Executive Marketing

Patrick H. Keaveny

** **** ******, **** *******, CT 06424

860-***-****, ********@*******.***

CAREER PROFILE

Health Care Administration Executive with over 15 years of experience in

fast-paced, growth intensive environments demonstrating a track record of

successful profitability, occupancy increases, productivity improvements,

cost reduction, and quality care performance. Excel at leading people,

setting goals and objectives, with proper follow up and accountability.

Effective executive competencies in all key operational functional areas

including mergers and acquisitions working across the organization to

achieve high levels of excellence. Areas of effectiveness in:

Executive Leadership Setting Corporate Leading Teams

Strategy

Operations Management Contract Negotiations Major Cost Reductions

Marketing and Census Facility Integration Recruiting, Hiring and

Development Training

Program Management Merger and Acquisitions Innovative Programs

CAREER PROGRESSION

JFK Recruiting, LLC East Hampton, MA 2008 to

Present

President and Partner

Berkshire Health Care Systems Pittsfield, MA

Feb. 2009 to Aug. 2009

Interim Executive Director/Administrator

Responsible for the oversight and operations of a 265 bed skilled nursing

facility

Medway Health Care Management Middletown, CT Mar.

1998 to July 2008

DBA as Roncalli Health Care with 26 facilities and 3,000 bed

organization and over $300M in revenue

Executive Vice President

July 2006 to July 2008

P & L responsibility for $150 million dollars, 13 facilities in six

states

V. P. of Marketing and Census Development Portland, CT

Jan. 2004 to July 2006

Responsible for the oversight and operations of all occupancy and

marketing related functions

Regional Vice President of Operations VT, MA, RI, NH,

CT, ME. May 2002 to Jan 2004

Responsible for 8 facilities in 4 states with direct reports of 8

executive directors

Director of Facility Integration Portland, CT

July 2001 to May 2002

Responsible for leading the transition team in the integration of 17

newly purchased facilities

Director of Marketing and Census Development Portland, CT

March 2000 to July 2001 Responsible for

oversight and operations of all occupancy and marketing related functions

Executive Director / Licensed Administrator Cromwell, CT

March 1998 to March 2000

Responsible for 180 bed facility with multiple specialty programs

American Health Foundation Hartford, CT Feb. 1995 to Mar. 1998

Administrator

Responsible for 234 bed facility and a 165 bed facility over the

course of my tenure

EDUCATION / LICENSURE

B. S. Southern Connecticut State University, New Haven CT 1988

Licensed Nursing Home Administration in both Connecticut and

Massachusetts

PATRICK H. KEAVENY

Page Two

Executive Leadership

. Grew a small business from a 2 facility, 360 bed organization into a

multimillion, multi-state 26 facility and 3,000 bed organization.

. Increased revenue and profitability by 4 times, from losing $200k to

making $700K on average per year, as one example, by spearheading

turnaround efforts in facilities that struggled to make profits.

. Exhibited a solid and consistent track record of successfully turning

loss leader facilities into profitable centers/facilities of choice in

their communities.

. Led company renovation projects that comprised of over 38 Million at

an average of over $2 million per facility in capital expenditures.

. Negotiated successful 8 year, 1199 Union contracts, preserving labor

peace and preventing labor strikes.

Business and Revenue Growth

. Increased EBITDAR from $16.2 million to $31.4 million by consolidating

costs & raising occupancy from 91% to 95% in less than 5 months.

. Increased average company occupancy from 92% to 96% through the

effective development of specialized niche programs: Short-term Sub-

acute Units, Specialized Ventilator Dependent Programs, Alzheimer's

Units, Behavioral Units, and Bariatric Units.

. Generated an additional 130 more patients per day by improving

occupancy 4% within a 6 month period.

. Developed a state of the art specialty unit that generated 35%

increased revenue for the facility.

Operational Team Leadership

. Developed corporate policies for Marketing, Admissions, Customer

Service, and Resident Satisfaction.

. Developed several new and innovative companywide resident programs

including the launch of a first of its kind "24 Hour Nurse on Call"

and "Accelerated Admissions" Program.

. Outperformed budget in the areas of census development, cost

containment, labor relations, and quality care.

Mergers, Acquisitions and Facility Integration

. Acquired 7 former HUD nursing facilities on a blind bid basis after

extensive analysis and due diligence

. Achieved $1.4 million in revenue and gained market share by converting

ICF unit into a State of the Art Rehabilitation Center; Center moved

from being the 5th choice in the community to #1 choice.

Program Management and Major Cost Reduction

. Increased Mass Medicaid Rate Reimbursement by 30% for Specialized

Ventilator Dependent Program by working diligently with the executive

health branch in the State of Massachusetts.

. Eliminated need for outside agency in all 26 facilities, saving

millions of dollars annually. One specific example included turning

around a facility, by cutting its average overtime usage from 800

hours to150 hours and eliminating 400 hours per week in pool usage.

. Decreased Workman's Compensation Claims by 28% and reduced overtime by

50%

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