Sales Manager

Eitan KatZ

** *. ***** **. *******, NJ ***** ******@*****.*** 646-***-****

Executive profile

Visionary executive with an outstanding record of utilizing business and technical information to positively

impact the direction of the company. Accomplished at delivering robust products and solutions within

various sectors such as high tech, telecommunication, and financial. Trusted partner with senior

management, collaborating at all levels from the boardroom to technical specialists. High energy

contributor who consistently delivers revenue and productivity results by aligning the product plans with

business goals. Strong business acumen and technology savvy. Experience working with offshore and

outsourced development and testing providers.

Notable Contributions

• Created and launched a family of products that enabled unique optimization of up to 40% of the

customers’ software development processes and lifecycle. The products created a new stream of

revenues.

• Drove the implementation of product features that significantly improved the maintenance renewal

rates of existing customers.

• Established and managed a team that managed implementations with success rate of over 95%.

Core Competencies

Product Management. Project/Program Management. Creative thinking. User advocacy. Strategy planning

and implementation. Team building. Ability to build relationships and motivate diverse stakeholders. Hands

on technical and analytical skills. Extensive experience in software marketing. Vendor relationship

management – including offshore and outsource providers. Highly motivated and organized. Expertise in

development processes and paradigms – both Agile and Waterfall. Deep understanding of cloud computing

trends and technologies.

Professional Experience

BMC Software 2004 – Present NYC

Sr. Manager, Product Marketing, Product Management (BMC Software) 2006 – Present

In 2006, BMC acquired Identify Software.

Launched several new products (including for cloud computing) and four major versions of

the company’s flag ship product, generating over $30 million in two years. Executed the

go to market plan and coordinated it with sales, PM, development and product operations

Engaged with over 100 customers as a subject matter expert and formed a customer

advisory council with 10 of the most active customer executives – to increase customer

engagement

Supervised inbound and outbound communication with customers and partners

Generated product collateral with Corporate Marketing

Initiated new products and features to increase customer engagement and overall solution

ROI. Process included creation of business cases, internal and external validation, pricing

& packaging, positioning, requirements definition and launch

Eitan Katz’s resume

Israel

Director, Product Management (Identify Software) 2004 – 2006

Built product strategy and plans (including road maps) and defined requirements for 3

generations of the company award winning, flag ship product

Supervised the release process of unique product based on sophisticated technology that

generated revenues of over $20 million with close to 50% growth rate in two years

Orchestrated the full lifecycle, along with Development, QA, PS, Sales and Marketing

teams

Defined the offering for the customer personas that generated new revenue opportunities

Created financial and pricing plans for the company products and service offerings.

Monitored performance on an annual and quarterly basis, using financial, engagement and

efficiency metrics.

Lead an ongoing analysis of the market, including trends and analyst forecasts, competition

moves

Orsus Solutions 2000 – 2004 Israel

Product Manager

Company provided solutions for e commerce companies and enterprise mobile workforce

Defined product requirements (marketing and technical) for three different verticals

Constructed internal work procedures and release process which involved over 70 people

from Engineering, QA, Sales and Marketing activities

Researched and built business cases for several product offerings, including for the

enterprise and e commerce segments

Created marketing material including white papers and data sheets

4C4U 1999 – 2000 Israel

Co-Founder

4C4U was a pioneer in the behavioral advertisement area. It developed applications for

adapting and providing Web users a personalized experience.

Mercury Interactive (now part of HP) 1996–1999 Israel

Professional Services Team Manager 1997 - 1999

Built and managed a team of consultants. Team was in charge of consulting activities in the

EMEA region, supporting an over $100 million business with success rate of over 95%

Assisted Support, delivered internal and external trainings, and lead technical sales calls

Managed and monitored the team goals, education and recognition.

Field Application Engineer - Load Testing Expert 1996 – 1997

Eitan Katz’s resume

Executed post sale activities and assisted in pre sales activities

Managed successful implementation of new testing solutions with success rate of over 90%.

Implementations included on site development of preliminary tests.

Delivered full scale workshops to groups ranging from 3 to 30 attendees

Other Employment

NCC, 1993 – 1995, Israel, Developer: Participated in all phases of the project lifecycle: from

preliminary design to the end of the deployment. I was in charge of several sub systems.

IDF, 1988 – 1993, Israel, Developer: Designed and developed graphical applications

Education

1991 – 1996, Bar Ilan University, Israel: B.A., Political Science and Computer Science

1988 – 1993, Mamram IDF Central Computer Studies School, Israel.

2008, Pragmatic Marketing, USA: Practical Product Management; Effective Product Management

Eitan Katz’s resume

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