Sales Manager

JAMES R. WILKINSON JR.

**** ******** **** ( Hernando, Mississippi 38632

Residence: 662-***-**** ( Mobile 901-***-**** ( **************@***.***

Senior Marketing Manager with fifteen years of experience in medical

technologies marketing leadership positions with pedigreed organizations

such as Braun Medical, Smith & Nephew, and Medtronic. Managed up to $300M

product lines and have developed a reputation for outperformance against

market and competitive benchmarks, with a strong leadership style around

performance management, process excellence, organizational/talent

development, and change management.

New Business Upstream/Downstream Competitive Contract / Client

Development Marketing Counterstrike Negotiations

Profitability Branding/Web Team Builder / Strategic Planning

Improvement Optimization Motivator

Product Development Manager of Direct Productivity Direct to

Reports Improvement Consumer/Patient

Innovative problem solver & team motivating leader repeatedly recruited for

skills generating the highest level of profitability, ingenuity,

productivity, market penetration, and sales volume.

PROFESSIONAL EXPERIENCE:

HILL-ROM - PATIENT SUPPORT SYSTEMS 12/08 -

03/10

Product Manager, Ambulatory

Batesville, IN

Position eliminated due to downsizing.

1.2 billion, patient support systems company. Managed global ambulatory

product portfolio with marketing support responsibility for North America.

o Strategic development of product portfolio mix through organic &

acquisition based offerings driven to field launch. Emphasis on

intellectual property development and partnership/supply agreements.

o Established product roadmap encompassing short term quality

improvement initiative through five year new product development

projects providing opportunities for surpassing competitive product

funnel.

o Exemplary leadership in efficient infrastructure creation tapping into

field sales, product development, & research.

LUMINETX - MEDICAL PRODUCTS DIVISION 03/08 - 09/08

Global Marketing Manager

Memphis, TN

Position eliminated due to company exhausting venture capital.

Startup, vascular imaging company. Managed marketing team responsible for

the commercial success of a startup organization including user needs

identification, forecasting, pricing, product launches, competitive

analysis, advertising, PR, market research, publications, budgeting, and

support activities. Created and executed marketing plans and associated

programs that drove targeted revenue and operating profit.

. Managed direct to consumer program utilizing multiple media

channels delivering patient educational materials advancing

technology awareness and demand.

. Lead marketing support of cross-functional team that obtained

multiple contracts with group purchasing organizations.

. Project leader responsible for development and market launch of

the second generation vascular imaging system.

KINETIC CONCEPTS - THERAPEUTIC SURFACES PRODUCTS DIVISION 05/07 - 11/07

U.S. Group Marketing Manager (Promoted)

San Antonio, TX

Group Marketing Manager

Position eliminated due to management of division moved to Amsterdam,

Holland.

1.6 billion, wound management company. Managed U.S. Therapeutic Support

Surfaces Marketing Group which included critical, bariatric, and wound care

therapeutic surfaces product portfolios.

. Managed attainment of 191M revenue goal, marketing budget spend of

3.5M.

. Initiated and managed the development of a targeted durable

medical equipment program focused upon a 180M market with

projected revenue generation in year one of 10%.

. Led efforts to complete product rationalization program projected to

increase the operating margin by 20%.

JAMES R. WILKINSON JR.

Residence: 662-***-**** ( Mobile 901-***-**** ( **************@***.***

MEDTRONIC - INTERVENTIONAL SPINE DIVISION 10/05 - 10/06

Senior Product Manager

Memphis, TN

Position eliminated due to Medtronic acquiring Kyphon and moving division

to Sunnyvale,

California. Evaluated cost of living to be too high.

Startup division within 2.3 billion, spine implant company Managed startup

of Medtronic's Interventional Spine Division. Established product offering

delivering early intervention technologies for management of clinical

complications associated with metabolic bone and degenerative disc

diseases.

. Developed marketing channels tailored to diverse and competitive

physician specialty groups performing similar procedures.

. Managed the launch of a multi-million dollar Medtronic division by

planned timeline and within allocated budget.

. Project leader responsible for development and market launch of the

first product offered, a vertebral compression fracture management

system.

SMITH & NEPHEW - TRAUMA PRODUCTS GROUP 03/02 - 10/05

Group Global Product Manager (Promoted)

Memphis, TN

Senior Product Manager

1 billion, orthopaedic implant company. Managed TRIGEN nail fracture

fixation product offering and associated marketing team. Executed product

development and introductions, establishment of key opinion leaders,

customer satisfaction and retention programs, forecasting, strategic

development and contract negotiations. Developed and managed P&L and budget

targets.

. Product line revenue achievement of $90 million, $18 million increase

over prior year. Achieved 20% growth over prior year in a market

growing at less than 15%.

Project lead for humeral fracture implant and instrument

system development project. Commercially launched humeral

fracture system two months prior to schedule, 20% percent

under budget.

. Exceeded first year projected humeral instrument and implant system

revenue goal by 125%.

. Project leader for two cross-functional teams of more than 20 people.

Developed and launched new hip and long bone fracture management

systems.

. Successfully developed strong, sustainable relationships with KOL's,

and sales management teams.

