Sales Marketing

ROGER P. RIVA

Address: **** * ******* **, **********, IL 60540

Cell: 630-***-**** (Primary contact number) E-mail:

*********@*****.***

Home: 630-***-**** (Secondary contact number)

LinkedIn URL: http://www.linkedin.com/in/rogerriva

Target Career Path

"I'm an advertising and marketing communications senior change leader

seeking an opportunity to provide executive-level management of B2B/B2C

agency program deliverables within multiple categories, channels or new

business development. My goal is to team up with a creative, high energy,

optimistic executive team to chart the strategic course for an

organization; crack the audience/customer code; define the brand/value

proposition; present creative ideas that no one else has imagined; impact

and influence the prospect's decision in favor of the client; and, more

importantly, defuse competitor strategies. I have a passion for

excellence, a make-it-happen attitude, outstanding customer service skills

and an innate ability to communicate at all levels within an organization."

Relevant Capabilities

. I develop, manage and execute award-winning B2B/B2C advertising and

marketing communications campaigns that capitalize on opportunities,

effectively meet specific marketing objectives and have directly

generated a 30%-65% average total ROI in the form of sales revenues,

client market share and repeat customer business for current and new

clients.

. Directly responsible for each aspect of the client program's development

and implementation - P&L oversight, forecasting of sales revenues and

profit goals related to the advertising and marcom programs, market

research, creative design and development, distribution and marketing

channel considerations and ongoing competitive market intelligence.

. I possess an innate ability to "assess the competition" in order to"

defuse competitor strategies". My goal is to present ideas that no one

has ever imagined and build the strongest possible marketing and

creative strategies through strong analytics, project metrics and

leveraging of customer insight to keep the competition "guessing".

. My biggest asset is an ability to cultivate and maintain strong

relationships with executive level client, trade, sales and marketing

teams.

. 15+ years in the role of top-tier executive leader in an agency,

including experience in managing and overseeing advertising, promotion,

media, creative, writing and direct marketing programs with national

brands.

. Establish and manage new client engagement from initial client contact,

to defining scope of work, preparing proposals and negotiating fees, and

recommending staffing structure to support new business initiatives.

. I have consistently demonstrated long-term agency program/project

ownership with executive level marketing and sales base to show agency

thought leadership as a consultant.

. Highly successful strategist in selling new business efforts with current

and new client prospects, provide clear and relevant service offerings

based upon integrated marketing services mission, culture and care. Also

provide a clear path for agency team to carry out these directives.

. Provide and implement thought leadership as the face of the agency to the

client executive-level sales/marketing groups while managing the wider

internal agency departments.

. My focus is aimed on the financial health of multiple clients, new

business development, proactive associate career path development and

agency product innovation.

. Highly effective at recruiting, hiring, training and developing direct

reports.

. Creative self-starter with strong organization, negotiation and problem

solving skills.

. Excellent written and verbal communication skills.

. Committed leader who can balance multiple programs and direct resources

appropriately.

. Flexible and adaptable to change.

Relevant Deliverables

. Successfully launched two B2B/B2C advertising and marketing

communications start-ups with a total of 18 clients in 22 industry

markets of opportunity and revenues of $14.5 million.

. My client programs have been honored with more than 350 Top in Industry

Advertising Brand Awareness/Recall Effectiveness/Readership awards.

. Achieved 100% client retention rate over an eight-year period with each

organization.

. Developed and patented a "Closed Loop Marketing" Model which establishes

realistic parameters for every client program which are necessary to

track customer prospects from their initial inquiry through their final

purchasing decision, while providing measurable ROI forecasting and

revenue reporting for every client advertising and marketing dollar

invested.

Professional Experience

1997 to Present ASM, Inc. President/CEO

NAPERVILLE, IL. ASM provides full-service integrated advertising,

marketing, marketing communications, direct marketing and sales support

program services directly to B2B/B2C clientele. I serve as a General

Marketing Counsel, providing expertise in all facets of integrated

marketing and advertising; new product market development; sales support

programs; market research and analytics; creative development &

production; media analysis, procurement and relationship management.

Agency has outsourced relationships with 100+ domestic and global outside

vendors specializing in the areas of production, website development,

media, and in-field market research. Supervise 10 and up to as many as 60

outsourced vendors on client projects.

1995 to 1997 W.R. Meadows, Inc. VP, Marketing

ELGIN, IL. I agreed to a 2-year commitment with this Construction

Chemical Products Company to serve as their VP Marketing after they

agreed to acquire Meck, Riva & Associates, Inc. to function as their

internal marketing group. I worked directly with the VP of Sales, VP,

Product Development, the company's Chairman and CEO to establish

turnaround product marketing platforms for 350 products, including

product packaging, pricing and improved distribution channels to better

service key markets of opportunity and product market positioning.

Directly accountable for all product creative marketing, including

cataloging, sales support programs, branding and digitally communications

including new working website www.wrmeadows.com, that provides instant

access to key product and specification data for Meadows customers,

distributors, architects and designers. Developed a global integrated

marketing communications program that supported the company, its products

and services. Increased brand awareness across all markets of

opportunity by 60%, customer/prospect leads by 45%, sales for existing

products by 40% at the distributor level, and sales to the government

market by 30%. Resulting revenues increased $17,000,000 during this

period. Managed a marketing staff of 18 direct reports.

1984 to 1995 Meck, Riva and Associates, Inc. President/CEO;

COO;

VP, Creative Director;

VP, Account Management

NAPERVILLE, IL. Collaborated with clientele executive management teams

to strategize winning creative advertising, integrated marketing

communications, direct marketing, direct response and sales support

promotional campaigns and execution approaches for 12 agency clients.

These programs generated between 45,000 and 62,000 prospect leads

annually over a 10-year period. Total annual client revenue generated

that was directly attributable to these winning marketing programs was

$80,000,000 over 12 accounts. Developed and patented the 'Closed Loop'

Marketing System, which provided clients with an innovative marketing

model to build brand awareness and generate greater customer prospect

leads from all integrated marketing, advertising, direct marketing,

direct response and sales support programs. System served as a key

selling point for new business due to its success in attaining measurable

growth for clients while building credibility for the agency. Led agency

executive team in new business development. Grew account list from 1 to

12 full-service accounts; achieved annual agency operating revenues of

$7.5M in first five years. Established long-term relationships with

clients, which facilitated ongoing business and client retention. Gained

valuable experience in 22 business/industry market segments during

tenure.

Educational Background

Bachelor of Science in Integrated Marketing Communications; Oral Roberts

University - Tulsa, Oklahoma

Technical Proficiencies

Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

Professional Affiliations

Chicago American Marketing Association; ExecuNet Executive Suite Group;

LinkedIn; Ask Liz Ryan Virtual Network Group of Executive

Professionals; Naperville Chamber of Commerce; Naperville Executive

Roundtable Club; ORU Golden Eagle Alumni Association

Qualified references, industries served, clients and additional

work history are available upon request.

Contact this candidate