Marketing Development

Raymond James McGlamery

**** ***** **** . ******, ** 78733 . 512-***-**** / 512-***-**** ?

*******.*********@*****.***

Professional Summary

Accomplished executive with deep experience in large corporate

infrastructure and start-up organizations. Results-oriented, energetic

theorist with long success record in charge of planning and execution of

business development paradigms and diverse marketing programs for a wide

variety of projects including music/entertainment ventures, web marketing,

new technologies and consumer goods. Excels in forging relationships

necessary to move business forward. Adept at problem-solving in a fast-

paced environment. Key skills include:

Strategic Marketing Strategic Vision/Mission Business Development

Partnerships Planning

Imagination Tactical Marketing Plans

Planning/Implementation

Product Branding Media Relations Corporate Identity

Presentations Trade Shows and Interpersonal

Conferences Communications

Employee Relations Business Model Development Strategic Thinking

Career Highlights

Created Business Development Paradigms. For three companies, took existing

products/services to high levels of success with new models of Business

Development. Created multi-channel exposure metrics and multi-level product

offerings through expansion of existing one-dimensional efforts.

Launched Consumer Product Line. Took product from prototype through

manufacturing and international retail distribution including management of

logo creation, packaging design and advertising. Recruited and managed

staff and engaged all aspects of partners in the creative process.

Crafted Business Plans. Designed and authored business plans for two start-

up companies for investor, bank and marketing presentations. Created

standing corporate structure with plans and analyzed the future growth

strategies through meaningful planning.

Supervised operations. Directed staff, conceived corporate identity and

marketing name, identified points-of-entry into marketplace and improved

logistical systems. Headed all areas of the company and set priorities

accordingly. Company has an identity and is well-known in audio circles

ready to adapt to the new audio paradigm with a marketing strategy to

match.

Developed Web 2.0 strategies and partnerships. Identified new ways to

create exposure and traffic flow to respective sites/promotional programs.

By identifying meaningful and strategic partners and marketing strategies,

assisted in pushing consumers towards the products by accessing 93 million

subscribers. Start-up business went to $6 million in first year revenue in

8 months.

Increased exposure through partnering. Worked closely with multiple

companies for partnering for marketing strategies to maximize exposure.

Greatly successful campaigns with US Music Corp./Washburn Guitars and JVC

for artists strategic partnering and mass exposure.

Created marketing plans for product releases. From the beginning of the

recording process, created full spectrum marketing and promotion plans for

musical artists, treating artists as brands. Working closely with labels

and web partners, recruited strategic partners and built marketing plans

inclusive of all payers and all aspects of release plans.

Work Experience

Dare Music Group, LLC Austin, TX (2008 - Present)

Business Development/Marketing Consultant/CEO

Provided leadership while building a team to take guitar accessory to

international distribution. Constructed and wrote business plan and

directed partners in branding and marketing to massively successful launch

of revolutionary guitar accessory.

SurroundPhones Holdings, Inc., New York, NY/Austin, TX (2007-2008)

Business Development/Marketing Consultant

Built team of brand builders, content acquisition representatives,

financial advisors and investors to create a new company with presence in

the audio technology marketplace. Established contacts with leaders in

music, film and television audio field and successfully created

partnerships for getting technology heard and applied. Conceived and

presented marketing plans to accompany technology.

Zen Media Group/YouCast Corporations, Brooklyn, NY (2006-2007)

VP Management/Business Development

Created marketing programs. Recruited clients as well as new companies for

strategic partnerships. Developed Web 2.0 marketing strategies for clients

and multi-level marketing strategies for musical artists.

Warner Bros/Reprise Records, Los Angeles, CA/New York, NY (1999-2006)

VP Rock Promotion

Created and executed promotional marketing plans for musical artists. Led

team of 15 regional reps to build successful campaigns for artists leading

to multi-million CD/unit sales. Served as primary liaison between company

and artists while co-creating album concept, marketing plans, promotional

activities and partners for record cycles. Worked closely with broadcast

companies for radio strategies to maximize exposure.

Education

University of Texas at Austin-Communications Major with English minor

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