Sales Marketing
Resume:
508-***-**** Apartment 2
******@*****.*** San
Francisco, CA 94108
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STRENGTHS Well-rounded marketing professional with a combination of big
picture vision and intimate knowledge of the details that
make it all happen. Solid foundation in marketing
communications, website development, pay-per-click
management and creative project management across multiple
teams.
EXPERIENCE
Intrax Cultural Exchange San Francisco, CA
January 2010-Present
Marketing Manager
. Responsible for online and offline marketing strategy and execution
for 3 businesses: AuPairCare (childcare for American families), AYUSA
(high school foreign exchange program) and Lango (foreign language
classes for children)
. Develop annual marketing plans, initiatives and calendars to meet
corporate objectives
. Manage $1M in pay-per-click spend, run regular tests to increase
conversion rates and reduce CPLs
. Launched 3 new company websites to increase traffic to lead
conversion, customer engagement, brand equity, and overall usability
and marketability of our services. See samples at www.aupaircare.com
and www.ayusa.org
. Develop creative briefs and manage the design of print and online
sales collateral
. Enhance search rankings through creative SEO strategies, achieving
keyword density and adding metatags
. Oversee in-house video projects to engage customers and ensure brands
are accurately represented
. Initiate social media engagement: interact with customers, introduce
fun contests & solicit user-generated content
. Present sales initiatives to field sales teams and train them in new
technologies
. Supervise two Marketing Coordinators who execute direct marketing
communications
Intrax Cultural Exchange San Francisco, CA
October 2007-December 2009
Senior Marketing Coordinator
. Developed annual MarCom calendars, wrote creative copy and A/B tested
email campaigns resulting at times in 100% increase in open rates
. Created new messaging documents for regional sales teams
. Wrote press releases and distributed them through various online
channels
. Trained regional staff of 150 on new blog technology to increasing our
marketing reach and SEO positioning
. Tested new marketing channels, assessed ROIs, and made appropriate
recommendations
. Developed new website content and made regular updates to improve
conversion rates and traffic flow
. Managed collateral design projects, website updates and video
production project
Harvard Law School Cambridge, MA
November 2005-August 2007
Child Advocacy Program Associate
. Raised program awareness through publicizing and cross-marketing
monthly events with targeted student groups
. Helped organize a 600-person conference in conjunction with the
American Bar Association; planned event details and managed the
fifteen person event staff
. Managed cross functional teams to put on weekly guest speaker events
EDUCATION
Harvard Extension School, Graduate coursework in Statistics, Marketing
2005
Tufts University, B.A. in Anthropology/Communications, Cum Laude
2004
Universita` per Stranieri, Siena, Italy (Semester Abroad)
2003
SKILLS
Technology: Google Analytics, SEM platforms (Google, Yahoo, Bing), Adobe
Design Suite (Illustrator, Photoshop, Dreamweaver), Basic HTML coding, CMS
(Drupal), Email marketing softwares
Language: Proficient in Italian
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