Account Executive Administrative Assistant
Resume:
Holly A. Jespersen
*****.*********@*****.***
Award-winning public relations professional with over ten years of
communications experience. Experienced in planning national campaigns,
managing multiple clients and account teams, celebrity events and media
training. Superior writing, organization and strategic thinking skills.
Have established extensive print, online and broadcast media contacts and
successfully pitched and placed major features for a broad base of
clientele in a variety of industries
Creative Media Marketing, New York, NY 2010
Account Director
. Clients: Biologique Recherche, CellCeuticals, First Aid Beauty, Goody,
JASON, Kinerase, La Roche Posay, Noah's Naturals, Obagi, Parker Pens,
Solano, Too Faced, Vichy, Wet N Wild
. Managed the regional account team comprised of five members to assist
them in pitching regional media
. Responsible for pitching regional media as well as broadcast national
media
. Drafted press releases, pitches, fact sheets and other press materials
. Engaged in regular client contact
. Executed a variety of editor events
Vidicom, New York, NY
Account Director 2009
. Sold television and web production and distribution to public relations
professionals
. Presented and wrote new business proposals
. Executed creative programs for public relations professionals to reach
their target audience
. Sold advertising sales for an in-room television show called Citybuzz
based in Chicago
Freelance 2008
. Freelanced for Zeno Group Public Relations and Edelman Public Relations
on the following clients, T. Mobile, Arm & Hammer Essential Cleaners,
Conceivex, Grand Absente Absinth and Visiting Nurse Association of New
York
. Handled media pitching and account management
Rubenstein Public Relations, New York, NY 2007-2008
Vice President
. Clients: FAO Schwarz, Angsana Samana Bay (development in the Dominican
Republic), Rubin Museum of Art, author Barbara Taylor Bradford, The
Dynamic Tower, Park Avenue Diet Center and "Park Avenue Diet"
. Pitched international, national and local press with creative story ideas
resulting in hundreds of hits for clients across a variety of industries
. Executed editor and consumer events
. Maintained strong media relationships
. Wrote new business proposals
. Media trained clients for national television appearances
. Managed team of three and all client deliverables
Coburn Communication, New York, NY 2006-2007
Group Director, Beauty Lifestyle
. Clients: Boots (UK's #1 health and beauty company), Elizabeth Arden
(fragrances for Britney Spears, Danielle Steel, Hilary Duff and Mariah
Carey), LeSportsac
. Supervised beauty and lifestyle division account executives and
coordinators
. Handled all media relations and account management
. Executed celebrity and editor events
. Motivated, taught and led account teams
. Executed Video News Release, Satellite Media Tour, Radio Media Tour and
Audio News Release
Evins Communications Inc., New York, NY 2004-2006
Group Manager and Senior Account Executive, Lifestyle Division
. Clients: Begg Scotland Cashmere, Cach , Cornelia Day Resort, Kathy
Taslitz Interiors, Leica Camera, Michal Negrin, Michael C. Fina, Peter
Storm Jewelry, Soucie Horner Interiors, and Tara & Sons Tahitian Pearls
. Garnered placements in top print and television media
. Maintained and increased well-rounded national and regional fashion and
lifestyle media contacts
. Organized and created status reports, end-of-month reports and additional
results-reporting materials
. Wrote press materials and new business proposals
. Established relationships with stylists and movie industry professionals
resulting in product placements in motion pictures and television shows
. Staffed numerous openings and events assisting with VIPS and media
. Special Project: Chosen for four person team responsible for pitching
agency clients featured in the official 2005 and 2006 Oscar Gift Basket
Public Communications Inc., Chicago, IL 2002-
2004
Senior Account Executive and Account Executive
. Clients: Shedd Aquarium, Chicago Yacht Club, Union League Club of
Chicago, American Academy of Dermatology, American College of Allergy,
Asthma and Immunology, Mitchell Hospitality Group and Zimmer Medical
. Major projects included: opening of Shedd Aquarium's Wild Reef and Sea
Star Quest exhibits; three Chicago Yacht Club "Race to Mackinac"
regattas; Play Smart When It Comes to the Sun national skin cancer
awareness program; asthma and eye allergies national awareness campaigns;
Charles Fazzino (Official Artist of Major League Baseball's 2003 All-Star
Game); Special Olympics Polar Plunge; Union League Club of Chicago's
history and art book launches and Dance Theatre of Harlem's 2002 Chicago
engagement
. Responsible for strategic planning, message development, media training
and crisis counseling for all accounts
. Managed PR account teams of up to five members
. Pitched and placed creative, newsworthy features in local and national
print and broadcast media
. Created and presented new business proposals
Ruder Finn, Washington, D.C. 2000-2001
Account Executive and Assistant Account Executive
Clients: Cysive, eGrail, Novartis Gleevec launch, Johnson & Johnson
nursing campaign, Clarice Smith Performing Arts Center (University of
Maryland), Engineering Design Group, National Academy of Sciences,
Step 9 Software and Leukemia Lymphoma Society
. Researched and developed local and national communications campaigns for
institutional and technology clients
. Arranged media and analyst tours for CEOs
. Conducted perception audit interviews of media and analysts
. Wrote press releases, bios, fact sheets and other materials on behalf of
clients
. Compiled and maintained media lists, editorial calendars, award, trade
show and speaking opportunity databases
Corporate Executive Board, Washington, D.C. 1997-
2000
Member Relations Associate and Administrative Assistant
. Organized and executed campaigns in order to secure and process renewals
for a four million dollar pool
. Served as a client contact for key officers at 200 domestic and
international financial services institutions
. Conducted in-depth research; recruited, staffed and coordinated five
annual senior executive retreats
AWARDS
2004 MarCom Platinum Creative Award-Publicity Campaign (Shedd Aquarium's
Wild Reef)
2003 Silver Anvil Award (Shedd Aquarium's Wild Reef)
2003 Sabre Award (Shedd Aquarium's Wild Reef)
2003 Public Relations Society of America Skyline Award (Shedd Aquarium's
Wild Reef)
2003 Publicity Club of Chicago Silver Trumpet (Shedd Aquarium's Wild Reef)
VOLUNTEER EXPERIENCE
New York Junior League
Blue Hill Troupe
Denison University Alumni Club, New York; President
Denison University; Alumni Council
EDUCATION
Denison University, Granville, Ohio, 1997
B.S., Mass Communication major, minor in English
Denmark's International Study Program, Copenhagen, Denmark, 1995
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