Sales Marketing
Resume:
LEENA YOUNIS
Boston, MA 02118
*******@*****.***
PROFESSIONAL SUMMARY
Results driven, innovative marketing professional with over 10 years
experience with Strategic Planning, Branding, Business Development, Project
Management and Team Leadership. Focused on exceeding annual sales targets,
reducing costs, building brand awareness and delivering quality at all
times while creating a positive work environment.
SPECIALTIES
Marketing Strategy & Enablement; Branding & Identity; 1-to-1 Target
Marketing Campaigns; Consumer Marketing; Marketing Activation; Brand
Positioning, Website Design & Architecture; Project Management and Workflow
Traffic Management; Online Promotions; SEO Initiatives Webinars & Webcasts;
Events Management; Integrated Marketing Campaigns; Direct Marketing
Campaigns; Advertising; Sales Enablement Tools.
ACHIEVEMENTS
. Developed Strategic plan, budget and manpower plans for the Marketing
Department.
. Interacted with senior management team to successfully develop and
implement department specific branding programs.
. Aided the corporation in exceeding sales goal by developing and
implementing successful marketing campaigns.
. Worked with cross functional teams to maintain consistent messaging
across all mediums of the organizations.
. Oversaw the development and creation of corporate sales support materials
based on new company brand.
. Demonstrated high energy and well-built desire to attain top results with
a positive, charismatic can do attitude.
. Hands on experience establishing business plans, marketing strategies and
annual budget allocation, work flow traffic management and press checks.
. Effective within multifunctional and cross functional teams as a team
leader and team member.
. Resources utilization and allocation with Multitasking skills.
PROFESSIONAL EXPERIENCE
12/08 - 6/09 Bates Pan Gulf Advertising, Dubai,
UAE
Senior Marketing Manager
. Identified and approached potential new business opportunities with
existing and new clients.
. Maintained account profiles and business development plans in
collaboration with internal sales team.
. Monitored the workflow and deadlines with the help of setting timelines
and priorities for the teams on the projects.
. Created, developed and maintained a healthy profitable relationship with
clients by understanding their key marketing objectives and delivering on
them.
. Consulted with and advised client on communication strategies and
executions considering their specific market dynamics and target
audience.
. Successfully built brand awareness campaigns including direct mail, print
and web catered to a client's specific need.
. Proactively managed multiple creative projects for clients from project
kickoff to successful completion on time, on budget and on specification
in a high-volume, fast-paced environment including press checks and
content with copywriters.
. Briefed and managed internal creative team of client requirements and
ensured that the creative output is consistent with clients' brand.
. Ensured that Budget is agreed upon and that all required work is
finalized as indicated in the contract.
06/06 - 11/08 New York Life, Westwood, MA
Creative Services Marketing Manager
. Managed production workflow of the internal creative group including
freelancers, project managers, graphic designers and production.
. Monitored the workflow and deadlines with the help of setting timelines
and priorities for the teams on the projects.
. Assigned, scheduled and tracked creative department resources.
. Proactively managed multiple creative projects from project kickoff to
successful completion on time, on budget and on specification in a high-
volume, fast-paced environment.
. Work with other departments to schedule kick-offs, briefings, meetings
and creative reviews, following up on and communicating any changes to
schedule or project deliverables
. Operational management, including the creation, implementation and
continuous improvement of all process, procedures and policies.
. Worked closely with internal/external agency partners to ensure creative
consistency of all creative deliverables.
. Participated in the planning and development of different organizational
inception programs, including business planning, organizational planning
and annual budgeting.
. Ensured compliance approval in accordance with New York Life regulatory
standards and policies
. Created project status reports and delivered status updates.
. Troubleshoot creative production, scheduling, press check and budgetary
issues.
. Evaluated workloads and reprioritized as necessary, communicating that
reprioritization to all business owners and project members.
. Managed the performance of 5 employees, including developing their
performance objectives, completing performance evaluations and developing
their personal/career development plans.
. Identified training and development needs for existing employees based on
their annual performance plans and career objectives.
Marketing Project Manager - Creative Services
. Oversaw all aspects of project completion, including content preparation
and review working with sales, new business consultants and production
including press checks.
. Provided project management support for marketing projects, such as
client and intermediary communications materials and internal company
communications.
. Coordinated internal resources on marketing projects, including content,
design and production.
. Managed development and production of marketing and sales meeting
materials to support sales finals presentations, prospect site visits and
industry events.
. Served as primary owner for electronic marketing initiatives, such as e-
newsletters and e-invites.
. Customized client presentation materials in preparation for client
meetings.
. Maintained communication with Compliance, Public Relations and Sales &
Client Service to produce accurate and current presentations and
quarterly materials.
