeded revenue plan.

Advertising director for construction related trade website.

Identify, solicit and secure advertisers for website.

Sales included banners, pod casts, e-newsletters, and e-mail blasts.

Develop sales strategies. Create media kit.

Major advertiser accounts included: CAT, LoJack, and Sterling Trucks.

November 1999 to 2005 PUBLISHING, SALES & MARKETING SERVICES

The Social List of Washington, Satellite Business News, Lodging Magazine & others

Work concurrently as advertising director and management consultant to publishing companies and associations with

success in all phases of marketing, advertising sales and publication management .

Design and manage publication web sites. Sell web site advertising space. Publication contact to internet service host and

web developer.

Act as sole liaison to publications and advertisers. Develop sales strategy.

Research and identify new advertisers. Handle all phases of advertising sales including identifying, soliciting and acquiring

new advertisers. Begin and continue sales process.

Plan and conduct advertiser presentations, both written and oral.

Publication contact to national advertising agencies responsible for advertiser space insertions.

Make cold calls and follow up calls and visits to companies for advertising. Create new relationships with advertisers.

Forecast advertising sales, both print and Internet.

Develop and prepare publication budgets.

Negotiate advertising insertion orders favorable to publisher.

Experience in advertising image creation.

Create and update media kits and marketing pieces.

Ensure all advertisers are invoiced accurately and timely and that advertising insertions are accurate. Perform traffic

management.

Familiar with computer software including: Microsoft office, ACT, multiple Internet applications and more.

Major advertiser accounts include: MTV Networks, DirecTV, Tiffany, and NFL

April 1994 to November 1999 Sports Focus Magazine Gaithersburg, MD

Washington & Baltimore active sports lifestyle publication with monthly

distribution of 30,000.

PUBLISHER

Purchased Magazine from Founder.

Led every element of business acquisition.

Directed every aspect of publishing a monthly magazine: Advertising sales, revenue, distribution, editorial, production,

marketing and promotion, receivables and all corporate concerns, with eight employees reporting.

Hired and managed advertising sales representatives.

Secured strategic alliances, working with clients to expand marketing results.

Developed effective marketing collateral including media kit and all monthly sales promos

Created relationships with national advertisers and improved relationships with local clients and regional events.

Supervised all marketing activities.

Created classified advertising section and led redesign of magazine.

Editorial and production departments had three employees.

Major advertiser accounts included: Rollerblade, Asics, and Subaru

EDUCATION

University of Maryland College Park, MD

Marketing

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