Marketing Account Executive

Joseph White

*** **** ******

Des Plaines, Ill. *0016

h: 847-***-****

c: 847-***-****

***********@***.***

Nineteen-year business professional with experience in public relations,

marketing, and editorial writing. Master's degrees in business and

journalism. Proven performer.

Software: InDesign, Photoshop, Microsoft Office/Powerpoint/Excel/Publisher

Experience:

Account Executive, Merton G. Silbar Public Relations 1/03-8/04;

10/09-present

Offered year-long contract to re-join 42-year-old agency following 2009 lay-

off. Managed key Jane Addams Hull House Association account. Used Addams'

150th birthday as "hook" to influence PR/media strategy, and build local

and national awareness. Convinced Mayor's Office of Special Events to

sponsor Addams recognition event at Daley Plaza (set for noon, Sept. 8,

2010). Hired actor. Created "birthday" media event at Jane Addams Memorial

Tollway oasis. Also worked Midtown Athletic Club (eight locations) account

to shape PR strategies. Executed social media for Facebook, YouTube.

Manipulated Cision database to custom-tailor media lists and identify

opportunities for pitches to broadcast, print, radio, blogs.

Marketing Director, StudioGC Architecture+Interiors

12/05-09/09

Oversaw marketing, business development and PR for 28-person, K-

12/municipal architect ($80m sales, $6m revenue). Reported directly to

owners to determine "Go/No Go" decisions on suburban school, municipal,

state and federal projects. Shaped interview strategies; developed support

materials. Wrote proposals (RFQ/RFP) for state and federal stimulus

projects. Created direct mail pieces. Developed/maintained Intranet and

public web sites. Supervised Marketing Coordinator position and interns.

Senior Marketing Communications Specialist, Alliant Credit Union

8/04-12/05

Oversaw media relations, employee communications and civic affairs for $4.5

billion credit union. Used CRM techniques to data-mine 187,000-member

database for mortgage, HELOC direct mail pieces. Developed $36k print,

radio and cable campaign for annual member car sale. Taught financial

literacy course, "Banking on Our Future," to student groups. Presented FEMA-

sponsored Emergency Financial First Aid Kit to seniors. Named "2004 Co-

Volunteer of the Year, Chicago Region" by Operation HOPE.

Editor, PHOTO Techniques Magazine, Preston Publications 11/00-

1/03

Edited bi-monthly, fine art photography magazine PHOTO Techniques (37k

subscribers). Coordinated feature articles, deadlines for nine

contributing editors. Created editorial calendar for advertisers.

Coordinated production. Developed content. Wrote copy for Internet. Created

print and web-based promotions. Coordinated tradeshow strategies.

Senior Writer, Loyola University Chicago, Watertower Campus 10/98-

11/00

Researched and wrote news articles on deadline for official campus

newspaper, LoyolaWorld. Wrote content for daily e-Bulletin. Performed

employee communications activities, part of media team. Wrote official

press releases, student bulletins. Member of university Y2K committee.

Official campus photographer.

Corp. Communications Associate, Underwriters Laboratories

4/92-10/98

Directed employee communications. Edited corporate magazine, UL EYE. Wrote

industry news for trade magazine On the Mark. Managed print production,

oversaw design and worked directly with print vendors. Official

photographer. Led group tours.

Evening Correspondent, Daily Herald Newspaper 1/91-

4/92

Wrote news articles on evening deadline; covered village board, park board,

and library board meeting assignments throughout DuPage County. Researched

prior coverage to better understand issues, key players. Wrote feature

articles and took photographs.

Layout Editor, Pioneer Press Newspapers

2/89-12/90

Designed front sections on deadline for Sun-Times-owned, 46-community

newspaper chain. Edited stories for content, length; re-positioned late-

breaking news on front page, as necessary. Wrote headlines, captions.

Proofread galleys before going to press.

Reporter, Chicago Suburban Times/Des Plaines Publishing Co. 7/88-

3/89

Newspaper reporter for community newspaper Niles Times-Herald. Wrote news

stories, features, captions, headlines. Took photographs. Edited singles

column. Performed proofreading, layout and paste-up prior to the production

of printing plates for press.

Education:

Loyola University Chicago, Graduate School of Business. Master's degree in

Business Administration (MBA), 2001. Major: Marketing

University of Illinois at Urbana-Champaign, Graduate School of Journalism.

Master of Science (MS) degree, 1988. Major: Journalism

Millikin University, School of Liberal Arts, Bachelor of Arts (BA) degree,

1986.

Major: Political Science, Minor: Journalism

Personal:

. HOPE Corps/Operation HOPE "2004 Co-Volunteer of the Year, Chicago

Region"

. FEMA Presenter, "Emergency Financial First Aid Kit," HOPE Coalition,

Chicago Public Library, and Chicago Federal Reserve Bank, 2005-2008

. Editor, Greater Illinois Region Classic Car Club of America Magazine,

2002-2006

. Editor, The Sidemount, official magazine of Packards of Chicagoland,

2001-2005

. Board of Directors, Dreams for Kids (Chicago-based children's charity),

1998-2006

. Published articles:

"Financial Rescue: 'How an Illinois School District Overcame State

Intervention,'" District Administration Magazine, pages 56-60, January

2007

"The Illinois Grand Classic," The Classic Car Magazine, Classic Car

Club of America, pages 14-16, Winter 2003

. Eagle Scout, Boy Scouts of America (1977)

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