Sales Marketing
Resume:
Michelle D. Garber
**********@*******.***
Profile
Accomplished marketing, business development and sales leader with a proven
history of meeting and exceeding sales and marketing goals. Innovative
leader with extensive management, sales, advertising, marketing and new
business development abilities. Experience in developer/real estate, hotel
and financial industries. Relationship builder with experience in ---
growing the business. Self-motivated, team-oriented and committed to
quality work performance. Excellent interpersonal skills, Works well with
people at all levels especially with key decision makers.
Professional Experience
EuroGroup International, Miami, FL
Vice President,
Sales and Marketing
April 2008-Current
Successful achiever with a proven track record of meeting aggressive sales
and growth targets-has the "know how" to drive the business forward.
Responsible for generating highest sales in the company history. Increased
sales by more than 60% to prior year.
Execute and maintain an aggressive marketing plan to develop relationships
with key developer/owners, construction management companies, architects,
designers and other business to sell the companys' product.
Identify opportunities and sales leads through industry reports, referrals,
and networking within the industry on a regional, national and global
level.
Business Development-- recognize partnership opportunities with similar
companies to exchange leads and contacts and go into projects as a "team
approach" to ensure being awarded a contract.
Created new marketing packages design and advertising to be used globally
in both commercial and retail sales.
Follow industry trends to identify and target new markets and become an
active participant with the end goal of going after new projects.
Responsible for all marketing and advertising campaigns as well as execute
and oversee agencies and vendors for organizations' many brands.
Manage sales team and administrative assistants for the department.
Turnberry Associates, Aventura, FL
Residential Marketing Communications Director
July 2004 - July 2008
. Plan and direct all aspects of marketing policies, objectives and
initiatives.
. Handles all aspects of branding, imaging, and media relations.
. Supervise and oversee advertising agency and advertising placement in
print, outdoor, television and magazines.
. Responsible for the creation, positioning, branding and packaging of
projects both in-market and key feeder markets.
. Oversees and creates all website design and copy for each residential
property and corporate website.
. Tracks and identifies changes in marketing environment.
. Evaluates, adjusts or redrafts the organization's marketing plans for
residential properties.
. Works with sales directors for each property and provides the tools
needed to assist in sales efforts.
. Plans and executes grand opening galas, broker events and client events
in-market and around the country.
. Supervises the design of e-mail campaigns and oversees tracking of
campaigns as part of sales and marketing efforts.
. Supervises public relations agencies and ensures proper
coverage/positioning of each property.
. Writes and oversees quarterly newsletter.
. Works with outside vendors, partners (hoteliers) and sponsorship programs
to ensure integrity of the corporate identity.
MetroBank of Florida, Miami, FL
Assistant Vice President, Marketing & Public Relations Director
July 2001 - June 2004
. Created marketing plan for bank's products and services, increasing
awareness and new customer base.
. Researched and surveyed competition, targeted new business and tracked
results.
. Wrote all internal and external communications for bank including
employee and client newsletters, advertisements, brochures, direct mail
and strategic marketing plans.
. Launched and introduced on-line banking.
. Maintained and oversaw marketing budget.
. Organized and created special events on behalf of bank for high-end
customers.
. Served as company spokesperson. Wrote all press releases pertaining to
bank and holding company.
. Wrote and designed annual report.
The Related Group of Florida, Coral Gables, FL
Marketing Director February 2000 - July 2001
. Responsible for all phases of marketing and management of lease ups and
sales for a portfolio of eight high-end luxury apartment and condominiums.
. Continually followed market trends, shopped competitors and made
recommendations based on findings.
. Created and supervised all advertising, event planning, media
opportunities and public relations.
. Developed comprehensive marketing plans for eight properties.
. Analyzed markets and competition.
. Oversaw administrative staff of three and a marketing outreach
coordinator to ensure goals and objectives were reached.
. Oversaw and continuously sought media/public relations opportunities.
. Planned and organized broker events. Prepared, planned and organized all
events for CityPlace, a 72-acre residential and retail urban center in
West Palm Beach. Planned on-going events to generate interest in the
residential and retail portion of CityPlace.
. Scheduled events with city officials and sponsorships with retail
tenants.
. Purchased all media for print, broadcast, radio and internet.
. Served as company spokesperson.
Kreps/DeMaria/Triester Public Relations Agency, Coral Gables, FL
Senior Account Executive
May 1999 - February 2000
. Wrote copy for collateral/marketing materials, worked with advertising
agencies on behalf of clients on design and layout of advertising;
purchased and placed media buys and developed marketing plans. Handled
all aspects of branding, imaging, and media relations. Crisis
communications planning.
. Handled all press releases, media pitching and placement on behalf of a
variety of clients. Scheduled and coordinated FAM tours; wrote newsletters
for clients; served as spokesperson for clients as needed. Sought
opportunities for sponsorships; handled internal and external activities
for clients.
. Worked with budgets for advertising and event planning on behalf of
clients.
. Major real estate and hotel clients included Fisher Island, Hotel Inter-
Continental for Florida and the Caribbean; Deering Bay Yacht & Country
Club (WCI properties), Jupiter Yacht Club, Heron Bay, Tiburon Spa & Golf
Community, Luxcom Homes, Lowell Homes, Zuckerman Spaeder Law Firm and
Jackson Memorial Foundation. Continually looked for opportunities to
market and promote clients to the appropriate media and trade industry.
University of Miami, Coral Gables, FL
Media Relations Officer January 1996 - May 1999
. Responsible for placing calls to media outlets, both print and broadcast,
selling and pitching story ideas for the Schools of Music, Theatre,
Architecture, Wellness Center, Student Affairs and Lowe Art Museum. Built
relationships to bring visibility to these programs on a local, regional
and national level.
. Consulted with Deans, Vice Presidents and faculty members on the
importance of selling marketing/public relations perceptions. Purchased
and developed advertising for each school on various projects. Negotiated
sales contracts with advertising vendors on behalf of the university.
. Served as spokesperson and liaison with community for each school. Worked
with high-level donors of the University on various events and publicity.
Memphis Brooks Museum of Art Memphis, TN
Deputy Director, Media Relations June 1994 - January 1996
. Writer and spokesperson, in charge of promotions for the museum.
Solicited and worked in conjunction with fundraising department to secure
media (in-kind) sponsorships for various programs.
. Worked with major corporations for funding of marketing of exhibitions.
. Supervised all layout and design for advertising, brochures and marketing
collateral for institution.
. Responsible for budget allocations for media/advertising.
First National Bank of South Miami
Marketing Coordinator & Gallery Director August 1990 - January 1994
. Served as bank representative to develop community relations strategies
and opportunities with various organizations in community.
. Developed marketing programs and materials to create customer awareness
regarding the bank's products and services. Responsibilities included
administration, management operations, and planning of special events.
Developed annual marketing budget.
Memberships Education
Zoological Society (2001-current) Florida International University,
1992
Lotus House 2010 Bachelors of Science
Miami Chamber of Commerce 2009 Business Marketing/Public Relations
Public Relations Society of America PRSA (1996-current)
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