Manager Customer Service

Donna L. Scarpelli

** ****** ****

Trumbull, CT *6611

Cell: 203-***-**** **********@*******.***

Home: 203-***-****

PROFILE

Creative senior manager with strong communication, leadership and

organizational skills. Responsible for managing day-to-day planning and

implementation of client campaigns and projects. Extensive experience in

Print Production, focusing on Promotional Packaging, Permanent and Semi-

permanent POS displays, in addition to custom made merchandise across many

clients including: Heineken USA, Pernod Ricard USA and Pernod Ricard

Travel Retail Division, Unilever, Hasbro, and other CPG clients.

BUSINESS EXPERIENCE

G2 Branding and Design, New York City

October 2008 to Present

Associate Director, Production (08/09 to Present)

. Effective leader bridging the creative, account and production teams

with clients' POS and Channel Marketing Teams.

. Director to a team of 4 production personnel consisting of POS

specialists.

. Function as the main liaison between Agency and client for development

and rollout of trimester, generic and National Account specific

programs.

. Interact with relevant agency departments to clearly outline current and

projected workload on a periodic basis for resource planning purposes.

. Evaluate copy, layout/artwork, and production materials with the account

team and make suggested revisions prior to concepts being presented to

client.

. Demonstrate thorough understanding of client's business and internal

processes and act as an important source of key intelligence on business

directions and agency role.

. Initiated, coordinated and executed key trimester programs focusing on

Point-of-Sale printed materials and custom packaging to support

promotional programs, consistent with clients' strategic and creative

objectives.

. Collaborate with team and other agency departments to effectively

deliver projects on time and on budget.

. Identified and implemented effective processes and procedures among

cross-functional departments.

Sr. Production Manager (10/08 - 08/09)

Liaison between POS Manger at Heineken USA and the G2 creative and account

teams to facilitate project flow of art and graphics for production of

printed Point-of-Sale materials, and promotional merchandise. This

includes all types of POS from temporary signage to semi-permanent and

permanent elements, ensuring all Channel objectives were met.

Reviewed all artwork/prepress specifications and maintained production

schedules.

Source and present new and exciting channel specific Point-of-Sale printed

materials to the HUSA POS and Channel teams.

Coordinate special regional projects with account and creative teams to

ensure a timely delivery, on quick-turn projects.

. Organize all phases of the Trimester planning with the HUSA POS Manager,

Heineken's procurement team and the internal G2 creative account and

teams.

. Negotiate contracts with suppliers to confirm competitive pricing and

secure quality merchandise and POS while ensuring brand equity.

ALCONE MARKETING GROUP, Darien, CT

June 2004 to October 2008

Sr. Manager, Promotional Merchandise

Pernod Ricard:

Researched, presented, and developed custom promotional VAP Packaging and

Premiums for Pernod Ricard USA Brand teams. Brands included: Chivas

Regal, Wild Turkey, Stoli Vodka, Martell Cognac.

Functioned as the main liaison between agency and client for development

and rollout Account specific programs.

Managed the Pernod Ricard USA Merchandise Catalog for two years. This

included inventory management, sourcing and recommendation of new items and

presenting to brand directors for approval. Developed on-line catalog

updates as well as email blasts/communication pieces to encourage sales

from field personnel.

Supervised Account Coordinator in the quoting and production of Pernod

Ricard Field Sales and Travel Retail Division requests for ad-hoc Point-of-

Sale and merchandise needs.

Liaised between customer service staff to facilitate inventory and

distribution control.

Heineken USA:

Main liaison between agency and client with regards to trimester

development, regional and National Account projects.

Recommended and developed Brand relevant POS and Merchandise to ensure

successful programs. Presented ideas to Merchandise and Channel Marketing

Teams at Heineken USA. Annual volume of sales $3MM in POS and $1MM in

Merchandise.

Managed team with sourcing and recommending promotional merchandise as

needed across all of Agency's client roster, which included estimating,

invoicing and budgeting Point-of-Sale Printed Materials, as well as,

promotional merchandise.

Negotiated with suppliers and coordinated with logistical providers to make

certain delivery of goods arrived into warehouse on schedule and on budget.

Assisted the procurement team in streamlining vendors to achieve cost

savings amongst POS elements.

Participated with the account team and agency partners in developing Dos

Equis Summer Programs for 2008. This included developing appropriate

thematic merchandise and attending monthly agency meetings.

Donna L. Scarpelli

Page Two

RYAN PARTNERSHIP, Wilton, CT

March 2000 to June 2004

Premium Manager - Heineken USA Team

Sourced, recommended, and quoted all premiums for the Heineken USA brands,

including Heineken and Amstel Light Brands, and presented to client for

their Trimester and Merchandise Catalogs.

Participated in the development of the Heineken USA proprietary on-line

portal and assisted in the implementation of the merchandising process.

Organized all phases of Trimester Merchandise planning with account and

print teams.

Summarized inventory reports and made reorder recommendations to Heineken

client for their on-going merchandise store.

Implemented contracts with suppliers to confirm competitive pricing and

secured quality merchandise on all premiums while ensuring brand equity.

Managed suppliers and worked with logistical providers to make certain

delivery of merchandise arrives into warehouse on time and on budget.

Liaised between creative and account teams to facilitate project flow of

art and graphics for production of merchandise.

Coordinated special regional projects as requested with account and

creative teams.

. Responsible for estimating, invoicing and budgeting promotional

merchandise for all other Ryan Partnership clients, such as Unilever,

Subway, and Nestle Waters.

. Supervised and trained premium coordinators and freelance personnel.

Associate Program Manager

. Implemented and managed on-site execution of two NASCAR hospitality

events.

. Liaised between creative team and client for all AT&T collateral and

direct mail.

. Responsible for project estimating, invoicing, budgeting and

profitability of AT&T

Prior Work Experience:

ANDOVER MARKETING Fairfield, CT Office Manager

July 1996 to March 2000

CHESLOCK, BAKKER & ASSOCIATES, INC. Stamford, CT Office Manager

May 1994 to July 1995

RYAN PARTNERSHIP Westport, CT Office Manager

November 1986 to May 1994

Computer Skills:

Proficient in Windows and Macintosh platforms, including Microsoft Word,

Excel, and PowerPoint.

Contact this candidate