Sales Account Executive

Todd Grill

* ******* *******'s Lane, Fort Salonga, NY 11768

631-***-**** // ********@*****.***

Digital Sales professional

Strategic B2B and B2C Selling and Account Management

Accomplished Digital Sales Professional with extensive experience in

display, lead generation, email, sponsorships, and acquisition in the

finance, travel and retail verticals. Succeeded in building a network for

Alloy and expanded the network for Opt-Intelligence. Proven ability to

develop and maintain strong relationships with high level decision makers

while consistently outperforming sales goals.

PROFESSIONAL EXPERIENCE

Alloy - Digital media and marketing company targeting teens and young

adults 2009 - 2010

Business Development/Sales

Launched network business by adding new website partners as well as new

advertisers. Executed agreements with 15 new partners. Generated 8 times

the impression level from company sites and increased advertisers from 16

to 43. Called on major brands to build network for up sell platform.

< Established relationships with major brands including Apple, Disney,

Expedia, Fandango, Gamefly, Gap, Hotwire, Netflix, NY Times, Real

Networks, Systemax, Vistaprint and Zappos.

< Executed contracts with 43 new advertisers which represent an increase of

170% from the existing pool of advertisers.

< Signed deals with 15 new website partners totaling 16 million

impressions.

< Cultivated custom up sell business by identifying partners that would

best fit the company strategy for Alloy, Inc.

< Developed proposal templates, presentation templates, strategy dock

templates and mock ups for each web site that we presented to (132+).

Monster Worldwide, NYC.

2007 - 2009

Account Executive

Managed two of the company's largest clients (LendingTree - $1.25M annual

sales and Bank of America $800K). Cultivated relationships with direct

clients and major agencies.

< Sold to fortune 500 companies including AICPA, Bank of America, Chase,

Citibank, iFreedom Direct, Lending Tree, Nielsen, P&G, Wachovia and Wells

Fargo.

< Sold to agencies including Avenue A, Carat Fusion, Digitas, Grey

Interactive, IMC2, Initiative, MEC Global, Omnicom, Ogilvy, and Starcom.

< Increased revenue year over year by 16% (while industry revenue dropped)

by up selling base customers and adding new clients to customer mix.

< Sold complete portfolio of products - display, sponsorships, email,

newsletters, lead generation and off-line products as well as the Monster

network of properties - Affinity Labs, Fastweb, Military and Tickle.

< Sold largest ever hybrid (offline/online product) program - Making it

Count - for $250k to Media Edge.

< Cultivated business through extensive relationships with Directors, CMO's

and other Media Management at major companies.

< Develop formal proposals and presentations in response to media agency

RFP process.

Todd Grill Page Two

Opt-Intelligence - Digital Lead Generation Platform.

2006 - 2007

Senior Account Executive

Sold company's on-line lead generation platform to ad agencies and direct

clients. Negotiated distribution agreements with publishers.

< Sold lead generation platform to prospects as well as existing clients

to lead buyers internationally.

< Negotiated deals with publishers including Real Age and Planet Jam

Radio to increase distribution of advertisements.

< Grew sales revenue by 17% annually.

Aptimus - Digital Lead Generation Platform. 2005 -

2006

Director of Sales

Sold company's on-line lead generation platform to ad agencies, direct

clients, and ad networks. Telemarketing, prospecting, cold calling,

customer needs analysis, negotiations and contracting.

< Sold company's lead generation platform to ad agencies and direct

clients such as Schering-Plough, Proctor and Gamble, Nature's Bounty,

Bookspan and UOP.

< Increased sales revenue quarter to quarter by 15%.

< Developed category specific business plans and aided in sales planning

for top online spenders.

< Marketed network offers to non network publishing partners and

agencies.

Transriver Marketing - Traditional Marketing Company.

1996 - 2005

Senior Marketing Manager

Sold the companies secured destruction services to companies. Created,

implemented and monitored marketing plan.

< Called on fortune 500 companies, primarily within the healthcare and

beauty industries such as Bayer, Estee Lauder, J&J, Pfizer, and

Novartis.

< Worked cross functionally with all internal departments including

environmental, safety, operations and management to develop programs

for the secured destruction business.

< Developed SOPs and marketing plan for Secure Destruction Division

< Exceeded revenue targets annually by developing new markets.

EDUCATION AND PROFESSIONAL DEVELOPMENT

Masters in Finance - Hofstra University 2001

B.S. in Management/Psychology - Lebanon Valley College 1989 (Presidential

Scholarship Awardee)

Completed 15+ courses in subjects including:

. Leadership (Center for Creative Leadership)

. Expert Selling Strategies

. Time Management

. MS Office: Word, Excel, PowerPoint, Salesforce

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