. Created and managed product promotional campaign that exceeded sales

goal expectations by over 300%.

COMPUTER ASSISTED SURGERY GROUP

Senior Product Manager

Managed global market development and deployment of computer assisted

surgical technologies for orthopaedic procedures. Provided market

assessments and prioritization, strategic planning and implementation;

product development and sales force training.

. Solely charged with successfully developing and implementing marketing

strategy and plans for global development and adoption of computer

assisted technologies planned to revolutionize future clinical

outcomes associated with total hip arthroplasty procedures.

. Launched first computer assisted total hip arthroplasty platform with

integrated minimally invasive instrumentation, eliminating additional

time associated with utilizing computer assisted technology in

surgery.

. Led negotiations to achieve key agreement with navigation partner

ensuring the sale of instruments generally provided at no cost,

generating over $100k in instrument sales within the first quarter

launched.

. Initiated development of multiple computer assisted surgical

technology platforms providing a complete offering, projected to

produce over five $5M of hip implant sales in the first year.

JAMES R. WILKINSON JR.

Residence: 662-***-**** ( Mobile 901-***-**** ( **************@***.***

SURGICAL SPECIALTIES - OPHTHALMIC/INCISION PRODUCTS GROUPS 03/99 - 03/02

Senior Product Manager (Promoted)

Reading, PA

Product Manager

45 million, ophthalmic, incision, and wound closure company Managed global

marketing activities for the ophthalmic and incision technologies surgical

product offerings totaling 30M in sales.

. Developed and executed revitalization plan for ophthalmic surgical

product offering integrating multiple brand offerings into one brand;

eliminated several hundred repetitive product codes, producing reduced

inventory costs, improved manufacturing cycles, and a 10% sales

revenue increase. Executed the effort from concept to

commercialization on an accelerated timetable.

. Developed and launched clear corneal knife line extension that

captured a #1 segment position within test markets; developed full

commercialization strategy and plan targeted to deliver 50% growth in

cataract surgical market segment.

. Developed and implemented marketing, strategy and plans for ophthalmic

business segments that produced 2001 sales increases of high margin

profit categories up to 11.36% in a flat market.

. Managed marketing team consisting of two product managers and two

marketing coordinators.

MATHESON - CORE PRODUCTS GROUP 11/95 - 03/99

Marketing Manager

Montgomeryville, PA

Managed marketing and inside sales initiatives for the $50M core products

division focused upon analytical laboratory, environmental, petrochemical,

semiconductor, and pharmaceutical market segments.

. Established national lead management system, including electronic

transfer of qualified leads to sales force, providing a 30% increase

of new accounts and 12% revenue increase.

. Developed inside sales group, increasing sales revenue by over 1MM in

the first year.

. Coordinated development and implementation of marketing programs

targeting distributor, original equipment manufacturer and end-user

customer segments.

. Managed development of all marketing media including product

literature, direct mail campaigns, customer presentations, sales

training programs, and trade show program.

. Executed the development of printed and online-commerce catalogs

comprising over 20,000 products.

. Managed marketing team consisting of two marketing coordinators, two

inside sales representatives and one marketing intern

BRAUN MEDICAL - BLOOD TREATMENTS DIVISION 12/91 - 11/95

Marketing Coordinator Bethlehem,

Pennsylvania

Coordinated market analysis studies, research and development projects,

product management and sales support. Additional responsibilities involved

managing media budget, coordinating direct mail campaigns, developing

product media and purchasing of journal advertising space.

. Conceived and worked with project team to develop a

portable hemodialysis system for acute care, increasing

machine sales by 70% in the acute dialysis market.

. Managed development of product literature, direct

mailers, product labeling and customer presentations.

. Initiated and developed direct mail programs providing

increased product recognition and sales.

. Provided product management for several equipment and

disposable products. Played a key role in establishing

distributor network to increase sales in regions not

covered by direct sales representatives.

. Continuously reduced tradeshow expenses providing for

expanded presence at additional tradeshows and improved

booth layouts and product displays.

JAMES R. WILKINSON JR.

Residence: 662-***-**** ( Mobile 901-***-**** ( **************@***.***

BLUE CROSS & BLUE SHIELD

Individual Market Division - Owings Mills, Maryland

Marketing Intern - Responsibilities involved, coordination of direct

marketing initiatives including implementation of strategic focus,

development of direct mailers, fulfillment packs, sales training materials

and campaign analysis studies.

PROFESSIONAL AFFILIATIONS:

American Marketing Association

Medical Marketing Association

Product Development Management Association

Lions International - Past President of Local Organization

Parent Teacher Organization

Dizzy Dean Baseball Program

Upwards Soccer Program

USA Hockey Coaching Education Program

EDUCATION: University Of Baltimore - Baltimore, Maryland

Bachelors of Science, Marketing

University of Baltimore Merrick Marketing Association

President

University of Baltimore Merrick Marketing Association Vice

President

PROFESSIONAL DEVELOPMENT:

The Dale Carnegie Course

The Dale Carnegie Leadership Training For Managers

Leadership Development, Eckerd College, Memphis

Contact this candidate