Sales Marketing
Resume:
Clark DesSoye
Phoenix, AZ 85044
602-***-**** (cell)
************@***.***
Summary
Seasoned Marketing Professional with demonstrated success increasing sales
and brand loyalty while reducing marketing costs through:
Team Leadership & Development Presentations
On-Time, On-Budget Project Delivery Marketing Collateral Design
Innovative Strategies Cross Functional Collaboration
Professional Experience
United Business Media LLC (UBM), New York, NY 2000-2010
UBM (formerly CMP Media) is one of the top technology publishers in the
world.
Director of Internet Marketing
0. Launched two regional versions of our Call Center event which have been
profitable since 2002.
0. Led team in creating an east coast version of our premier trade show
(Computer Telephony) that surpassed attendance projections by more than
10k and exhibitor participation by 35%.
0. Created a dynamic, interactive Web presence for three technology
industry trade shows (with a budget of less than $15k); saving each show
more than $60k in annual web-site hosting and database maintenance fees.
Today, 30+ annual events use the site to create content, pricing and
schedules. It also provides up-to-the-second registration reporting tools
for making better decisions throughout the promotional cycle for each
event, increasing the efficiency of marketing efforts.
Technology Marketing Corporation (TMC), Norwalk, CT 1998-2000
TMC is a privately held publishing company serving targeted technology
markets.
Marketing Director
0. Led and developed marketing team (with an annual budget of more than $6
million) that grew the circulations of two technical publications by 15%
annually and increased trade-show attendance by more than 20%.
0. Launched successful east and west coast versions of a new trade show
that doubled the company's events portfolio.
0. Decreased annual marketing costs 25% each year by shifting marketing
resources away from traditional media into new media.
0. Managed the development, implementation and analysis of market research
surveys and studies to locate new, high-potential markets, increasing
exhibit sales while reducing sales support costs.
IEEE Communications Society, NY, NY 1992-1998
IEEE is the world's largest professional engineering association, a non-
profit organization that specializes in the publication of technical
periodicals, journals, magazines and books for electrical and electronics
engineers.
Marketing Manager
0. Introduced effective on-line conference registration forms, resulting in
a 15% increase in conference attendance while reducing marketing costs by
10 to 25% per event.
0. Led the membership development team in realizing a steady 5% growth in
paid annual membership throughout a period of industry downsizing.
0. Trained and mentored staff on the use of desktop publishing and Internet
software programs, saving more than $100k annually in technology and
design consulting fees.
Resume of Clark DesSoye, Continued
Intertec Publishing Corporation, New York, NY 1990-1992
Marketing Copywriter
0. Managed the budget and production of media kits, sales promotions
materials and client newsletter (for magazines and seminars), maintaining
steady 5% growth in advertising/exhibit sales revenue throughout my
tenure.
0. Collaborated cross-functionally to optimize the design, production,
distribution and results tracking of marketing materials, growing
readership of three trade publications by 5 to 20% per title each year.
New York Life Insurance Co., NY, NY 1986-1990
Promotions/PR/Speech Writer
0. Created and implemented strategies for the successful new product
introduction of Long Term Care Insurance which is still one of the
company's leading products 20 years later.
0. Provided sales and marketing support to the national sales force of
3,000+ agents, working out of 400+ offices, during record-setting sales
years through sales contests, product materials, client financial
analysis reports and public relations events.
0. Managed production of the 1989 Annual Report introducing the company
slogan that remains the cornerstone for all its advertising today: "The
Company You Keep."
Education
BA in Philosophy and Political Science, State University of New York at
Buffalo; graduated cum laude.
Professional Development
Extensive hands-on experience with various software programs (PC and Mac),
including:
. Microsoft Office suite: Word, Excel, PowerPoint, Outlook.
. Development platforms like Visual Basic, .NET, C#, SQL, mySQL, ASP, html,
XML, JavaScript.
. Graphics and page-layout programs such as PhotoShop, Illustrator, Quark.
. Other database, spreadsheet and word-processing programs
Certification
2310 Developing Microsoft ASP.Net Web Applications Using Visual Studio .NET
Relevant Skills
0. Staff Management: Hired and supervised direct-report staff members
(e.g., circulation managers, marketing managers, art directors, and
project managers) as well as other professional and support staff,
freelancers, PR firms, advertising agencies, telemarketing, research and
other vendors.
0. Project Management: Proposed, budgeted, scheduled, implemented, tracked
and analyzed the results of marketing programs (with budgets from $1k to
$6m+):
. Used innovative marketing and sales support initiatives to improve ROI
(return on investment) across the board.
. Created and implemented strategies for new product introductions,
circulation and audience development, and advertising/exhibit sales.
. Employed new and traditional media to meet marketing goals, including
direct mail, telemarketing, print, radio, TV, email, banner ads.
. Wrote speeches and audio/visual presentation scripts (both
informational and promotional) for top company executives (including
President, CEO, Chairman) for presentation to various audiences,
including the general public, specific market segments, company
employees, sales representatives, board directors.
. Researched and interviewed experts to transform technical information
into readable brochures, catalogs, annual reports, scripts, speeches,
newsletters and trade journal articles.
. Prepared materials for printing or placement, as per requirements.
. Selected and bought mailing lists, printing and mailing services.
. Composed print, radio, TV and direct mail ads, public relations and
other promotional materials for retail, service, non-profit and
business-to-business organizations.
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