Sales Representative Director
Resume:
Matthew T. Schroeder
W** N*** Madison Avenue Cedarburg, WI 53012 262-***-****
abl4ak@r.postjobfree.com
In Less Than 50 Words
My 25-year journey through mass communication has weaved its way from cut-
and-paste layouts and proportion wheels to digital video and Web 2.0.
Adapting to and growing with these changes is exciting, but never obscures
this fact -- newfangled technology flops without a foundation of clear,
concise, engaging messages.
Public and Media Relations Summary
Developed and maintained strong relationships with sports, news and
entertainment media throughout southeastern Wisconsin to secure player and
coach appearances and story placement for the Milwaukee Wave. Organized and
led press conferences and media day events for the retirement of Wave
legend Michael King, Wave ownership changes, the Xtreme Soccer League
launch and the 2008 and 2010 MISL Championship Games.
Created Milwaukee Wave's "Community Now Senior Soccer All-Stars" game in
association with Community Now newspapers (2008-09 and 2009-10 seasons).
Relationship included extended editorial and advertising support within
Community Now newspapers and tape-delayed game broadcasts on Time Warner
Sports 32 and Wisconsin On Demand.
Served temporary assignment for U.S. Soccer Federation as U.S. futsal team
press officer at CONCACAF Championships in Guatemala City, Guatemala (May-
June 2008). Wrote all press releases, started a YouTube.com channel and
helped U.S. player Denison Cabral start a futsal blog. Also "won" a bronze
medal.
Conceived and executed the "Beach Soccer Xperience," a two-game beach
soccer exhibition series between the Milwaukee Wave and Chicago Storm in
June 2009. The Milwaukee game was produced by Time Warner Sports 32,
generated news and TV coverage and cost less than $1,500. Games in
Milwaukee and Racine are scheduled for 2010.
New Media Summary
Guided Milwaukee Wave Professional Indoor Soccer into the new media age by:
o Integrating video into milwaukeewave.com and launching YouTube
channel. Editing and uploading more than 130 videos with more than
302,000 views since February 2007.
o Launching Facebook fan page, Twitter account, Wordpress blog and
Linked In group in a comprehensive social media effort.
o Directing makeover of milwaukeewave.com for 2009-10 season, with
cooperation of Infinity Pro Sports.
o Coordinating leaguewide webcasting in the 2008-09 Xtreme Soccer
League season, negotiating and executing pact with B2 Networks.
Generated thousands of dollars in extra revenue for Ozaukee County News
Graphic by conceiving plan to post archived digital newspaper photos online
- including many not appearing in print - for reprint sales.
Led News Graphic into video storytelling via web. Worked with company's
technical director on hardware and software issues, filmed and edited first
videos, trained other staff on the process.
Relevant technical skills include use of digital video cameras, iMovie and
Vegas Movie Studio editing software, content management systems, and HTML
coding.
Writing Summary
Two-time winner of the C.W. Brown Award for Editorial Writing from the
Wisconsin Newspaper Association (2003, 2006).
Won first place in Wisconsin Newspaper Association Better Newspaper Contest
for sports columns (2000).
Two-time runner-up in Hoosier State Press Association contest for sports
column writing (1997, 1998).
Researched, wrote and published my own non-fiction book, "Semi-Football:
Love Stories of the National Amateur Football League," which chronicled
Indiana's best semi-pro football organization. ISBN 0-9654453-0-5.
Broadcast Summary
Executive Producer for Milwaukee Wave broadcasts on Time Warner Sports 32
and online via B2 Networks, as well as 2010 MISL Championship Game on Fox
Sports Wisconsin.
Co-Host and Coordinating Producer for "Soccer Saturday presented by the
Milwaukee Wave" on
540 ESPN, March-July 2010. The weekly one-hour radio show is devoted to all
levels of soccer, with a Wisconsin perspective.
Halftime interviewer for Milwaukee Wave broadcasts on Time Warner Sports 32
and online via B2 Networks during 2008-09 season.
Design Summary
Won first place in Wisconsin Newspaper Association Better Newspaper Contest
for front-page design (2006).
Created marketing fliers, posters, programs, media guides and brochures for
Milwaukee Wave.
Relevant technical skills include Adobe Creative Suite (In Design,
Photoshop, Illustrator) and Quark Xpress.
Et Cetera
Twelve years of management experience.
Public speaking experience ranges from college classes to Tiger Cub troops.
Additional experience in media buying for online, radio and television.
Employment History
Milwaukee Wave Professional Indoor Soccer - January 2007-July 2010
o Vice President of Communications, Milwaukee Wave, September 2008-
July 2010
o Director of Media Relations, Xtreme Soccer League, September 2008-
June 2009
o Director of Media Relations, Chicago Storm, February-June 2009
o Director of Public, Media and Community Relations, Milwaukee Wave,
January 2007-September 2008
News Graphic, Cedarburg, WI - September 2000-January 2007
o Managing Editor, December 2001-January 2007
o Sports Editor, September 2000-December 2001
Freelance Journalist, Cedarburg, WI - July 1999-September 2000
Sports Editor, Herald Bulletin, Anderson, IN - November 1996-July 1999
Advertising Sales Representative, Daily Reporter, Greenfield, IN - November
1994-November 1996
Sports Writer, Chronicle-Tribune, Marion, IN - March 1992-November 1994
Sports Editor, Plain Dealer, Wabash, IN - January 1991-March 1992
Education
Bachelor of Science, Journalism-News Editorial sequence, Ball State
University, Muncie, IN - December 1990
Member Alpha Lambda Delta (freshman honorary, Indiana State University) and
Kappa Tau Alpha (journalism honorary, Ball State University)
References
Peter Wilt, President/CEO, Milwaukee Wave. abl4ak@r.postjobfree.com 414-828-
5425
Mike Lafferty, former Chief Operating Officer, Milwaukee Wave.
abl4ak@r.postjobfree.com 262-***-****
Lance Allan, Sports Director, WTMJ-TV. abl4ak@r.postjobfree.com 414-***-****
> Leah Toohey, Director of Client Relations and Game Operations, Milwaukee
Wave. abl4ak@r.postjobfree.com
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