. Manage company participation in industry specific trade shows and major
sponsorships including booth design, messaging and signage, booth
scheduling and shipping, collateral coordination of hospitality and
leisure activities within event scope.
12/03 - 5/06 BostonCoach Inc. (Fidelity Investments Inc.), Everett, MA
Marketing Programs Coordinator
. Managed marketing budget of $1.5 million
. Managed and developed brand strategy and company identity in tandem with
advertising agency. Participated in a comprehensive re-branding
exercise for the company including defining value proposition for
customer segments, re-design of corporate identity and all subsequent
brand related activities.
. Managed projects with internal cross-functional teams (marketing,
technology, operations) to deliver marketing programs efficiently and
consistent with BostonCoach standards.
. Managed and worked with advertising agency to develop various collateral
including sales kits, direct mail and
e-mail campaign pieces and attended press checks when necessary.
. Created new and edited existing advertisements and various collateral
needs in house and managed advertising schedules with various
publications.
. Managed development of marketing pieces in-house and maintained inventory
of collateral and giveaways.
. Developed customized loyalty programs based on analysis of customer
segments to increase retention levels among customer base, through market
research and analysis including customer surveys and focus groups.
. Responsible for producing internal monthly marketing newsletter.
. Primary point of contact for internal customers initiating work within
the marketing department or checking the status of jobs already in
progress.
. Developed event marketing plan for targeted shows including pre-show
marketing, on-site attendee driver and follow-up campaign including lead
qualification program for post show follow-up.
. Researched and managed company participation in trade shows and major
sponsorships including hospitality needs, booking special events and
arranging meetings with the press/guest speakers, booth design, messaging
and signage, booth scheduling and shipping, collateral coordination and
premium orderings.
07/00 - 07/02 Pegasystems Inc., Cambridge, MA
Marketing Programs Associate
. Served as a day-to-day contact for partner related issues internally and
externally.
. Managed projects with internal cross-functional teams (marketing,
technology, operations) to deliver marketing programs efficiently and
consistent with Pegasystems and partner standards.
. Worked closely with Pegasystems partners to effectively develop and
manage account programs, manage issue resolution, and drive transactions
through marketing partners.
. Created, managed and distributed monthly e-newsletter for Pegasystems
partners.
. Identified opportunities to create network effect with the Pegasystems
partner network including: cross promotion, cross marketing, sharing of
contacts, information and best practices.
. Created, managed and enhanced database for Pegasystems Alliance Program
Partners.
. Managed all content updates on Pegasystems and Partner Web sites.
. Managed and Updated Partner ACTION - Partner Self-service Website.
. Created, designed and managed Collateral for strategic partners.
. Assisted in developing, managing and coordinating of new web-site launch
specific to Partner Section.
. Managed logistics for booths including shipping, A/V, set-up and
dismantling, staffing, lead generation, collateral and giveaways
purchasing, entertainment, etc. while delivering a steady stream of
quality leads through a variety of traditional channels including
speaking opportunities, tradeshows, telemarketing, direct mail as well as
e-marketing programs.
08/98 - 01/00 WorldCare Technologies, Cambridge, MA
Marketing Coordinator
. Managed and implemented WorldCare proposals for international and
domestic business development and procurement.
. Coordinated Public Relations initiatives nationally and internationally.
. Researched, managed and coordinated WorldCare's involvement at
tradeshows.
. Assessed client's satisfaction with product and service delivery;
developed strategies to exceed client expectations utilizing market
research analysis.
. Designed and implemented product brochures and all promotional programs
and presentations.
. Assisted in developing, managing and coordinating new web-site launch.
. Planned and implemented marketing strategies and sales promotions.
. Provided direct sales support to clients during and after sale process
was completed.
. Managed logistics for booths including shipping, A/V, set-up and
dismantling, staffing, lead generation, collateral and giveaways
purchasing, entertainment, etc. for company participation at national
conference.
PROFESSIONAL SKILLS
Strong leadership skills
Strong written and verbal communication skills
Excellent interpersonal, organizational analytic and critical thinking
skills.
Ability to multi-task routine and assigned projects.
Capacity to quickly adopt new concepts with due responsibilities.
Strong project management skills with the ability to prioritize and shift
angles when necessary
Ability to establish and maintain effective relationships with
co-management, employees and outside business.
EDUCATION
Northeastern University, College of Business Administration - Boston, MA
Bachelor of Science, MARKETING, June 1998
COMPUTER SKILLS
Expertise in: Microsoft Word, Excel, PowerPoint, Outlook and Quark
Xpress
Knowledge of: Working Knowledge of Adobe Photoshop, Illustrator and
Acrobat
LANGUAGES Fluent in Arabic and English
Interests & Hobbies
International Relations, Interior and graphic Design, Photography, Reading,
Music, Travel, Facebook, Linkedin.
References Available upon request
Contact this candidate