Project Manager Sales

Corina M. Alvarez

*** ***** **** **. ***********@*****.***

Apartment #508 305-***-**** Mobile

Key Biscayne, FL 33149

Senior-Level Bilingual Marketing Communications Professional

USA Today called me "the new face of the American

workforce." Proven bilingual marketing communications

professional with 15 years of experience leading

strategic marketing programs, branding, messaging, public

relations, creative development and strategic

partnerships.

Areas of Expertise:

Media Relations Financial Services

Partnership Development Healthcare

Internal Communications Nonprofits

Community Outreach Travel and tourism

Social Media U.S. Hispanic and Latin

America

CAREER PROGRESSION

New England Financial, a MetLife Company, Miami, FL

Marketing consultant to top producer, 2009 - present

Multicultural Marketing Director, 2008 - 2009

. Increased South Florida Multicultural budget by 50% in one year.

Allocated budget to support sales growth.

. Developed business plan to launch newly-created PR and advertising

campaign to boost brand recognition and recruiting efforts.

. Implemented grassroots tactics to increase presence by teaming with

chambers of commerce and organizations with similar goals.

. Recruited 6 high-performing financial advisors through talent acquisition

and business development programs.

. Collaborated internally and externally on development of company vision,

sales force recruitment and communications strategy.

GRUPOUNO, integrated marketing communications agency, Coral Gables, FL

Director of Integrated Marketing, 2007 - 2008

. Grew Jackson Memorial Hospital's International business through

development of events, bilingual advertising campaigns, bilingual website,

media relations outreach, and through interviews with clients in Latin

America and the Caribbean.

. Managed day-to-day business for Jackson Memorial Foundation and developed

new corporate identity, advertising materials, new website and collateral

materials for the general and U.S. Hispanic markets.

. Generated awareness for Kids Hope United by developing a presence in the

South Florida community through advertising campaigns, events, and media

outreach. Acted as host on local TV show for Kids Hope United.

. Developed integrated marketing campaigns for Kingston Technologies in

Latin America through retail promotions.

FOSTER CARE REVIEW, nonprofit, Miami, FL

Director of Community Relations, 2005 - 2007

. Increased individual donations by 121% in one year through numerous

fundraising events. Collaborated with board of directors, attorneys and

executives to fundraise. Partnered with White & Case, worldwide law firm,

for a cause-marketing grant to initiate new opportunities.

. Directed and managed successful events increasing revenues 27% over the

previous year. Negotiated sponsorship opportunities to finance events.

Recruited high profile personalities as speakers for events.

. Generated awareness through key messages by writing, pitching and

distributing news to targeted media. Performed as a spokesperson for

Foster Care Review on NBC 6 local TV show.

. Collaborated on United Way's fundraising campaigns; spoke on behalf of UW

to different companies in the South Florida community.

CORAL COMMUNICATIONS LLC, Hispanic marketing services, Arlington, VA

Founder, 2003 - 2005

. Led integrated communication strategies for clients targeting U.S.

Hispanic market (GMAC, Department of Labor - Organization of Security and

Health Administration, Ogilvy Public Relations, Hispanic Magazine, Fannie

Mae Foundation, American Red Cross, and Sears).

. Implemented strategic consulting, branding, media relations, press

material production, and crisis communications.

. Cultivated new business.

LATINA Style, Hispanic women's magazine, Washington, DC

Director of Sales, 2002 - 2003

. Initiated relationships that led to key partnerships, increased

advertising sales, circulation, and sponsorships.

. Negotiated and drafted new business proposals and pitch letters.

. Served as the Project Manager for numerous events. Responsibility

included managing the team and ensuring that tasks and deliverables were

executed on time and under budget.

DESPEGAR.COM, Ibero-American Online Travel Site, Miami, FL

Regional Public Relations Manager, 2000 - 2001

. Planned and executed cost-effective marketing programs: events, media

relations, product launches, trade shows, speaking engagements, community

relations, and strategic partnerships in 9 countries (7 in Latin America,

Spain, and the United States).

. Managed regional communications budgets and PR agencies in nine

diverse markets.

. Partnered with CMO to service internal and external clients: (pan-

regional marketing managers, business-to-business directors and strategic

partnerships) to develop PR programs that accelerated the company's high

growth in our target markets.

EDUCATION

FLORIDA INTERNATIONAL UNIVERSITY, Miami, FL

Masters of Science, Integrated Communications, Advertising & Public

Relations, 1998

Thesis: Managing Growth in Marketing Communications Agencies in Dade

County.

Kappa Tau Alpha National Honor Society.

GEORGE MASON UNIVERSITY, Fairfax, VA

Bachelor of Arts in International Studies, 1992[pic]

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